Ross Watson

Provided branding, marketing strategy, and creative solutions for clients across B2B, agency, and traditional sectors, delivering measurable results: led creative projects that increased lead conversions by 18% and improved website engagement by 20% through enhanced usability; refreshed brand identity and multi-channel strategy that grew social media followers by 35% and improved candidate applications by 22% within three months; designed and implemented digital campaigns, visual identities, and user-centric web and mobile interfaces that boosted client site traffic by up to 40% and reduced bounce rates by 15%; created engaging content for social media, web, email, and print with average campaign engagement rates 25% above industry benchmarks.

Led content strategy and creation across social channels, enhancing engagement over 25% and ensuring consistent, on-brand messaging through clear content pillars and social decks. Overhauled Crypto Bet Sports iGaming platform website to improve usability and supported a refreshed affiliate program that attracted new partners. Delivered influencer campaigns with key crypto sports betting figures, strengthening brand visibility and credibility. Executed CRM and retention strategies to build community and improve repeat engagement. Curated dynamic sporting event calendars to align promotions with key dates and trends, increasing campaign relevance and uptake. Collaborated closely with external marketers and affiliate managers to optimise partnerships and campaign performance.

Communications Executive for Tech Circus (Web3 Team), focusing on public relations, social media, community growth, digital production, and online content creation. Developed and implemented successful PR strategies, resulting in increased media coverage. Managed and grew social media presence, boosting follower count by 50%. Led community growth initiatives, increasing active members by 30%. Produced engaging digital content, driving a 40% increase in website traffic. Created and executed online content campaigns, boosting user engagement by 25%. Collaborated with cross-functional teams for effective communication and monitored metrics to analyse and optimise campaign performance.