Ross
I’m a creative and commercially minded project and talent leader with deep experience across live music, direct-to-fan entertainment platforms, and business development.
About
I’m a creative and commercially minded project and talent leader with deep experience across live music, direct-to-fan entertainment platforms, and business development. I’ve spent years connecting artists with the right partners, shaping go-to-market strategies, and translating creative vision into deliverable plans—whether that’s onboarding new talent, advising on platform growth, or coordinating complex live production timelines.
Across roles from A&R and business development consulting to on-the-ground live production leadership, I combine relationship-building with practical execution. I work closely with founders, artists, labels, promoters, and production stakeholders to turn ambition into real outcomes—creating partnerships, managing delivery across international touring and releases, and ensuring both the creative and commercial objectives move forward together.
- 15 years' experience
- Joined October 2026
Skills· 4
Industry experience
- Media & Entertainment
- Professional Services
More experts in London, United Kingdom
Work experience· 5 roles
Sourced and evaluated commercially promising artists across international markets to support distribution through The Orchard. Built relationships with artist managers, labels, and publishers, supporting acquisition strategy and artist development. Worked closely with leadership on commercial opportunities by aligning artist potential with partner and distribution goals.
Advised founders on commercial strategy and go-to-market business development for an artist-direct platform. Built strategic partnerships across artists, management, and industry stakeholders, turning relationship capital into commercial opportunities. Supported platform development by translating artist and industry insights into product strategy and helping shape roadmap decisions alongside the founding team.
Owned end-to-end production and commercial delivery for international touring, directing logistics, schedules, and budgets, and executing on-the-ground. Sourced, negotiated, and managed relationships with production suppliers and equipment vendors, coordinating freelance production personnel. Led cross-functional delivery with artists, label, publisher, legal, promoters, venues, suppliers, and creative partners—translating commercial and creative objectives into executable production plans. Also led merch and commercial strategy alongside long-term artist development planning and talent roadmap coordination.
Education
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