Rocio Vazquez

UI Specialist and Visual Strategist at Merkator Group

As the sole and first UX/UI designer at the company, established a user-centric approach by conducting an interface audit that identified and prioritized 7 critical usability issues, leading to effective design fixes. Designed a PowerPoint master template for standardized pitch decks, reducing deck creation time by 15-20%.

Freelance UX/UI and Visual Designer (Remote) at Independent / Remote

End-to-end website redesign for an external non-profit client engaged with The Scottish Army, collaborating with developers and business owners. Identified user journeys of recruiters and jobseekers, created wireframes and high-fidelity prototypes to showcase solutions.

UI Specialist and Visual Designer at Merkator Group and Marlin DT (Zellik)

As the initial UX/UI designer, I focused on introducing a user-centered perspective to help align our technical goals with actual user needs. As a Visual Strategist, I created marketing materials used by Merkator Group and its partner companies.

Freelance UX/UI and Visual Designer at Scottish Tech Army

Drove major UI improvements for non-profit websites, collaborating with developers and business owners to deliver high fidelity prototypes.

UX/UI and Visual Designer at Fontana Design Agency

Took ownership of social media strategy and execution, creating static and animated posts. Ensured client websites adhere to the latest accessibility standards and usability best practices. Led strategy for a LinkedIn webinar on AI in healthcare, education, and construction that attracted 80 attendees.

UX/UI Designer (Weather Application) at Weather Application (Project)

Tasked with designing a weather application from scratch during UX/UI studies; initially accepted the broad scope but later emphasized questioning briefs and focusing on potential improvements.

Visual Designer at CLIQ Digital

Developed diverse creative assets, from cover artwork to marketing ads, website banners, landing pages and social media posts to enhance CLIQ.de’s brand presence. Increased CLIQ.de’s social media engagement by 3% in 2-6 months by collaborating with the marketing team.

Kids Art Instructor at The Hague

Gave drawing, painting and sculpture lessons; planned and prepared lessons; fostered interdisciplinary learning and created a positive learning environment.

Art Director (Intern) at The Atomic Garden School

Created digital campaigns as an art director, collaborating with the copywriter to deliver assets often under time pressure.

Graphic Design Intern at Coocre a

Contributed to the creation of graphic and e-learning content support for Adecco Group, Aciturri, Banco Santander, and Alcampo.