I’m Rozel Archer, a strategic brand architect and international content strategist with a decade of experience shaping global communications, brand strategy, and content production across renewable energy, sustainability, education, and lifestyle sectors. I lead storytelling and strategic messaging across markets, blending creativity with purpose, backed by certifications in sustainability, content strategy, and user-centric design.

Rozel Archer

I’m Rozel Archer, a strategic brand architect and international content strategist with a decade of experience shaping global communications, brand strategy, and content production across renewable energy, sustainability, education, and lifestyle sectors. I lead storytelling and strategic messaging across markets, blending creativity with purpose, backed by certifications in sustainability, content strategy, and user-centric design.

Available to hire

I’m Rozel Archer, a strategic brand architect and international content strategist with a decade of experience shaping global communications, brand strategy, and content production across renewable energy, sustainability, education, and lifestyle sectors. I lead storytelling and strategic messaging across markets, blending creativity with purpose, backed by certifications in sustainability, content strategy, and user-centric design.

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Language

English
Fluent
Afrikaans
Fluent

Work Experience

International Content Strategist at RenEnergy Africa & RenEnergy UK
April 1, 2024 - Present
Lead thought leadership, market education, and brand storytelling across platforms; manage full content lifecycle including strategy, creative direction, drone shoots, video production, bookings, and logistics to position RenEnergy as a leader in sustainable EPC solutions. Align messaging across technical, commercial, and design teams in international markets.
Brand Manager & Sustainability Lead at Fairview Cheese, South Africa
January 1, 2023 - April 1, 2024
Oversee brand strategy, communications, and ESG initiatives; drive growth through new product launches, media relations, and visual storytelling while aligning brand with sustainable development goals; manage creative agencies and influencers.
Content Producer at The Really Great Teacher Company, International
August 1, 2021 - January 1, 2023
Craft strategic communications for B2B and B2C audiences across global education markets; design and produce manifesto videos, corporate presentations, and internal training content to elevate brand coherence and external engagement.
Content Producer & Photographer at Archer Rose Collections
January 1, 2014 - January 1, 2023
Content producer and photographer for fashion, beauty, and lifestyle brands; led editorials, newsletters, paid campaigns, and travel blogs, growing subscriber base and online presence while delivering cohesive storytelling.
Account Executive at Interactive Online
January 1, 2013 - January 1, 2014
Managed key B2B clients in the South African wine industry; created tailored content and led end-to-end marketing campaigns for estates like Beyerskloof and Villiera to drive brand growth and sales.

Education

Diploma (NFQ6) at Stellenbosch Academy of Design and Photography
January 1, 2008 - January 1, 2011

Qualifications

Diploma in Psychology of Sales
January 1, 2018 - January 4, 2026
Diploma in Viral Marketing
January 1, 2017 - January 4, 2026
Strategy of Content Marketing (Coursera)
January 1, 2024 - January 4, 2026
Strategies for a Strong Brand (Coursera)
January 1, 2024 - January 4, 2026
MBA Essentials (University of Glasgow)
January 1, 2025 - January 4, 2026
From Ideas to Impact: Design Thinking for User-Centricity (IE Business School)
January 1, 2025 - January 4, 2026
Prompt Engineering for ChatGPT (Vanderbilt University)
January 1, 2025 - January 4, 2026

Industry Experience

Education, Energy & Utilities, Media & Entertainment, Professional Services, Retail, Other