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Hi, I'm Daniel, a multidisciplinary graphic designer with over 10 years of experience specializing in brand identity, marketing design, UI/UX, and motion graphics. I enjoy creating impactful visual assets that not only capture attention but also elevate user experience and strengthen brand presence across both digital and print platforms. I'm passionate about design systems and storytelling, and I thrive in collaborative environments where I can work closely with cross-functional teams to bring creative visions to life. I'm always eager to learn and apply data-driven design practices to optimize visuals for maximum performance.…Hi, I'm Daniel, a multidisciplinary graphic designer with over 10 years of experience specializing in brand identity, marketing design, UI/UX, and motion graphics. I enjoy creating impactful visual assets that not only capture attention but also elevate user experience and strengthen brand presence across both digital and print platforms. I'm passionate about design systems and storytelling, and I thrive in collaborative environments where I can work closely with cross-functional teams to bring creative visions to life. I'm always eager to learn and apply data-driven design practices to optimize visuals for maximum performance.

ROTAR DANIEL

Graphic Designer, Art Director, Creative Director, +2

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Hi, I'm Daniel, a multidisciplinary graphic designer with over 10 years of experience specializing in brand identity, marketing design, UI/UX, and motion graphics. I enjoy creating impactful visual assets that not only capture attention but also elevate user experience and strengthen brand presence across both digital and print platforms. I'm passionate about design systems and storytelling, and I thrive in collaborative environments where I can work closely with cross-functional teams to bring creative visions to life. I'm always eager to learn and apply data-driven design practices to optimize visuals for maximum performance.…Hi, I'm Daniel, a multidisciplinary graphic designer with over 10 years of experience specializing in brand identity, marketing design, UI/UX, and motion graphics. I enjoy creating impactful visual assets that not only capture attention but also elevate user experience and strengthen brand presence across both digital and print platforms. I'm passionate about design systems and storytelling, and I thrive in collaborative environments where I can work closely with cross-functional teams to bring creative visions to life. I'm always eager to learn and apply data-driven design practices to optimize visuals for maximum performance.

Available to hire

Hi, I’m Daniel, a multidisciplinary graphic designer with over 10 years of experience specializing in brand identity, marketing design, UI/UX, and motion graphics. I enjoy creating impactful visual assets that not only capture attention but also elevate user experience and strengthen brand presence across both digital and print platforms.

I’m passionate about design systems and storytelling, and I thrive in collaborative environments where I can work closely with cross-functional teams to bring creative visions to life. I’m always eager to learn and apply data-driven design practices to optimize visuals for maximum performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

GRAPHIC DESIGNER at SC BOXELYTE SRL

August 31, 2018 - July 31, 2025

Created high-quality print and packaging designs for diverse product lines, ensuring alignment with brand identity and market positioning across all advertising and promotional materials. Acted as a creative liaison with clients, translating briefs into strategic visual solutions that adhered to brand guidelines, specifications, and project timelines. Led a team of junior designers, overseeing task delegation, providing design feedback, and streamlining the creative workflow to boost efficiency and output. Developed and maintained a centralized design asset library, ensuring consistent use of brand elements across print and digital collateral. Collaborated with production and marketing teams to ensure that all visual content met both aesthetic and technical standards, from concept to print-ready delivery.

GRAPHIC DESIGNER at SC ETA2U SRL

August 1, 2018 - Present

Spearheaded the rebranding of the company’s visual identity, delivering high-impact assets for social media, corporate communications, and marketing campaigns, resulting in improved brand consistency and awareness. Designed and implemented a scalable design system to align cross-functional teams and streamline the creative process, reducing design turnaround time by 30%. Led the UI/UX redesign of the corporate website, resulting in a 45% increase in user engagement and improved lead conversion rates. Created engaging motion graphics and video content for product promotions, event materials, and internal branding efforts across digital platforms. Partnered with marketing and product stakeholders to deliver compelling visual narratives for B2B campaigns, presentations, and lead-generation materials. Applied data-driven design practices by incorporating user feedback and analytics to continuously optimize visuals for performance and impact.

DTP OPERATOR at SC PRINTTECH SRL

November 30, 2015 - July 31, 2025

Prepared and optimized files for high-volume offset and digital print production, ensuring precision in layout, color calibration, and bleed/crop specifications. Reviewed and corrected design files for print accuracy, including preflight checks, color separation, and image resolution adjustments. Collaborated closely with graphic designers and account managers to ensure that client materials met technical specifications and brand standards before production. Managed the final output of a wide range of materials including brochures, catalogs, packaging, and promotional items, delivering consistent and error-free results. Operated and maintained prepress equipment and software (Adobe InDesign, Illustrator, Photoshop, RIP systems), contributing to on-time delivery and reduced production delays.