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I design brand identities and systems that translate strategy into clear, cohesive visual outcomes across touchpoints. Influenced by movement and sport, I bring awareness, rhythm, and structure to how I think and design. With a design-thinking mindset, I connect strategy with visual execution and collaborate across disciplines to deliver brands that perform while staying true to their essence. _Website not available. Sign in: https://www.twine.net/signup_…I design brand identities and systems that translate strategy into clear, cohesive visual outcomes across touchpoints. Influenced by movement and sport, I bring awareness, rhythm, and structure to how I think and design. With a design-thinking mindset, I connect strategy with visual execution and collaborate across disciplines to deliver brands that perform while staying true to their essence. _Website not available. Sign in: https://www.twine.net/signup_

Roxane Franc

Brand Designer, Graphic Designer, Art Director, +2

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I design brand identities and systems that translate strategy into clear, cohesive visual outcomes across touchpoints. Influenced by movement and sport, I bring awareness, rhythm, and structure to how I think and design. With a design-thinking mindset, I connect strategy with visual execution and collaborate across disciplines to deliver brands that perform while staying true to their essence. _Website not available. Sign in: https://www.twine.net/signup_…I design brand identities and systems that translate strategy into clear, cohesive visual outcomes across touchpoints. Influenced by movement and sport, I bring awareness, rhythm, and structure to how I think and design. With a design-thinking mindset, I connect strategy with visual execution and collaborate across disciplines to deliver brands that perform while staying true to their essence. _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I design brand identities and systems that translate strategy into clear, cohesive visual outcomes across touchpoints. Influenced by movement and sport, I bring awareness, rhythm, and structure to how I think and design.

With a design-thinking mindset, I connect strategy with visual execution and collaborate across disciplines to deliver brands that perform while staying true to their essence.

Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Brand Designer & Strategist at On The Rox

January 1, 2026 - Present

I help brands shape clear, strategic identities that perform across touchpoints — balancing aesthetic and function, creativity and strategy.

Global Branding & Corporate Identity Specialist at Red Bull

September 1, 2022 - December 31, 2025

Lead global branding strategy across 60+ markets, ensuring a consistent and impactful brand presence worldwide. Elevate brand identity and assets, including typography and design systems, driving compliance across all touchpoints. Oversee branding for 100+ stadiums globally, optimizing brand visibility. Shape creative identity for Red Bull sports & dance events (Dance Your Style, BC One, Cliff Diving, King of the Air, and more). Create global toolkits and workflows that streamline execution. Manage budgets, agencies, and partnerships to deliver high-quality, on-brand creative at scale.

Project Manager at QUAI DES ORFEVRES

September 1, 2021 - August 31, 2022

Acted as the key liaison between creative teams, stakeholders, media agencies, and clients to ensure seamless collaboration. Managed the entire project lifecycle from briefing to delivery, maintaining high standards and meeting deadlines. Localized creative assets for diverse markets, enhancing audience engagement and campaign effectiveness.

Global Creative Advertising Intern at Red Bull

February 1, 2021 - September 30, 2021

Developed and executed creative campaigns that aligned with corporate identity standards. Designed and managed the creation of logos, enhancing brand recognition. Consolidated international guidelines to streamline digital asset management across teams.

Student Brand Manager at Red Bull

October 1, 2020 - February 28, 2021

Managed brand presence at the Paris north west campus, engaging with 25,000 students. Cultivated relationships with key opinion leaders to enhance brand visibility. Implemented marketing initiatives that integrated Red Bull into student culture and supported events.

Assistant Marketing Director at FIVE ADVANCED GLOVES

June 1, 2020 - June 30, 2020

Conducted a comprehensive analysis of the brand's image and social media presence, leading to strategic recommendations. Assisted in organizing and executing photoshoots to enhance visual content. Supported the development of print advertising creatives, contributing to cohesive branding efforts.

Student Marketeer at Red Bull

July 1, 2019 - February 29, 2020

Planned and executed roadmaps to align with monthly marketing strategies. Conducted sampling initiatives to recruit new consumers effectively. Provided sales support. Promoted Red Bull's brand image on the Saint Marc Campus, reaching 800 students.

Art Direction & Graphic Design at Royalties

January 1, 2019 - April 30, 2019

Contributed to essential visual guidelines updates. Collaborated on creative concept development to ensure cohesive branding across all materials. Designed visuals for advertising catalogs and in-store displays, enhancing customer engagement. Gained hands-on experience in branding and graphic design.

Marketing Product Management at Manufacture Cluizel

January 1, 2018 - March 31, 2018

Conducted a comprehensive market study to identify new product opportunities with organic cacao. Assisted in the development of the product catalog, including copy-writing, photography, and graphic design. Collaborated with cross-functional teams to enhance product visibility and market reach.