AM - UI/UX Designer at HT Media / Mosaic Digital

Transformed Global Search UX by iteratively refining entity ranking logic and removing unnecessary data points through continuous user research and Figma-based prototyping. Increased dashboard engagement by reducing range clicks by 25% and improved scroll depth by 10%. Led development of Design System 3.0, ensuring cross-product consistency, scalability, and performance. Built an AI-driven company, Investor, and Deal Screeners; optimized core workflows to align with user needs and revenue goals. Directed cross-functional UI and UX initiatives, refining workflow processes and elevating product usability by introducing scalable design patterns aligned with stakeholder objectives and brand guidelines.

UI/UX Designer at Hero MotoCorp

Collaborated with cross-functional teams, using UX research data to inform design decisions and validate concepts. Optimized end-to-end Bike Renting Flow, increasing conversions by ~20% through friction reduction and journey simplification. Built design system using React Material UI, accelerating delivery speed by 30%+ and improving UI consistency. Led Rent-to-Own (RTO) and Long-Term Rental (LTR) initiatives, driving measurable gains in conversion and user engagement. Interactive demos accelerated stakeholder approvals and cross-team execution. Formulated user personas and journey maps by synthesizing qualitative and quantitative feedback, informing feature prioritization and product roadmap alignment for multiple business verticals.