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I'm a postsecondary instructor and communications professional working at the intersection of media, education, digital culture, and audience behaviour. Since 2021 I’ve taught Data Analytics, Digital Storytelling, Social Media Management, AI in creative industries, and Cyberpsychology across the University of Guelph-Humber and Conestoga College. I bring student-facing facilitation, workshop delivery, awareness-driven communications support, and an applied understanding of how social platforms, attention patterns, and emerging AI tools shape content strategy and engagement.…I'm a postsecondary instructor and communications professional working at the intersection of media, education, digital culture, and audience behaviour. Since 2021 I’ve taught Data Analytics, Digital Storytelling, Social Media Management, AI in creative industries, and Cyberpsychology across the University of Guelph-Humber and Conestoga College. I bring student-facing facilitation, workshop delivery, awareness-driven communications support, and an applied understanding of how social platforms, attention patterns, and emerging AI tools shape content strategy and engagement.

Ross Minichiello

Content Creator, Social Media Manager, Video Editor, +2

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I'm a postsecondary instructor and communications professional working at the intersection of media, education, digital culture, and audience behaviour. Since 2021 I’ve taught Data Analytics, Digital Storytelling, Social Media Management, AI in creative industries, and Cyberpsychology across the University of Guelph-Humber and Conestoga College. I bring student-facing facilitation, workshop delivery, awareness-driven communications support, and an applied understanding of how social platforms, attention patterns, and emerging AI tools shape content strategy and engagement.…I'm a postsecondary instructor and communications professional working at the intersection of media, education, digital culture, and audience behaviour. Since 2021 I’ve taught Data Analytics, Digital Storytelling, Social Media Management, AI in creative industries, and Cyberpsychology across the University of Guelph-Humber and Conestoga College. I bring student-facing facilitation, workshop delivery, awareness-driven communications support, and an applied understanding of how social platforms, attention patterns, and emerging AI tools shape content strategy and engagement.

Available to hire

I’m a postsecondary instructor and communications professional working at the intersection of media, education, digital culture, and audience behaviour.

Since 2021 I’ve taught Data Analytics, Digital Storytelling, Social Media Management, AI in creative industries, and Cyberpsychology across the University of Guelph-Humber and Conestoga College. I bring student-facing facilitation, workshop delivery, awareness-driven communications support, and an applied understanding of how social platforms, attention patterns, and emerging AI tools shape content strategy and engagement.

Skills

Copywriting

Video Advert

Presentation Design

Experience Level

Copywriting

Expert

Video Advert

Expert

Presentation Design

Intermediate

Language

English

Fluent

Work Experience

Sessional Instructor at University of Guelph-Humber

September 1, 2021 - Present

Teach courses in Data Analytics, Digital Storytelling, Social Media Management, and AI in creative industries; translate emerging digital tools and platform behaviours into structured classroom discussion and applied learning activities; support student understanding of media, analytics, storytelling, and AI‑related subject matter; connect current digital-culture topics to theory, strategy, and real‑world platform use.

Sessional Instructor at Conestoga College

August 1, 2023 - Present

Instruct multiple sections of Cyberpsychology, guiding students through digital content consumption, online behaviour, media effects, and engagement patterns; lead student-facing discussions on how platforms influence attention, perception, identity, and interaction; deliver course material with a balance of critical thinking, classroom participation, and relevance to current media environments.

Communications Coordinator at The Centre for ADHD Awareness Canada

June 1, 2021 - January 1, 2023

Supported awareness-driven communications campaigns, contributed to creative design, outreach support, and public-facing messaging intended to improve awareness and engagement; helped develop content and materials with emphasis on message clarity, accessibility, and audience understanding.

Teaching Assistant at Toronto Metropolitan University

September 1, 2020 - May 1, 2021

Assisted courses in Media Theory, Communications, Video Production, and Media Arts; supported instructional delivery, classroom activities, and student learning across theory-based and production-oriented settings; collaborated across multiple media subjects to connect course material, discussion, and classroom support needs.