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I am a senior SEO and AI Optimization strategist with over eight years of agency and in-house experience driving measurable organic growth for Australian businesses. My work sits at the intersection of entity authority, commercial intent, and AI-driven visibility, the exact shift that is redefining organic success in 2026. I have built revenue-first SEO programs from the ground up, managed complex e-commerce ecosystems, and led strategy for clients who measure outcomes in revenue and pipeline, not traffic charts. I hold a Google AI Professional Certificate and have spent the last 14 months embedding AIO and GEO frameworks into every engagement I take on.…I am a senior SEO and AI Optimization strategist with over eight years of agency and in-house experience driving measurable organic growth for Australian businesses. My work sits at the intersection of entity authority, commercial intent, and AI-driven visibility, the exact shift that is redefining organic success in 2026. I have built revenue-first SEO programs from the ground up, managed complex e-commerce ecosystems, and led strategy for clients who measure outcomes in revenue and pipeline, not traffic charts. I hold a Google AI Professional Certificate and have spent the last 14 months embedding AIO and GEO frameworks into every engagement I take on.

Roxane Pinault

AI Strategy Consultant, Marketing Strategist, Growth Marketer, +2

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I am a senior SEO and AI Optimization strategist with over eight years of agency and in-house experience driving measurable organic growth for Australian businesses. My work sits at the intersection of entity authority, commercial intent, and AI-driven visibility, the exact shift that is redefining organic success in 2026. I have built revenue-first SEO programs from the ground up, managed complex e-commerce ecosystems, and led strategy for clients who measure outcomes in revenue and pipeline, not traffic charts. I hold a Google AI Professional Certificate and have spent the last 14 months embedding AIO and GEO frameworks into every engagement I take on.…I am a senior SEO and AI Optimization strategist with over eight years of agency and in-house experience driving measurable organic growth for Australian businesses. My work sits at the intersection of entity authority, commercial intent, and AI-driven visibility, the exact shift that is redefining organic success in 2026. I have built revenue-first SEO programs from the ground up, managed complex e-commerce ecosystems, and led strategy for clients who measure outcomes in revenue and pipeline, not traffic charts. I hold a Google AI Professional Certificate and have spent the last 14 months embedding AIO and GEO frameworks into every engagement I take on.

Available to hire

I am a senior SEO and AI Optimization strategist with over eight years of agency and in-house experience driving measurable organic growth for Australian businesses. My work sits at the intersection of entity authority, commercial intent, and AI-driven visibility, the exact shift that is redefining organic success in 2026. I have built revenue-first SEO programs from the ground up, managed complex e-commerce ecosystems, and led strategy for clients who measure outcomes in revenue and pipeline, not traffic charts. I hold a Google AI Professional Certificate and have spent the last 14 months embedding AIO and GEO frameworks into every engagement I take on.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

French

Fluent

Work Experience

Lead SEO & AI Strategy at One Egg Digital

March 1, 2025 - Present

Lead search strategy across a portfolio of premium Sydney agency clients, delivering programs that bridge traditional organic growth and the emerging reality of Generative AI Optimization.

AIO SEO Consultant at Independent / Self-Employed

January 1, 2025 - Present

Operate a strictly limited consulting practice focused on revenue-led SEO and AI search optimization for Australian businesses. Work spans technical SEO audits, backlink and link profile analysis, Local Map Pack optimization, e-commerce revenue strategy, and AI search readiness assessments. Every recommendation is tied to a commercial outcome: customer acquisition cost, lifetime value, or pipeline contribution.

E-commerce and Digital Marketing Manager at Handpicked Wines

July 1, 2018 - November 1, 2022

Sole strategist responsible for organic growth during COVID-19 with no paid advertising budget; drove a 300% increase in organic revenue by rebuilding the entire SEO strategy around high-intent demand signals. Led a complete SEO architecture overhaul, on-page optimization, and a content strategy built around purchase intent. Integrated SEO with email marketing and customer lifecycle management, resulting in measurable improvements in both acquisition and retention.

Digital Marketing Specialist at United Cellars

February 1, 2016 - July 1, 2018

Managed digital marketing and e-commerce operations for an Australian wine retailer. Developed multi-channel organic strategies and built foundational SEO and content skills that underpin current practice.