Rotimi David

Senior UI Designer at Truist Bank

Led redesign efforts for data-heavy financial dashboards, improving clarity, structure, and visual hierarchy. Analyzed complex workflows and translated them into intuitive user flows and high-fidelity UI. Designed responsive dashboard interfaces optimized for usability and performance. Conducted usability testing and refined layouts to reduce cognitive load. Delivered detailed design specs and component documentation for development teams. Ensured accessibility compliance and consistent UI patterns across products.

Senior UI/UX Designer at Bath & Body Works

Led the redesign of the website and mobile app to align with a company-wide brand refresh, elevating visual consistency, usability, and overall customer experience. Reimagined key dashboard-style account and loyalty experiences to improve clarity, hierarchy, and engagement. Translated updated brand standards into scalable UI components and reusable Figma libraries. Simplified complex system states and promotional logic into clean, intuitive user journeys. Collaborated closely with Product, Engineering, and Marketing to ensure seamless implementation across web and mobile platforms. Delivered high-fidelity designs, interaction specs, and documentation to support smooth development handoff.

Senior UX Designer at CVS Health

Contributed to the redesign of web and mobile healthcare experiences to align with updated brand and accessibility standards. Elevated visual hierarchy, typography, and layout systems to improve clarity across complex patient workflows. Simplified multi-step medical and prescription flows into intuitive, accessible digital journeys. Translated brand and compliance requirements into scalable UI components and structured design patterns. Conducted usability testing and incorporated findings into iterative refinements. Partnered closely with Product and Engineering to ensure seamless implementation and consistency across platforms.

Senior UI/UX Designer at Truist Bank

Leading design strategy and execution for enterprise financial platforms serving commercial and corporate users. Designing complex initiatives from concept through delivery, aligning design with business and compliance objectives. Conducting usability testing and advanced research synthesis to validate and refine product concepts. Identifying gaps in workflow efficiency and proposing system-level improvements across dashboards and transaction journeys. Contributing to shared enterprise design standards and ensuring visual and functional consistency across products.

Senior UX Designer at Bath & Body Works

Led high-impact initiatives across loyalty, account, and engagement ecosystems serving millions of users. Translated customer insights into scalable design solutions aligned with brand, accessibility, and business goals. Built and evolved shared design system components to ensure cross-platform consistency. Conducted usability testing and mixed-method research to validate features before release. Championed accessibility and inclusive design across web and mobile experiences. Facilitated cross-functional workshops and design reviews to align stakeholders and guide product direction.