Rose Mary Francis

Available to hire

Hi, I'm Rose Mary Francis, a passionate and results-driven digital marketing professional currently pursuing my Master of Science in Digital Marketing at the University of Galway.

About

Hi, I’m Rose Mary Francis, a passionate and results-driven digital marketing professional currently pursuing my Master of Science in Digital Marketing at the University of Galway. I love crafting compelling visual stories, creating engaging content, and developing strategies that boost brand engagement and audience growth. I’m eager to bring my expertise in social media strategy, content creation, and brand marketing to a dynamic digital marketing role.

Throughout my career, I’ve worked with diverse brands across multiple countries, managing social media platforms, collaborating with influencers, and optimizing marketing campaigns to deliver measurable results. I also enjoy supporting local business initiatives and empowering women-led enterprises through strategic digital marketing efforts.

  • 2 years' experience
  • Joined August 2024

Languages

  • EnglishFluent
  • HindiAdvanced
  • MalayalamFluent
  • TamilBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Consumer Goods
  • Retail
  • Professional Services

Work experience· 5 roles

Social Media Executive (Remote) · Eito Music LtdOct 2024 – Jun 2024

Leading content editing for a renowned pianist, elevating post reach by 40% and expanding audience engagement. Designing and executing content strategies for Eito Music’s social media. Analysing social media insights to optimize content, improving engagement rates by 20% and driving playlist growth by 15%. Maintains project timelines and adapts strategies based on performance metrics, contributing to measurable audience expansion.

Social Media Marketing Specialist · Sandy Sports - WakkaBallFeb 2024 – Jun 2024 · 5 mos

Developing and implementing social media strategy to enhance brand awareness and engagement. Creating engaging content for Instagram, Facebook, and TikTok to grow audience interaction. Collaborating with influencers to enhance brand reach and awareness. Managing content calendar, analysing performance metrics and adjusting content strategy accordingly.

Social Media Manager · Kochi On FleakAug 2023 – Oct 2023 · 3 mos

Led the management of all social media platforms, curating compelling content and handling direct messaging, resulting in a 292% increase in engagement rate and reach. Designed and executed a comprehensive social media strategy, resulting in a fourfold increase in engagement and tripling the brand's reach within four months.

Digital Marketing Manager (Remote) · Guidenco Inc - Onvo AIAug 2023 – Oct 2024 · 1 yr 3 mos
Operations Analyst · NatWest India GroupJul 2021 – Nov 2022 · 1 yr 5 mos

Education

Bachelor of commerce · Stella Maris College2018 – 2021
MSc in digital marketing · University of Galway2024 – 2025
Bachelor of Commerce · Stella Maris College2018 – 2021

Certifications and awards

Social Media Marketing – HubSpot2023
Digital Marketing Fundamentals – IIDE2023
SQL & Python – GTEC Education2023

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