RL

Roxana Lacayo Zelaya

Available to hire

I'm a creative marketing professional with over4 years of experience helping brands grow their online presence through impactful storytelling and design.

About

I’m a creative marketing professional with over4 years of experience helping brands grow their online presence through impactful storytelling and design. As a Community Manager and Social Media Manager, I specialize in building engaged audiences, creating authentic connections, and driving measurable results.

My work blends strategic thinking and creative execution, from developing marketing campaigns to crafting brand identities that resonate. I’m passionate about turning ideas into content that inspires action — whether it’s through compelling visuals, targeted strategies, or thoughtful branding.

Let’s collaborate to bring your brand to life and connect it meaningfully with your audience.

  • 7 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Software & Internet
  • Other

Work experience· 8 roles

Freelance Social Media & MarketingSep 2024 – Present · 2 yrs 3 mos

Proyectos y servicios freelance en redes sociales, contenidos y campañas de mercadeo desde septiembre de 2024 en adelante.

Freelance Marketing & Social Media ConsultantSep 2024 – Present · 2 yrs 3 mos

Proyectos de marketing digital, manejo de campañas en redes, planificación de contenidos y soporte de ventas para clientes diversos.

Freelance Social Media / MarketingOct 2022 – Present · 4 yrs 2 mos

Gestión de redes sociales, creación de contenidos, diseño de campañas y asesoría de marketing para proyectos freelance.

Asistente Administrativo y Redes Sociales · Latitud 15NJul 2022 – Oct 2025 · 3 yrs 4 mos
Gerente de Comunidad · Watson Immigration LawJul 2022 – Oct 2025 · 3 yrs 4 mos
Gerente de Comunidad · Green Mango GraphicsJul 2022 – Oct 2025 · 3 yrs 4 mos
Mercadeo y Ventas / Gestión de Redes Sociales · CAFÉ LA PATRONA S.A. de CVMar 2020 – Oct 2025 · 5 yrs 8 mos
Practicante/ Pasante en Servicio al Cliente y Ventas · Club Deportivo Casa CampoJul 2019 – Oct 2025 · 6 yrs 4 mos

Education

Licenciatura en Administración de Empresas con Enfoque en Mercadeo · Lindenwood University Belleville2030 – 2023
Bachillerato en Ciencias y Letras · Colegio Internacional Delcampo, Tegucigalpa2030 – 2015
Programa de Desarrollo Directivo Internacional (PDDI) · EUDE Madrid, España2030 – 2025

Certifications and awards

Programa de Desarrollo Directivo Internacional (PDDI)2030 – 2025

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