I’m Michaela Mueller, the owner of Rova Creative Co., where I design brand identities and websites for small, community-led businesses. I also manage social media content and strategy, and I capture and edit photos and video to help clients tell their stories and grow their audiences. From discovery sessions through delivery, I lead client relationships end-to-end—turning goals into clear design systems, marketing-ready assets, and strong online experiences. My background blends visual media, graphic design, photography, and community-focused teaching, so I bring both creative craft and thoughtful collaboration to every project.

Michaela Mueller

I’m Michaela Mueller, the owner of Rova Creative Co., where I design brand identities and websites for small, community-led businesses. I also manage social media content and strategy, and I capture and edit photos and video to help clients tell their stories and grow their audiences. From discovery sessions through delivery, I lead client relationships end-to-end—turning goals into clear design systems, marketing-ready assets, and strong online experiences. My background blends visual media, graphic design, photography, and community-focused teaching, so I bring both creative craft and thoughtful collaboration to every project.

Available to hire

I’m Michaela Mueller, the owner of Rova Creative Co., where I design brand identities and websites for small, community-led businesses. I also manage social media content and strategy, and I capture and edit photos and video to help clients tell their stories and grow their audiences.

From discovery sessions through delivery, I lead client relationships end-to-end—turning goals into clear design systems, marketing-ready assets, and strong online experiences. My background blends visual media, graphic design, photography, and community-focused teaching, so I bring both creative craft and thoughtful collaboration to every project.

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Work Experience

Contract Web Production Artist & Intern at L.L.Bean
January 1, 2025 - February 1, 2026
Colorized, cropped, and composited product imagery in Photoshop to maintain consistency across Men’s and Kids’ website product pages. Collaborated with cross-divisional partners to troubleshoot image issues and update content.
Nature School Teacher at FRIEND OF THE WOODS
September 1, 2022 - May 31, 2024
Facilitate child-led outdoor learning for children ages 2.5–4, encouraging curiosity, confidence, and creative exploration. Foster a safe, engaging environment that helps children build confidence and develop a lasting appreciation for the natural world.
Graphic Designer at RIT Residence Life
January 1, 2022 - January 1, 2024
Planned and created marketing materials for community events and staff recognition programs. Collaborated across teams to develop print and digital assets that supported a connected residential community.
Graphic Designer at MADE IN METRO
January 1, 2022 - May 31, 2024
Designed print and web graphics, social media content, and brand materials for restaurant and hospitality clients. Shot and managed content for client social media. Supported website and brand design projects across multiple clients.
Owner, Brand & Web Designer at ROVA CREATIVE CO.
July 1, 2018 - Present
Design brand identities and websites for small, community-led businesses. Manage social media content and strategy for clients. Capture and edit photo and video for client branding, social media, and marketing. Lead client relationships from discovery sessions through project delivery.
Portrait & Wildlife Photographer at WRENWOOD PHOTO
January 1, 2018 - Present
Capture and retouch senior portraits, couple portraits, headshots, and dance performances.

Education

BFA in Visual Media at Rochester Institute of Technology (School of Photographic Arts and Science)
January 1, 2018 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services