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I am a growth-focused marketer with a strong foundation in content creation, brand communications, and analytics. My experience spans digital campaigns, social media strategy, PR, KOL management, and event execution across fast-paced, multi-stakeholder environments. I’ve helped brands scale their presence and engagement—driving triple-digit growth across users and followers, optimizing campaigns for efficiency, and delivering consistent messaging across channels. With hands-on experience in data analysis, reporting, and market research, I enjoy translating insights into impactful strategies that shape decisions and elevate brand performance. I collaborate well with cross-functional teams and external partners, ensuring smooth execution from planning to delivery. Motivated, adaptable, and detail-oriented, I bring both strategic thinking and strong execution to every project. I’m passionate about building meaningful brand stories and driving marketing initiatives that create measurable impact.…I am a growth-focused marketer with a strong foundation in content creation, brand communications, and analytics. My experience spans digital campaigns, social media strategy, PR, KOL management, and event execution across fast-paced, multi-stakeholder environments. I’ve helped brands scale their presence and engagement—driving triple-digit growth across users and followers, optimizing campaigns for efficiency, and delivering consistent messaging across channels. With hands-on experience in data analysis, reporting, and market research, I enjoy translating insights into impactful strategies that shape decisions and elevate brand performance. I collaborate well with cross-functional teams and external partners, ensuring smooth execution from planning to delivery. Motivated, adaptable, and detail-oriented, I bring both strategic thinking and strong execution to every project. I’m passionate about building meaningful brand stories and driving marketing initiatives that create measurable impact.

Rozanne Goh

Growth Marketer, Brand Strategist, Marketing Strategist, +7

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I am a growth-focused marketer with a strong foundation in content creation, brand communications, and analytics. My experience spans digital campaigns, social media strategy, PR, KOL management, and event execution across fast-paced, multi-stakeholder environments. I’ve helped brands scale their presence and engagement—driving triple-digit growth across users and followers, optimizing campaigns for efficiency, and delivering consistent messaging across channels. With hands-on experience in data analysis, reporting, and market research, I enjoy translating insights into impactful strategies that shape decisions and elevate brand performance. I collaborate well with cross-functional teams and external partners, ensuring smooth execution from planning to delivery. Motivated, adaptable, and detail-oriented, I bring both strategic thinking and strong execution to every project. I’m passionate about building meaningful brand stories and driving marketing initiatives that create measurable impact.…I am a growth-focused marketer with a strong foundation in content creation, brand communications, and analytics. My experience spans digital campaigns, social media strategy, PR, KOL management, and event execution across fast-paced, multi-stakeholder environments. I’ve helped brands scale their presence and engagement—driving triple-digit growth across users and followers, optimizing campaigns for efficiency, and delivering consistent messaging across channels. With hands-on experience in data analysis, reporting, and market research, I enjoy translating insights into impactful strategies that shape decisions and elevate brand performance. I collaborate well with cross-functional teams and external partners, ensuring smooth execution from planning to delivery. Motivated, adaptable, and detail-oriented, I bring both strategic thinking and strong execution to every project. I’m passionate about building meaningful brand stories and driving marketing initiatives that create measurable impact.

Available to hire

I am a growth-focused marketer with a strong foundation in content creation, brand communications, and analytics. My experience spans digital campaigns, social media strategy, PR, KOL management, and event execution across fast-paced, multi-stakeholder environments. I’ve helped brands scale their presence and engagement—driving triple-digit growth across users and followers, optimizing campaigns for efficiency, and delivering consistent messaging across channels. With hands-on experience in data analysis, reporting, and market research, I enjoy translating insights into impactful strategies that shape decisions and elevate brand performance. I collaborate well with cross-functional teams and external partners, ensuring smooth execution from planning to delivery. Motivated, adaptable, and detail-oriented, I bring both strategic thinking and strong execution to every project. I’m passionate about building meaningful brand stories and driving marketing initiatives that create measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Volunteer at Touch Community Services / Food from the Heart

November 1, 2024 - November 30, 2024

Mission trips to Cambodia & Philippines.

Brand & Growth Marketing Specialist at Treehouse Labs

September 1, 2024 - October 1, 2025

Supported end-to-end digital marketing initiatives by translating strategy requirements into structured workflows across website, X, Discord, and Galxe. Conducted pre-launch QA and post-launch checks for campaigns, ensured error-free deployments, consistent messaging, and proper audience routing. Monitored live deployments to identify issues early, escalating and resolving bugs quickly to protect user experience. Performed post-campaign analytics using user insights, funnel data, and cohort retention metrics to refine future targeting and messaging effectiveness. Collaborated with cross-functional partners including product, community, and growth teams to align requirements and clarify campaign intake. Contributed to large-scale audience engagement initiatives, resulting in a 250% growth in users and 300% growth in Discord/X followers. Managed KOL workflows across 400+ creators, including performance evaluation, segmentation, and campaign QA to ensure consistency and high-quality outpu

Creative Producer and Account Manager at Epic Dialogue Pte Ltd

April 1, 2024 - August 1, 2024

Led development and execution of diverse B2B and B2C creative projects, including podcasts, TikTok/Reels, brand campaigns, video productions, trendjacking content, and client pitches. Revamped social media strategies and executed trend-aligned content, resulting in over 1000% increase in engagement and followers. Managed end-to-end project plans, timelines, budgets, and reporting, ensuring seamless delivery across multiple stakeholders, including clients, KOLs, partners, and on-site events. Conducted analytical reviews of campaign performance, translating data into actionable insights for clients.

Regional Branding, Communications and Trade Marketing Intern at Motul Asia Pacific Pte Ltd

June 1, 2023 - December 1, 2023

Revamped Motul’s PR strategy with data-driven planning and execution, conducted competitor and SEA market analysis to strategize a new product category launch, driving regional growth and relevance. Spearheaded regional projects, collaborating with internal and external stakeholders to introduce new products and corporate identity, boosting brand touchpoints and visibility. Developed and executed B2B and B2C marketing initiatives, events, and digital communications to increase sales and engagement. Coordinated creative processes, media requests, and built relationships with agencies, while managing press releases, newsletters, Q&As, and fact sheets. Organized VIP trips within budget, negotiated effectively, and managed POSM with a streamlined inventory tracking system.

Engagement Specialist at Singapore Management University

January 1, 2023 - December 1, 2023

Led data-driven research to develop a chatbot solution addressing migrant workers' needs.

Marketing Intern at Epic Dialogue Pte Ltd

May 1, 2022 - March 1, 2023

Led diverse marketing projects and contributed to B2B/B2C campaigns; produced content and assisted campaign analyses; supported client pitches and reporting.

Digital Marketing Intern at Sea Ger Inc. Pte Ltd

December 1, 2021 - December 1, 2021

Streamlined customer databases and membership rewards to enhance loyalty; revamped advertisements, newsletters, and social media strategy, increasing brand awareness and driving a 20% sales growth across 55+ brands.

Digital Marketing Intern at Seager Inc. Pte Ltd (Company of: The Wallet Shop, Boarding Gate, Planet Traveller)

December 1, 2021 - Present

Streamlined customer databases and membership rewards to enhance customer loyalty. Revamped advertisements, newsletters, and social media strategy, increasing brand awareness and driving a 20% sales growth across 55+ brands.

Sponsorship Deputy at Singapore Management University

February 1, 2021 - September 1, 2021

Oversaw the sponsorship team of 5; acquired partners and sponsors, reducing event costs by 20% and increasing sign-ups by 30%.

Regional Business Development Intern at DNV GL

March 1, 2018 - September 1, 2018

Spearheaded lead-generation strategies, driving 30% growth in client profiles across Asia; built stakeholder trust, negotiated cost-effective academic packages, and increased profitability.

Volunteer at Touch Community Services / Food from the Heart

January 1, 2018 - December 31, 2019

Volunteer work, participating in community services and fundraising events.

Project Executive Committee Member at Singapore Polytechnic

April 1, 2017 - April 1, 2020

Spearheaded school-wide events as committee member and group leader; optimized project workflows to enhance operational efficiency and overall effectiveness.

Volunteer at Touch Community Services / Food from the Heart

December 1, 2016 - December 31, 2016

Mission trips to Cambodia & Philippines.

Volunteer at Touch Community Services / Food from the Heart

November 1, 2015 - November 30, 2015

Mission trips to Cambodia & Philippines.