Designed full-funnel marketing collateral including brochures, reels, and carousel graphics optimized for Meta, TikTok, and email campaigns to support product launches and seasonal promotions. Collaborated with copywriters and media strategists to translate campaign objectives into scroll-stopping visuals backed by performance metrics and A/B testing. Built modular visual systems and illustration styles that enabled 2x faster content production while maintaining brand cohesion across digital and print formats. Integrated motion-driven storytelling into static content workflows, resulting in a higher retention and a 40% lift in average watch time on short-form video assets.

Freelance Graphic Designer at Interstride

March 1, 2024 - April 1, 2024

Redesigned the layout for student-facing digital products, improving visual clarity and user experience for 10,000+ international student users while maintaining strict brand identity standards. Utilized Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma to deliver scalable, high-performing visual systems for paid and organic campaigns. Collaborated with the marketing and product teams to ensure design consistency across web and mobile platforms, supporting a 10% increase in user interaction rates post-launch. Delivered production-ready assets ahead of deadlines, enabling faster rollout of updated brand initiatives and product updates.

Graphic Designer Intern at Reflex Group

April 1, 2023 - August 1, 2023

Produced 50+ social media assets, packaging designs, product labels, and logos for luxury brands, ensuring 100% brand guideline compliance. Supported the launch of 3 major brand campaigns, contributing to a 20% increase in social engagement for client accounts. Assisted in art direction and production of branded photoshoots, including set preparation and post-production retouching. Designed and planned social media content for luxury brands that compelled the brand's identity, increasing engagement and brand awareness.

Freelance Graphic Designer at Upwork

August 1, 2021 - Present

Developed brand identities for 20+ clients across industries, including logos, posters, icons, and marketing collateral. Conducted frequent meetings with clientele to define project purpose, timeline, and design progress to deliver final products on time and exceed expectations. Produced movie posters across illustration and digital collage styles, contributing to increased visibility and promotional success for independent filmmakers. Managed 5–10 active client projects simultaneously, maintaining 95% on-time delivery rate and consistent 5-star feedback on Upwork.