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I am a Marketing Automation & CRM Specialist with a strong track record of building, operating, and maintaining data-driven marketing infrastructures. I specialize in automation logic, deliverability, system reliability, and lifecycle workflows. I am comfortable owning back-end marketing systems end-to-end in agency or client environments. In Lausanne-based roles, I have built scalable pipelines using SQL, email infrastructure, and platform migrations across multiple clients. I enjoy turning data into actionable insights and coaching cross-functional teams on best practices.…I am a Marketing Automation & CRM Specialist with a strong track record of building, operating, and maintaining data-driven marketing infrastructures. I specialize in automation logic, deliverability, system reliability, and lifecycle workflows. I am comfortable owning back-end marketing systems end-to-end in agency or client environments. In Lausanne-based roles, I have built scalable pipelines using SQL, email infrastructure, and platform migrations across multiple clients. I enjoy turning data into actionable insights and coaching cross-functional teams on best practices.

Jeremy Roth

Marketing Automation Specialist, Digital Marketer, Marketing Strategist, +1

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I am a Marketing Automation & CRM Specialist with a strong track record of building, operating, and maintaining data-driven marketing infrastructures. I specialize in automation logic, deliverability, system reliability, and lifecycle workflows. I am comfortable owning back-end marketing systems end-to-end in agency or client environments. In Lausanne-based roles, I have built scalable pipelines using SQL, email infrastructure, and platform migrations across multiple clients. I enjoy turning data into actionable insights and coaching cross-functional teams on best practices.…I am a Marketing Automation & CRM Specialist with a strong track record of building, operating, and maintaining data-driven marketing infrastructures. I specialize in automation logic, deliverability, system reliability, and lifecycle workflows. I am comfortable owning back-end marketing systems end-to-end in agency or client environments. In Lausanne-based roles, I have built scalable pipelines using SQL, email infrastructure, and platform migrations across multiple clients. I enjoy turning data into actionable insights and coaching cross-functional teams on best practices.

Available to hire

I am a Marketing Automation & CRM Specialist with a strong track record of building, operating, and maintaining data-driven marketing infrastructures. I specialize in automation logic, deliverability, system reliability, and lifecycle workflows. I am comfortable owning back-end marketing systems end-to-end in agency or client environments.

In Lausanne-based roles, I have built scalable pipelines using SQL, email infrastructure, and platform migrations across multiple clients. I enjoy turning data into actionable insights and coaching cross-functional teams on best practices.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Advanced

German

Intermediate

Work Experience

Marketing Automation & CRM Specialist at Propulse Lab

January 1, 2023 - January 1, 2024

Built and operated large-scale automated marketing pipelines for ~10 clients (2,000+ campaigns/year). Designed complex lifecycle workflows (gauntlets) with multi-path logic based on engagement and data state. Managed list hygiene, reputation monitoring, spam mitigation, and recovery actions. Heavy SQL usage for segmentation, targeting, and automation triggers. Owned email authentication and infrastructure (SPF, DKIM, DMARC) across ~100 sending domains. Planned and executed IP and domain warm-ups (dedicated IPs only). Monitored KPIs (spam rate, engagement, reputation) and drove corrective actions. Led CRM migrations from Salesforce Marketing Cloud to Blueshift (3 clients), including value justification and execution. Collaborated closely with developers, acquisition partners, and product teams.

Marketing Automation & CRM Specialist at Propulse Lab

January 1, 2021 - January 1, 2023

Built and maintained data-driven marketing infrastructures, focusing on automation logic, deliverability, system reliability, and lifecycle workflows. Owned back-end marketing systems end-to-end in agency or client environments. Core responsibilities included marketing automation & lifecycle workflows, CRM operations & data segmentation (SQL-driven), system reliability, monitoring & troubleshooting, and email infrastructure & deliverability. Designed onboarding journeys based on acquisition sources and collaborated cross-functionally with product, development, and acquisition teams to drive scalable results.