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Digital & Social Media Manager experienced in creating engaging content and executing social and influencer campaigns for global brands. Skilled in driving audience growth, brand storytelling, and cross-platform strategy, with experience collaborating across international teams. Leads end-to-end brand partnerships and influencer/UGC relationships, manages paid and organic campaign strategy, and reports on performance insights. Background includes content creation, PR coordination, and campaign execution across multiple social platforms.…Digital & Social Media Manager experienced in creating engaging content and executing social and influencer campaigns for global brands. Skilled in driving audience growth, brand storytelling, and cross-platform strategy, with experience collaborating across international teams. Leads end-to-end brand partnerships and influencer/UGC relationships, manages paid and organic campaign strategy, and reports on performance insights. Background includes content creation, PR coordination, and campaign execution across multiple social platforms.

Rosette

Social Media Manager, Digital Marketer, PR Freelancer, +5

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Digital & Social Media Manager experienced in creating engaging content and executing social and influencer campaigns for global brands. Skilled in driving audience growth, brand storytelling, and cross-platform strategy, with experience collaborating across international teams. Leads end-to-end brand partnerships and influencer/UGC relationships, manages paid and organic campaign strategy, and reports on performance insights. Background includes content creation, PR coordination, and campaign execution across multiple social platforms.…Digital & Social Media Manager experienced in creating engaging content and executing social and influencer campaigns for global brands. Skilled in driving audience growth, brand storytelling, and cross-platform strategy, with experience collaborating across international teams. Leads end-to-end brand partnerships and influencer/UGC relationships, manages paid and organic campaign strategy, and reports on performance insights. Background includes content creation, PR coordination, and campaign execution across multiple social platforms.

Available to hire

Digital & Social Media Manager experienced in creating engaging content and executing social and influencer campaigns for global brands. Skilled in driving audience growth, brand storytelling, and cross-platform strategy, with experience collaborating across international teams.

Leads end-to-end brand partnerships and influencer/UGC relationships, manages paid and organic campaign strategy, and reports on performance insights. Background includes content creation, PR coordination, and campaign execution across multiple social platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital & Social Media Manager at Melbourne, Australia (company name not provided)

January 1, 2025 - Present

Managed and led social media accounts (Instagram, Facebook, LinkedIn, TikTok) for multiple sub-brands across Australia and global markets. Developed and executed content strategies for paid and organic campaigns aligned to brand and commercial objectives. Led end-to-end brand partnerships and collaborations, including opportunity identification, negotiation, execution, and stakeholder management. Owned influencer and UGC relationships, built influencer briefs, managed gifting and PR box execution, researched and managed partnership opportunities, and collaborated with international distributors for region-specific strategies. Optimised Amazon listings and store fronts to improve consistency, flow, and customer experience; analysed campaign performance with monthly reporting and insights. Designed social content using Adobe Photoshop, CapCut and Canva; led photo and video shoots on-site and off-site; developed and managed META ads strategy; oversaw project planning and workflows using A

Social Media Executive at Ivy Social

May 1, 2022 - January 1, 2025

Managed social media and digital content creation, scheduling, and curation. Led client communications and managed a portfolio of clients. Managed content on Instagram, Facebook, LinkedIn and TikTok, organised and led client meetings, prepared agendas, and managed action items. Planned and executed online advertising campaigns for social media clients; analysed and reported on data and analytics for monthly reporting. Created graphic social content using Adobe Photoshop, Rush and Canva. Responsible for creating photo shoot and reel shoot plans, and managing on-site shoots at client locations. Developed and implemented META ad strategy and creation, planned on Airtable, Hootsuite and Asana, and led creative projects including influencer collaborations and content creation initiatives. Produced organic and paid media content including Instagram story content.

Social Media and PR Coordinator at Accuratus

November 1, 2021 - May 1, 2022

Collaborated with the creative team to craft compelling social content for Instagram, Twitter, and Facebook. Managed on-site photo shoots for clients; captured and edited Instagram content. Worked closely with strategy team to develop effective digital marketing strategies; assisted strategy team in creating copy for client advertising and media press releases. Provided marketing support to enhance client campaigns. Monthly compiled data and generated reports to update client performance dashboards, demonstrating ROI of digital marketing efforts. Managed client social budgets with director support. Conducted thorough proofreading of content prior to publication and coordinated with creators to address concerns. Collaborated with operations team to facilitate project delivery.

Public Relations Intern at Zilla & Brook

March 1, 2021 - August 1, 2021

Independently crafted media releases end-to-end. Proficient in copywriting for various communication needs. Actively managed influencer PR lists to promote clients and their current products. Maintained and regularly updated the agency website newsroom to showcase current client accomplishments, including Nike. Responsible for maintenance and updates of free event listings for various events. Accurately transcribed interviews to facilitate documentation and communication processes; provided essential support to the public relations team in day-to-day activities. Acted as a direct liaison with key stakeholders including clients and various companies, and conducted regular Client Work in Progress (WIPs) meetings to ensure clear communication and project tracking.

Admin and Marketing at Summit Wealth Services

June 1, 2020 - December 1, 2020

Orchestrated daily project coordination, planning, and execution across multiple teams; provided crucial administrative support to office staff. Collaborated seamlessly with team members as needed. Crafted comprehensive functional and technical application documentation. Analysed and processed more than 200 client packs, brochures and paperwork. Formulated effective social media marketing strategies across various platforms. Spearheaded website development by creating the company’s website attractions pages and prioritised guest and cast member safety through strict adherence to company protocols.

Attraction Assistant / Guest Services (Cast Member) at Walt Disney World College Program

January 1, 2019 - July 1, 2019

Oversaw guest traffic flow at prominent attractions; prioritised guest and cast member safety through strict adherence to company protocols. Delivered exceptional customer service by creating magical experiences for guests; excelled under pressure during peak periods. Managed seating allocation for over 500 guests daily at attractions, upheld safety standards and executed protocols to the highest degree. Efficiently loaded and unloaded over thousands of guests daily. Collaborated with colleagues to quickly resolve guest issues in high-stress situations, and preserved the company’s impeccable presentation standards.