Creative problem solver with a knack for finding human-centered solutions. I lead cross-functional digital projects from discovery through delivery to produce cohesive, high-quality outcomes. Owner of TrueByRou Creative Consultancy, providing a variety of other services, such as photography, content creation and digital design.

Rouba Abou Chabke

Creative problem solver with a knack for finding human-centered solutions. I lead cross-functional digital projects from discovery through delivery to produce cohesive, high-quality outcomes. Owner of TrueByRou Creative Consultancy, providing a variety of other services, such as photography, content creation and digital design.

Next availability:
August 31, 2026

Creative problem solver with a knack for finding human-centered solutions. I lead cross-functional digital projects from discovery through delivery to produce cohesive, high-quality outcomes. Owner of TrueByRou Creative Consultancy, providing a variety of other services, such as photography, content creation and digital design.

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Language

Arabic
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced

Work Experience

Project Manager at American Chemical Society
January 31, 2024 - Present
Led and coordinated a major website redesign for the American Chemical Society, aligning cross-functional teams across UX, content, development, and leadership to define vision, scope, and milestones. Coordinated with platform vendors, oversaw briefs, timelines, and quality of deliverables across multiple concurrent engagements. Established project frameworks for digital product launches, maintained schedules, and improved delivery consistency through structured processes and stakeholder communication.
Project Coordinator at Enovational
June 1, 2020 - June 1, 2021
Partnered with VP of Client Solutions to advance initiatives; led or contributed to multiple projects; established a solid precedent for the distributed Solutions team as we moved to fully remote work; created design sprint activities and rituals for a new product team, reinforcing engagement and efficient processes; built online resources.
Product Operations Analyst at Enovational
June 1, 2021 - March 1, 2022
Collaborated with Product Managers, Developers, QA Engineers and Designers to design and deliver a seamless product development lifecycle; improved collaboration results through streamlined processes; led development of design thinking sessions and artifacts for product teams.
Travel Consultant & Designer at Escape Travel Expert
February 1, 2018 - January 1, 2020
Liaised with clients to discuss itineraries and budgets; researched destination options, coordinated with international agents, and delivered client-ready travel plans; planned and curated social media content to deliver exceptional outcomes and help grow client base.
Project Assistant at Enovational
March 1, 2020 - June 1, 2020
Supported project teams across initiatives; assisted with onboarding and training of new facilitators; contributed to knowledge transfer and documentation; aided in process improvements.
Trainer / Design Thinking Facilitator at The Nawaya Network
March 31, 2016 - December 31, 2019
Facilitated over 15 Design Thinking sessions with high participation rates; guided students through research, ideation, prototyping and testing; helped communities translate ideas into financially independent ventures; trained new facilitators and prepared materials.

Education

BFA: Graphic Design at George Mason University
January 12, 2009 - May 12, 2012
Master of Research for Design & Innovation at Elisava/Barcelona School of Design & Engineering
January 1, 2013 - December 31, 2014
Project Management Professional at PMI
February 2, 2026 - June 4, 2026

Qualifications

Project Management Professional (PMP)
February 2, 2026 - June 1, 2026
Certified Scrum Master (CSM)
January 1, 2025 - May 9, 2025

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Education, Government