I'm a creative marketing professional with over4 years of experience helping brands grow their online presence through impactful storytelling and design. As a Community Manager and Social Media Manager, I specialize in building engaged audiences, creating authentic connections, and driving measurable results. My work blends strategic thinking and creative execution, from developing marketing campaigns to crafting brand identities that resonate. I’m passionate about turning ideas into content that inspires action — whether it’s through compelling visuals, targeted strategies, or thoughtful branding. Let’s collaborate to bring your brand to life and connect it meaningfully with your audience.

Roxana Lacayo Zelaya

I'm a creative marketing professional with over4 years of experience helping brands grow their online presence through impactful storytelling and design. As a Community Manager and Social Media Manager, I specialize in building engaged audiences, creating authentic connections, and driving measurable results. My work blends strategic thinking and creative execution, from developing marketing campaigns to crafting brand identities that resonate. I’m passionate about turning ideas into content that inspires action — whether it’s through compelling visuals, targeted strategies, or thoughtful branding. Let’s collaborate to bring your brand to life and connect it meaningfully with your audience.

Available to hire

I’m a creative marketing professional with over4 years of experience helping brands grow their online presence through impactful storytelling and design. As a Community Manager and Social Media Manager, I specialize in building engaged audiences, creating authentic connections, and driving measurable results.

My work blends strategic thinking and creative execution, from developing marketing campaigns to crafting brand identities that resonate. I’m passionate about turning ideas into content that inspires action — whether it’s through compelling visuals, targeted strategies, or thoughtful branding.

Let’s collaborate to bring your brand to life and connect it meaningfully with your audience.

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Work Experience

Gerente de Comunidad at Green Mango Graphics
July 1, 2022 - October 15, 2025
Gestión de comunidades en redes sociales, herramientas de marketing digital, manejo de oficina de paquetes, facturación, planificación de eventos y liderazgo de equipos para fortalecer la presencia online y la participación de la audiencia.
Gerente de Comunidad at Watson Immigration Law
July 1, 2022 - October 15, 2025
Gestión de comunidades en redes sociales, desarrollo de estrategias de contenido, campañas de marketing digital y apoyo administrativo para impulsar la visibilidad y el compromiso de la marca.
Asistente Administrativo y Redes Sociales at Latitud 15N
July 1, 2022 - October 15, 2025
Apoyo administrativo, manejo de redes sociales y herramientas de marketing digital; coordinación de actividades de promoción y seguimiento de clientes.
Freelance Social Media / Marketing
October 1, 2022 - Present
Gestión de redes sociales, creación de contenidos, diseño de campañas y asesoría de marketing para proyectos freelance.
Freelance Marketing & Social Media Consultant
September 1, 2024 - Present
Proyectos de marketing digital, manejo de campañas en redes, planificación de contenidos y soporte de ventas para clientes diversos.
Mercadeo y Ventas / Gestión de Redes Sociales at CAFÉ LA PATRONA S.A. de CV
March 1, 2020 - October 15, 2025
Gestión de mercadeo y ventas, administración, documentación y control de procesos; desarrollo de estrategias de branding y presencia online; atención al cliente.
Practicante/ Pasante en Servicio al Cliente y Ventas at Club Deportivo Casa Campo
July 1, 2019 - October 15, 2025
Introducción a la Ofimática y Administración; capacitación en fotografía comercial de productos y servicios; participación en voluntariados y proyectos de desarrollo comunitario.
Freelance Social Media & Marketing
September 1, 2024 - Present
Proyectos y servicios freelance en redes sociales, contenidos y campañas de mercadeo desde septiembre de 2024 en adelante.

Education

Licenciatura en Administración de Empresas con Enfoque en Mercadeo at Lindenwood University Belleville
January 11, 2030 - April 1, 2023
Bachillerato en Ciencias y Letras at Colegio Internacional Delcampo, Tegucigalpa
January 11, 2030 - June 1, 2015
Programa de Desarrollo Directivo Internacional (PDDI) at EUDE Madrid, España
January 11, 2030 - October 15, 2025

Qualifications

Programa de Desarrollo Directivo Internacional (PDDI)
January 11, 2030 - October 15, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Other