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I’ve spent the past 10 years helping beauty, entertainment, fitness, hospitality and lifestyle brands turn their scroll into strategy. I’m passionate about making marketing simple with real talk, smart strategy, and meaningful results. Openly addicted to TikTok, I believe in the power of a well-crafted Reel to tell a story, spark a connection, and reach the right audience. From strategy through to execution, I work with clients to create impact and growth their brands with polish, personality, and purpose.…I’ve spent the past 10 years helping beauty, entertainment, fitness, hospitality and lifestyle brands turn their scroll into strategy. I’m passionate about making marketing simple with real talk, smart strategy, and meaningful results. Openly addicted to TikTok, I believe in the power of a well-crafted Reel to tell a story, spark a connection, and reach the right audience. From strategy through to execution, I work with clients to create impact and growth their brands with polish, personality, and purpose.

Diandra Reid

Digital Marketer, Content Creator, Content Strategist, +7

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I’ve spent the past 10 years helping beauty, entertainment, fitness, hospitality and lifestyle brands turn their scroll into strategy. I’m passionate about making marketing simple with real talk, smart strategy, and meaningful results. Openly addicted to TikTok, I believe in the power of a well-crafted Reel to tell a story, spark a connection, and reach the right audience. From strategy through to execution, I work with clients to create impact and growth their brands with polish, personality, and purpose.…I’ve spent the past 10 years helping beauty, entertainment, fitness, hospitality and lifestyle brands turn their scroll into strategy. I’m passionate about making marketing simple with real talk, smart strategy, and meaningful results. Openly addicted to TikTok, I believe in the power of a well-crafted Reel to tell a story, spark a connection, and reach the right audience. From strategy through to execution, I work with clients to create impact and growth their brands with polish, personality, and purpose.

Available to hire

I’ve spent the past 10 years helping beauty, entertainment, fitness, hospitality and lifestyle brands turn their scroll into strategy. I’m passionate about making marketing simple with real talk, smart strategy, and meaningful results.
Openly addicted to TikTok, I believe in the power of a well-crafted Reel to tell a story, spark a connection, and reach the right audience. From strategy through to execution, I work with clients to create impact and growth their brands with polish, personality, and purpose.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Campaign Manager, Content Creator & Copywriter at Paramount Pictures Australia

November 1, 2015 - January 1, 2019

Created and managed film campaigns, content production and copywriting for social, emails and digital assets; supported national digital marketing; uploaded content across Facebook, Instagram, Snapchat, Tumblr, Twitter and YouTube; collaborated with publicity, media, promotions and sales teams.

Social Media & Influencer Marketing Manager at Nude By Nature Pty Ltd

January 1, 2019 - March 1, 2021

Head of social channels, influencer strategy and content production for Australia, New Zealand, Canada, UK & Europe. Grew an engaged social community, increasing following by +20%. Created and sourced content for global monthly calendars; led EDM segmentation, influencer campaigns, video production and editing; copywriting; email marketing & nurture sequences; product photography & content styling; brand voice; creative direction; end-to-end client and project management.

Freelance Digital Marketing Strategist & Content Creator at Royce Social Studio

March 2, 2021 - Present

- Work with brands to create bespoke digital strategies to achieve their business objectives. Including launch strategies, social audits and transformations of digital presence. - Plan and execute all digital marketing, including brand design, website builds, EDM strategies and creative, social media paid and organic and content production. - End-to-end client management and care with clear communication and transparency. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) optimising content and paid spends based off key insights and market learnings. - Creatively collaborate to bring the client's vision to life with social content creation, social video production for organic and paid, product & food photography, illustrations. - Evaluate and educate emerging technologies and evolutions in the digital market to elevate clients' presence in the market.