Web Designer - SEO and AEO Optimization at Ratio Marketing

Managed and executed a comprehensive redesign of the corporate website using WordPress. Orchestrated effective SEO strategies and integrated AEO techniques to enhance traffic and improve overall user experience (UX) on the website.

Contract - Remote Instructor Graphic Design - Project Coordinator at Alberta Paramount College

Developed and curated instructional learning materials for the Graphic Design Program. Delivered course content to new students and assessed instructional materials for consistency among teaching staff.

Project Coordinator: Instructional Development at CPA Canada

Spearheaded the development of instructional learning material for the Financial Literacy Program at CPA Canada. Crafted a variety of materials including newsletters, presentations, and resources to meet internal and external compliance standards.

Graphic Designer/Typesetting/Social Media at Great News Media

Engineered layouts for 87 monthly community magazines, ensuring high-quality visual presentation. Optimized and managed social media content across various platforms and regularly updated website material.

Graphic Designer/Print Service Technician at Calgary Herald - Post Media

Facilitated the production process by compiling advertisements for publication in daily newspapers. Diagnosed and proofed content layout before proceeding to automated direct plate production.

Freelance – Graphic and Web Designer / SEO & AEO Specialist at Various Clients

Designed and developed responsive, SEO- and AEO-optimized websites using WordPress and AI tools for clients including Ratio Marketing, Engagement Unlimited, Crescendo Accounting, and Qivuik (Shopify). Delivered UX strategies, wireframes, and optimized content to improve searchability and engagement. Created InDesign print and interactive materials such as trifolds, newsletters, and advertisements.

Instructor – Graphic Design Program at Alberta Paramount College

Developed training materials and taught college-level curriculum including Adobe Creative Suite, InDesign, Photoshop, Illustrator, video editing with Premiere Pro, After Effects, and animation. Produced all instructional materials including manuals, slide decks, and online modules.

Graphic Designer & AODA Specialist at CPA Canada

Developed interactive online training materials with InDesign and PowerPoint ensuring AODA accessibility compliance. Created e-newsletters, event collateral, and brand-consistent documents for the Financial Literacy Program. Translated and redesigned French versions of all documents. Maintained content across internal and external web platforms.

Project Coordinator, Communications & Web at CPA Canada

Oversaw updates and maintenance of website and intranet content, marketing materials, and digital assets for conferences and national programs. Created InDesign interactive documents and PowerPoint slides while ensuring AODA and brand compliance.

Graphic Designer & Social Media Manager at Great News Media

Designed and laid out 87 monthly community magazines using InDesign, Illustrator, and Photoshop for both print and online versions. Managed online content updates and ran targeted social media campaigns. Responsible for prepress, SEO content, and branding materials.

Graphic Designer & Print Technician at Calgary Herald (Postmedia)

Led typesetting, layout, prepress production, and content preparation for 23 national daily newspapers across Canada using InDesign. Managed classified and obituary sections and prepared print-ready pages for presses countrywide.

Freelance – Graphic and Web Designer / SEO & AEO Specialist at Various Clients – Calgary, AB (Remote / Contract)

Designed and developed responsive, SEO- and AEO- optimized websites using WordPress and AI tools for clients such as Ratio Marketing, Engagement Unlimited, Crescendo Accounting, and Qivuik (Shopify). Delivered UX strategies, wireframes, and optimized content to improve searchability and engagement. Created InDesign print and interactive materials including trifolds, newsletters, and advertisements.

Instructor – Graphic Design Program at Alberta Paramount College – Calgary, AB (Contract)

Developed training materials and taught college-level curriculum covering Adobe Creative Suite, including InDesign, Photoshop, Illustrator, video editing with Premiere Pro, After Effects animation, and design principles. Produced all instructional materials such as manuals, slide decks, and online modules.

Graphic Designer & AODA Specialist at CPA Canada – Toronto, ON (Remote, Contract)

Developed interactive online training documents using InDesign and PowerPoint, ensuring AODA accessibility compliance. Created e-newsletters, event collateral, and brand-consistent documents for the Financial Literacy Program. Translated and redesigned French versions of documents. Maintained content across internal/external web platforms.

Project Coordinator, Communications & Web at CPA Canada – Toronto, ON (Remote, Contract)

Oversaw updates and maintenance of website/intranet content, marketing materials, and digital assets for conferences and national programs. Produced interactive InDesign documents and PowerPoint slides ensuring AODA and brand compliance.

Graphic Designer & Social Media Manager at Great News Media – Calgary, AB

Designed and laid out 87 monthly community magazines using InDesign, Illustrator, and Photoshop for print and online versions. Managed online content updates and ran targeted social media campaigns. Handled prepress, SEO content, and branding materials.

Graphic Designer & Print Technician at Calgary Herald (Postmedia) – Calgary, AB

Led typesetting, layout, prepress production, and content preparation for 23 national daily newspapers using InDesign. Managed classified and obituary sections for multiple regions and prepared print-ready pages for presses countrywide.

Freelance – Graphic and Web Designer / SEO & AEO Specialist at Various Clients

Designed and developed responsive, SEO- and AEO-Optimized websites using WordPress and AI tools. Projects include Ratio Marketing, Engagement Unlimited, Crescendo Accounting, Qivuik (Shopify), and more. Delivered UX strategies, wireframes, and content optimization to improve searchability and engagement.

Instructor – Graphic Design Program at Alberta Paramount College

Developed training materials and taught college-level curriculum in Adobe Creative Suite, InDesign, Photoshop, Illustrator, video editing (Premiere Pro, After Effects), and design principles. Produced instructional manuals, slide decks, and online modules.

Graphic Designer & AODA Specialist at CPA Canada

Developed interactive online training documents with InDesign and PPT, ensuring AODA accessibility; created e-newsletters, event collateral, and brand-consistent documents for the Financial Literacy Program; translated documents to French and maintained web content.

Project Coordinator, Communications & Web at CPA Canada

Oversaw updates and maintenance of website/intranet content, marketing materials, and digital assets for conferences and national programs. Created InDesign interactive documents and PPT slides, ensuring AODA and brand compliance.

Graphic Designer & Social Media Manager at Great News Media

Designed and laid out 87 monthly community magazines (InDesign, Illustrator, Photoshop). Managed online content updates and ran targeted social media campaigns; handled prepress, SEO content, and branding materials.

Graphic Designer & Print Technician at Calgary Herald (Postmedia)

Led typesetting, layout, prepress production, and content prep for 23 national newspapers; managed classified/obituary sections; performed print-ready prepress to presses country-wide.

Freelance Designer at Custom Marketing

SEO, web and graphic design, digital marketing; rebrand companies and upgrade websites; organize social media and email marketing with SEO and branding strategies.

College Instructor at Alberta Paramount College

Coordinated the Graphic Design Program; created PowerPoint presentations and class plans for online studies; taught Graphic Design, Web Design, Social Media Marketing and Branding; researched modern technologies.

Project Coordinator at CPA Canada - Financial Literacy

Managed website content; increased website traffic; maintained monthly newsletters, intranet, all employee emails, presentations, brochures, posters, and event materials; supported online events, podcasts, and webinars; prepared AODA-compliant branding and educational materials; supported newsletter and email campaigns.

Publisher at Best Version Media Canada

Customer service; B2B sales calling local businesses to advertise in a local community magazine; executed email marketing campaigns to targeted groups.

Graphic Designer/Typesetting/ Social Media at Great News Media

Designed and laid out 87 monthly community magazines; produced brochures, advertising, branding; SEO and social media management; updated website content for 87 communities.

Graphic Designer/Print Service Technician at Calgary Herald - Post Media

Aided production by compiling advertisements for display; pre-press troubleshooting and pagination; prepared ads for production.

Freelance Designer - Prepress at Coffee Shop News

Layout and paginate weekly coffee shop newsletters; prepared files for printing.