I am a passionate marketing communications professional with a strong background in digital marketing, SEO, and data analytics. With experience in creating and optimizing campaigns across multiple platforms, I am driven to deliver measurable results and enhance brand presence. I enjoy leveraging metrics and insights to make strategic marketing decisions and improve engagement. Throughout my career, I have worked with diverse organizations, from tech companies to non-profits, developing compelling digital content, managing social media, and executing targeted advertising. I am continuously advancing my skills in the latest marketing tools and methodologies to contribute effectively to business growth and communication strategies.

Abhishek Roy

I am a passionate marketing communications professional with a strong background in digital marketing, SEO, and data analytics. With experience in creating and optimizing campaigns across multiple platforms, I am driven to deliver measurable results and enhance brand presence. I enjoy leveraging metrics and insights to make strategic marketing decisions and improve engagement. Throughout my career, I have worked with diverse organizations, from tech companies to non-profits, developing compelling digital content, managing social media, and executing targeted advertising. I am continuously advancing my skills in the latest marketing tools and methodologies to contribute effectively to business growth and communication strategies.

Available to hire

I am a passionate marketing communications professional with a strong background in digital marketing, SEO, and data analytics. With experience in creating and optimizing campaigns across multiple platforms, I am driven to deliver measurable results and enhance brand presence. I enjoy leveraging metrics and insights to make strategic marketing decisions and improve engagement.

Throughout my career, I have worked with diverse organizations, from tech companies to non-profits, developing compelling digital content, managing social media, and executing targeted advertising. I am continuously advancing my skills in the latest marketing tools and methodologies to contribute effectively to business growth and communication strategies.

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Work Experience

Growth, Data & Analytics Specialist at Lumos Health Inc.
August 1, 2025 - Present
Led creation and optimization of digital marketing campaigns across multiple platforms, driving over 300,000 impressions and more than 2,400 clicks through targeted paid advertising on Reddit and Google. Developed and managed detailed reporting dashboards to track campaign and website performance, providing actionable insights to leadership for continual improvement. Supported website content updates using Webflow, ensuring brand consistency and enhanced user experience by integrating SEO best practices and data analytics insights. Built out campaign reporting frameworks and compiled detailed dashboards, presenting performance metrics and user behavior analysis to leadership for ongoing business growth and strategic decision-making.
Digital Marketing Specialist (Part-time) at Sandhills Independent Living Community
July 1, 2025 - Present
Developed and launched property and service web listings using WordPress, creating compelling website copy optimized for organic traffic growth and audience engagement. Managed digital marketing campaigns for community programs including email newsletters and social media posts, increasing engagement and qualified lead generation through effective targeting and analytics. Conducted in-depth keyword and conversion research, optimizing strategic content and user journey mapping to improve organic rankings and attract high-intent audiences.
Marketing Assistant at Sharp Electronics of Canada
March 31, 2025 - September 5, 2025
Conducted SEO audits and improvements across 50+ web pages to increase organic visibility by 40%, enhancing site architecture and metadata implementation. Designed and created print and digital marketing collateral including flyers, sales infographics, and digital signage, upholding brand standards for visual consistency. Managed and scheduled engaging social media content (videos, reels, carousels) across LinkedIn, Instagram, and Facebook, driving a 46% growth in followers and a 30% increase in engagement. Generated weekly and monthly analytics reports on campaign effectiveness and user engagement, reporting actionable findings that informed marketing and sales strategy.
Executive - Digital Marketing & SEO at dox2U India
November 30, 2022 - September 5, 2025
Developed and executed targeted Google Ads and Facebook Ads campaigns, improving qualified lead generation by 24% and reducing cost per lead by 15%. Created and optimized over 15 landing pages aligned with product launches, employing A/B testing and SEO best practices to increase conversion rates by 20%. Maintained WordPress listings and managed campaign analytics, leveraging data to refine messaging and boost audience engagement. Conducted in-depth keyword research and implemented SEO best practices, resulting in a 30% increase in targeted organic traffic and a 25% improvement in average page rankings within six months.
Digital Marketer at Wishes and Blessings NGO India
December 31, 2023 - September 5, 2025
Produced targeted email marketing campaigns and digital advertisements, increasing online donations by 35% and expanding campaign reach by 28%. Developed engaging web content, social media posts, and newsletters to promote organizational programs, generating over 50,000 monthly clicks and improving online engagement by 40%.

Education

Post Graduation in Strategic Marketing Communications at Conestoga College
January 11, 2030 - April 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Non-Profit Organization, Media & Entertainment, Professional Services, Software & Internet