Available to hire
I’m Rosemarie Bartschak, a AI-focused digital marketing specialist and content operations professional. I design AI-friendly, entity-first content architectures, optimize for search and readability, and build scalable digital systems across web, print, and multimedia platforms. My work emphasizes accessibility and structured content that supports AI-driven retrieval and conversational search.
With strong production, QA, and curriculum development experience, I bring a collaborative approach to content strategy and execution, delivering branding, landing pages, and conversion-focused assets for diverse industries while aligning with client objectives and audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Work Experience
Web Designer - SEO and AEO Optimization at Ratio Marketing
October 1, 2023 - PresentManaged and executed a comprehensive redesign of the corporate website using WordPress. Orchestrated effective SEO strategies and integrated AEO techniques to enhance traffic and improve overall user experience (UX) on the website.
Contract - Remote Instructor Graphic Design - Project Coordinator at Alberta Paramount College
October 1, 2023 - PresentDeveloped and curated instructional learning materials for the Graphic Design Program. Delivered course content to new students and assessed instructional materials for consistency among teaching staff.
Project Coordinator: Instructional Development at CPA Canada
March 1, 2023 - August 14, 2025Spearheaded the development of instructional learning material for the Financial Literacy Program at CPA Canada. Crafted a variety of materials including newsletters, presentations, and resources to meet internal and external compliance standards.
Graphic Designer/Typesetting/Social Media at Great News Media
January 1, 2020 - August 14, 2025Engineered layouts for 87 monthly community magazines, ensuring high-quality visual presentation. Optimized and managed social media content across various platforms and regularly updated website material.
Graphic Designer/Print Service Technician at Calgary Herald - Post Media
February 1, 2016 - August 14, 2025Facilitated the production process by compiling advertisements for publication in daily newspapers. Diagnosed and proofed content layout before proceeding to automated direct plate production.
Freelance – Graphic and Web Designer / SEO & AEO Specialist at Various Clients
January 1, 2020 - PresentDesigned and developed responsive, SEO- and AEO-optimized websites using WordPress and AI tools for clients including Ratio Marketing, Engagement Unlimited, Crescendo Accounting, and Qivuik (Shopify). Delivered UX strategies, wireframes, and optimized content to improve searchability and engagement. Created InDesign print and interactive materials such as trifolds, newsletters, and advertisements.
Instructor – Graphic Design Program at Alberta Paramount College
January 1, 2023 - PresentDeveloped training materials and taught college-level curriculum including Adobe Creative Suite, InDesign, Photoshop, Illustrator, video editing with Premiere Pro, After Effects, and animation. Produced all instructional materials including manuals, slide decks, and online modules.
Graphic Designer & AODA Specialist at CPA Canada
December 31, 2023 - August 18, 2025Developed interactive online training materials with InDesign and PowerPoint ensuring AODA accessibility compliance. Created e-newsletters, event collateral, and brand-consistent documents for the Financial Literacy Program. Translated and redesigned French versions of all documents. Maintained content across internal and external web platforms.
Project Coordinator, Communications & Web at CPA Canada
December 31, 2023 - August 18, 2025Oversaw updates and maintenance of website and intranet content, marketing materials, and digital assets for conferences and national programs. Created InDesign interactive documents and PowerPoint slides while ensuring AODA and brand compliance.
Graphic Designer & Social Media Manager at Great News Media
December 31, 2020 - August 18, 2025Designed and laid out 87 monthly community magazines using InDesign, Illustrator, and Photoshop for both print and online versions. Managed online content updates and ran targeted social media campaigns. Responsible for prepress, SEO content, and branding materials.
Graphic Designer & Print Technician at Calgary Herald (Postmedia)
December 31, 2017 - August 18, 2025Led typesetting, layout, prepress production, and content preparation for 23 national daily newspapers across Canada using InDesign. Managed classified and obituary sections and prepared print-ready pages for presses countrywide.
Freelance – Graphic and Web Designer / SEO & AEO Specialist at Various Clients – Calgary, AB (Remote / Contract)
January 1, 2020 - PresentDesigned and developed responsive, SEO- and AEO- optimized websites using WordPress and AI tools for clients such as Ratio Marketing, Engagement Unlimited, Crescendo Accounting, and Qivuik (Shopify). Delivered UX strategies, wireframes, and optimized content to improve searchability and engagement. Created InDesign print and interactive materials including trifolds, newsletters, and advertisements.
Instructor – Graphic Design Program at Alberta Paramount College – Calgary, AB (Contract)
January 1, 2023 - PresentDeveloped training materials and taught college-level curriculum covering Adobe Creative Suite, including InDesign, Photoshop, Illustrator, video editing with Premiere Pro, After Effects animation, and design principles. Produced all instructional materials such as manuals, slide decks, and online modules.
Graphic Designer & AODA Specialist at CPA Canada – Toronto, ON (Remote, Contract)
January 1, 2023 - August 18, 2025Developed interactive online training documents using InDesign and PowerPoint, ensuring AODA accessibility compliance. Created e-newsletters, event collateral, and brand-consistent documents for the Financial Literacy Program. Translated and redesigned French versions of documents. Maintained content across internal/external web platforms.
Project Coordinator, Communications & Web at CPA Canada – Toronto, ON (Remote, Contract)
January 1, 2023 - August 18, 2025Oversaw updates and maintenance of website/intranet content, marketing materials, and digital assets for conferences and national programs. Produced interactive InDesign documents and PowerPoint slides ensuring AODA and brand compliance.
Graphic Designer & Social Media Manager at Great News Media – Calgary, AB
January 1, 2020 - August 18, 2025Designed and laid out 87 monthly community magazines using InDesign, Illustrator, and Photoshop for print and online versions. Managed online content updates and ran targeted social media campaigns. Handled prepress, SEO content, and branding materials.
Graphic Designer & Print Technician at Calgary Herald (Postmedia) – Calgary, AB
January 1, 2017 - August 18, 2025Led typesetting, layout, prepress production, and content preparation for 23 national daily newspapers using InDesign. Managed classified and obituary sections for multiple regions and prepared print-ready pages for presses countrywide.
Freelance – Graphic and Web Designer / SEO & AEO Specialist at Various Clients
January 1, 2020 - November 22, 2025Designed and developed responsive, SEO- and AEO-Optimized websites using WordPress and AI tools. Projects include Ratio Marketing, Engagement Unlimited, Crescendo Accounting, Qivuik (Shopify), and more. Delivered UX strategies, wireframes, and content optimization to improve searchability and engagement.
Instructor – Graphic Design Program at Alberta Paramount College
January 1, 2023 - November 22, 2025Developed training materials and taught college-level curriculum in Adobe Creative Suite, InDesign, Photoshop, Illustrator, video editing (Premiere Pro, After Effects), and design principles. Produced instructional manuals, slide decks, and online modules.
Graphic Designer & AODA Specialist at CPA Canada
January 1, 2023 - January 1, 2023Developed interactive online training documents with InDesign and PPT, ensuring AODA accessibility; created e-newsletters, event collateral, and brand-consistent documents for the Financial Literacy Program; translated documents to French and maintained web content.
Project Coordinator, Communications & Web at CPA Canada
January 1, 2023 - January 1, 2023Oversaw updates and maintenance of website/intranet content, marketing materials, and digital assets for conferences and national programs. Created InDesign interactive documents and PPT slides, ensuring AODA and brand compliance.
Graphic Designer & Social Media Manager at Great News Media
January 1, 2020 - January 1, 2020Designed and laid out 87 monthly community magazines (InDesign, Illustrator, Photoshop). Managed online content updates and ran targeted social media campaigns; handled prepress, SEO content, and branding materials.
Graphic Designer & Print Technician at Calgary Herald (Postmedia)
January 1, 2017 - January 1, 2017Led typesetting, layout, prepress production, and content prep for 23 national newspapers; managed classified/obituary sections; performed print-ready prepress to presses country-wide.
Freelance Designer at Custom Marketing
June 1, 2020 - November 24, 2025SEO, web and graphic design, digital marketing; rebrand companies and upgrade websites; organize social media and email marketing with SEO and branding strategies.
College Instructor at Alberta Paramount College
June 1, 2023 - November 24, 2025Coordinated the Graphic Design Program; created PowerPoint presentations and class plans for online studies; taught Graphic Design, Web Design, Social Media Marketing and Branding; researched modern technologies.
Project Coordinator at CPA Canada - Financial Literacy
March 31, 2023 - March 31, 2023Managed website content; increased website traffic; maintained monthly newsletters, intranet, all employee emails, presentations, brochures, posters, and event materials; supported online events, podcasts, and webinars; prepared AODA-compliant branding and educational materials; supported newsletter and email campaigns.
Publisher at Best Version Media Canada
August 31, 2021 - August 31, 2021Customer service; B2B sales calling local businesses to advertise in a local community magazine; executed email marketing campaigns to targeted groups.
Graphic Designer/Typesetting/ Social Media at Great News Media
January 31, 2020 - January 31, 2020Designed and laid out 87 monthly community magazines; produced brochures, advertising, branding; SEO and social media management; updated website content for 87 communities.
Graphic Designer/Print Service Technician at Calgary Herald - Post Media
February 29, 2016 - February 29, 2016Aided production by compiling advertisements for display; pre-press troubleshooting and pagination; prepared ads for production.
Freelance Designer - Prepress at Coffee Shop News
August 31, 2005 - August 31, 2005Layout and paginate weekly coffee shop newsletters; prepared files for printing.
Graphic Designer/ Production Ad Builder at Calgary Sun
February 29, 2000 - February 29, 2000Ad design, pagination and proofreading in a fast-paced daily newspaper environment.
College Instructor: Graphic Design Teacher at Alberta Paramount College
January 1, 2023 - January 1, 2025Contract – Coordinated the Graphic Design Program; Created PowerPoint presentations and class plans for online studies; Taught Graphic Design program including web design and social media Marketing and Branding; Researched modern technologies to update.
Project Coordinator: Communications/Web/Graphic Design at CPA Canada - Financial Literacy
January 1, 2021 - December 31, 2023Contract – Managed website content; increased website traffic; Maintained campaigns: monthly e-newsletters, intranet, all employee emails, presentations, brochures, posters, event materials, projects; Training Material Development (AODA compliance and branding); PowerPoint presentations; online events, podcasts and webinars.
Publisher at Best Version Media Canada
January 1, 2020 - December 31, 2021Magazine; B2B sales calling local businesses to build advertising and communication.
Graphic Designer/Typesetting/Social Media at Great News Media
January 1, 2017 - December 31, 2020Typesetting and layout of 87 monthly community magazines; Designed brochures, advertising, presentations, branding, SEO, video; Managed social media for 87 communities; Updated website content.
Graphic Designer/Print Service Technician at Calgary Herald - Post Media
January 1, 2000 - December 31, 2016Aided production by compiling advertisements for display in daily newspapers; Classified and Obits pagination; Pre-press: troubleshoot and proof pages; InDesign and Adobe; Ad design and correction.
Freelance Designer - Prepress at Coffee Shop News (Remote)
January 1, 2004 - December 31, 2005Layout and paginate weekly coffee shop news.
Ad Builder / Graphic Designer at Calgary Sun
January 1, 1998 - December 31, 2000Ad builder; Pagination; Proofreading for daily newspapers in a fast-paced environment with tight deadlines.
College Instructor, Graphic Design at Alberta Paramount College
January 1, 2023 - December 31, 2025Coordinated the Graphic Design Program; created PowerPoint presentations and class plans for online studies; taught Graphic Design, web design, social media marketing and branding; researched modern technologies to update curriculum.
Project Coordinator, Communications/Web/Graphic Design at CPA Canada
January 1, 2021 - December 31, 2023Managed website content; maintained campaigns (monthly e-newsletters, intranet, all-employee emails, presentations, brochures, posters, event materials) with brand direction and strategy. Coordinated online events, podcasts, and webinars. Training Material Development - AODA compliance and branding for the Financial Literacy program.
Graphic Designer / Typesetter / Social Media at Great News Media
January 1, 2017 - December 31, 2020Typesetting and layout of 87 monthly community magazines; designed brochures, advertising, presentations, branding, SEO, video. Managed all social media for 87 communities; updated website content.
Graphic Designer / Print Service Technician at Calgary Herald - Post Media
January 1, 2000 - December 31, 2016Aided production by compiling advertisements; pagination for 23 major newspapers; pre-press troubleshooting and proofing; used InDesign for ad design and correction.
Freelance Designer / Prepress at Coffee Shop News
January 1, 2004 - December 31, 2005Layout and paginate weekly coffee shop news; remote work.
Graphic Designer / Production Ad Builder at Calgary Sun
January 1, 1998 - December 31, 2000Ad builder; pagination; proofreading; fast-paced daily deadlines.
Freelance Web Designer & AI Content Operations Specialist at Custom Marketing
January 1, 2012 - PresentDesign and implement AI-optimized website layouts for clients, improve search and readability, develop SEO/AEO content strategies with entity-first structure, create reusable templates and content frameworks to reduce errors, build UX-informed page architectures, manage metadata and structured sections for AI answer retrieval, and deliver branding, landing pages, and conversion-focused digital assets across multiple industries.
AI Content Creator at Two Trees Studio
November 1, 2025 - February 1, 2026Produce AI-assisted blogs, landing pages, and content updates using GPT and Gemini tools. Optimize WordPress content for search engines, AI answerability, and metadata best practices. Structure FAQ and HowTo content to improve retrieval for conversational AI queries. Conduct quality control and align content architecture with SEO, AEO, and client objectives; collaborate cross-functionally to ensure content accuracy and AI-readiness standards.
Instructor – Graphic Design Program & Instructional Designer at Alberta Paramount College
January 1, 2023 - January 1, 2026Design and implement comprehensive graphic design curriculum integrating digital marketing and UX concepts. Deliver adult education courses, adapt teaching methods, and create instructional materials, assignments, and assessments aligned with industry standards. Mentor students on portfolio development, software proficiency, and career readiness; research and incorporate emerging design tools and AI-assisted software into instructional programs; coordinate with faculty to maintain curriculum quality and outcomes.
Project Coordinator | SEO & Accessibility Specialist at CPA Canada, Financial Literacy (Remote)
January 1, 2021 - January 1, 2023Coordinate digital content production, ensuring AODA/WCAG AA accessibility compliance across materials. Manage website and intranet updates, optimizing content for SEO and user engagement. Produce and edit podcasts, webinars, and instructional videos for national program initiatives. Execute social media strategies and produce promotional materials for online and in-person events.
Graphic Designer | SEO & Social Media Project Manager at Great News Media
January 1, 2017 - January 1, 2020Design and produce layouts for eighty-seven monthly community magazines, manage digital content updates, and execute targeted social media campaigns. Develop SEO-optimized content, marketing collateral, and prepress materials for print and digital distribution. Collaborate with internal teams to meet deadlines and brand guidelines; create visual branding solutions and maintain workflow documentation.
Graphic Designer | Print Service Technician at Calgary Herald – Postmedia
January 1, 2000 - January 1, 2016Manage prepress production for daily newspapers including pagination, advertisement compilation, and layout adjustments. Design and revise advertisements, prepare files for prepress, and ensure quality control. Collaborate with editorial and advertising teams to deliver print-ready publications; oversee version control, preflight checks, and workflow improvements in a high-volume environment.
Presentation Design & Teacher at Alberta Paramount College
January 1, 2023 - January 1, 2026Research and design content, curriculum, and instructional plans for graphic design program instructors. Teach graphic design principles, software, and production techniques to adult education students. Develop multimedia teaching resources; align lesson plans with industry standards, accessibility requirements, and best pedagogical practices. Mentor instructors and students; incorporate AI and digital tools into classroom instruction.
Project Coordinator | SEO & Accessibility Specialist at CPA Canada, Financial Literacy, Remote
January 1, 2021 - January 1, 2023Coordinate digital content production, ensuring AODA/WCAG AA accessibility compliance across all materials. Manage website and intranet updates, optimizing content for SEO and user engagement consistently. Produce and edit podcasts, webinars, and instructional videos for national program initiatives effectively. Execute social media strategies and produce promotional materials for online and in-person events.
Education
Certificate at Digital Marketing Institute
March 1, 2020 - August 14, 2025Certificate at SAIT
February 1, 2020 - August 14, 2025Certificate at SAIT
February 1, 2020 - March 1, 2023Certification at Laser Fare Media Training
June 1, 2020 - May 1, 2023Certification at Red River Community College
June 1, 1980 - June 1, 1989Bachelor's Degree at University of Manitoba
September 1, 1983 - June 1, 1985High School Diploma at Sacred Heart Academy
September 1, 1981 - June 1, 1982BFA – Fine Arts at University of Manitoba
January 11, 2030 - August 18, 2025Graphic Design Diploma at Laser Fare Media & Red River College
January 11, 2030 - August 18, 2025Web Design (Ongoing) at SAIT, Calgary, AB
January 1, 2020 - August 18, 2025Digital Marketing & SEO at International Institute of Digital Marketing
January 11, 2030 - August 18, 2025BFA – Fine Arts at University of Manitoba
January 11, 2030 - August 18, 2025Graphic Design Diploma at Laser Fare Media & Red River College, Winnipeg, MB
January 11, 2030 - August 18, 2025Web Design (Ongoing) at SAIT, Calgary, AB
January 1, 2020 - August 18, 2025Web Design (Ongoing) at SAIT
January 1, 2020 - November 22, 2025Graphic Design Diploma at Laser Fare Media & Red River College
January 11, 2030 - November 22, 2025BFA – Fine Arts at University of Manitoba
January 11, 2030 - November 22, 2025Digital Marketing Courses at International Institute of Digital Marketing
January 11, 2030 - November 22, 2025Master's program in Digital Marketing at International Institute of Digital Marketing
January 11, 2030 - November 24, 2025Digital Marketing and Social Media Certificate at SAIT
February 1, 2020 - March 1, 2023Web Design at SAIT
February 1, 2020 - November 24, 2025Graphic Design/Desktop Publishing at Laser Fare Media / Cont. Education
September 1, 1987 - June 1, 1991Bachelor of Fine Arts at University of Manitoba
January 1, 1983 - June 1, 1985High School Diploma at Sacred Heart Academy
September 1, 1981 - June 1, 1982Master's Program in Digital Marketing at International Institute of Digital Marketing
January 11, 2030 - December 25, 2025Digital Marketing and Social Media Certificate at SAIT
February 1, 2020 - March 1, 2023Web Design at SAIT
February 1, 2020 - December 25, 2025Graphic Design/Desktop Publishing – Continuing Education at Continued Education
September 1, 1983 - June 1, 1989Bachelor's Fine Arts at University of Manitoba
January 1, 1983 - June 1, 1985High School Diploma at Sacred Heart Academy
September 1, 1981 - June 1, 1982Graphic Design – Agency Training at Laser Fare Media
January 11, 2030 - December 25, 2025Master's program in Digital Marketing at International Institute of Digital Marketing
January 11, 2030 - December 25, 2025Digital Marketing and Social Media Certificate at SAIT
February 1, 2020 - March 1, 2023Web Design at SAIT
February 1, 2020 - December 25, 2025Graphic Design/Desktop Publishing at Cont. Education
September 1, 1983 - June 1, 1989Bachelor's Fine Arts at University of Manitoba
January 1, 1983 - June 1, 1985High School Diploma at Sacred Heart Academy
September 1, 1981 - June 1, 1982Graphic Design Training at Laser Fare Media
January 11, 2030 - December 25, 2025Digital Marketing Studies at Digital Marketing Institute
January 11, 2030 - December 25, 2025Master’s in Content Management (Digital Marketing) at International Digital Marketing Institute
January 1, 2023 - January 1, 2024AI Training – CMS Content Management Systems at 1000x-AI
January 1, 2025 - March 29, 2026Web Design & Social Media Marketing Certificates at SAIT – Southern Alberta Institute of Technology
January 11, 2030 - March 29, 2026AODA – WCAG Accessibility Training (AA Certification) at Government of Ontario
January 1, 2022 - March 29, 2026Graphic Design / Desktop Publishing Certificate at Red River Community College
January 11, 2030 - March 29, 2026Bachelor of Fine Arts at University of Manitoba
January 11, 2030 - March 29, 2026Master’s in Content Management (Digital Marketing) at International Digital Marketing Institute
January 1, 2023 - January 1, 2024AI Training – CMS Content Management Systems 1000x AI at AI Training – CMS Content Management Systems
January 1, 2025 - March 29, 2026Web Design & Social Media Marketing Certificates at SAIT – Southern Alberta Institute of Technology
January 11, 2030 - March 29, 2026AODA / WCAG Accessibility Training (AA Certification) at Government of Ontario
January 1, 2022 - March 29, 2026Graphic Design / Desktop Publishing Certificate at Red River Community College
January 11, 2030 - March 29, 2026Bachelor of Fine Arts at University of Manitoba
January 11, 2030 - March 29, 2026Qualifications
Digital Marketing Institute Certificate
March 1, 2020 - August 14, 2025SAIT Certificate - Digital Marketing and Social Media
February 1, 2020 - March 1, 2023Laser Fare Media Training Certification - Graphic Design
June 1, 2020 - May 1, 2023Red River Community College Certification - Graphic Design/Desktop Publishing
June 1, 1980 - June 1, 1989AI & AEO Optimization Specialist (Certified)
January 11, 2030 - August 18, 2025AI & AEO Optimization Specialist (Certified)
January 11, 2030 - August 18, 2025Digital Marketing & SEO Courses – International Institute of Digital Marketing
January 11, 2030 - August 18, 2025AI & AEO Optimization Specialist (Certified)
January 11, 2030 - November 22, 2025Graphic Design Diploma
January 11, 2030 - November 22, 2025AA+ AODA Compliant
January 11, 2030 - November 22, 2025Master's program in Digital Marketing
January 11, 2030 - November 24, 2025Digital Marketing Certificate
February 1, 2020 - March 1, 2023Web Design
February 1, 2020 - November 24, 2025Graphic Design/Desktop Publishing
September 1, 1983 - June 1, 1989Bachelor of Fine Arts
January 1, 1983 - June 1, 1985High School Diploma
September 1, 1981 - June 1, 1982Master's Program in Digital Marketing
January 11, 2030 - December 25, 2025Digital Marketing and Social Media Certificate
February 1, 2020 - March 1, 2023Web Design Certificate
February 1, 2020 - December 25, 2025Graphic Design/Desktop Publishing – Continuing Education
September 1, 1983 - June 1, 1989Bachelor of Fine Arts
January 1, 1983 - June 1, 1985High School Diploma
September 1, 1981 - June 1, 1982Graphic Design – Agency Training
January 11, 2030 - December 25, 2025AODA Compliance Training
January 11, 2030 - December 25, 2025Graphic Design Certificate
January 11, 2030 - December 25, 2025AI Training – CMS Content Management Systems
January 1, 2025 - March 29, 2026AODA – WCAG Accessibility Training (AA Certification)
January 1, 2022 - March 29, 2026Web Design & Social Media Marketing Certificates
January 11, 2030 - March 29, 2026AO DA – WCAG Accessibility Training (AA Certification)
January 1, 2022 - March 29, 2026AI Training – CMS Content Management Systems 1000x AI
January 1, 2025 - March 29, 2026Industry Experience
Education, Media & Entertainment, Professional Services, Consumer Goods, Other, Financial Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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