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Digital marketing generalist with over 8 years of experience, including significant tenure in the biopharmaceutical and biotech sector. At BioDuro, I specialized in translating complex scientific expertise into high-performing B2B marketing assets and growth strategies. Proven ability to manage large-scale content operations, optimize SEO for technical audiences, and leverage AI tools to drive measurable results. Skilled at collaborating across scientific and business development teams to support the mission of innovative life-science organizations.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Chinese
Advanced
Work Experience
Sales, Marketing & Community Outreach at Homewatch Care Givers
September 1, 2025 - PresentLead city-wide outreach and business development to increase client inquiries by approximately 20%, conduct outreach to local businesses and organizations, distribute marketing and sales materials, represent the company at industry events, and track sales performance metrics.
Marketing Associate at Bio Duro
July 1, 2022 - July 31, 2025Led sales force CRM to drive lead generation and marketing campaigns including website landing pages, blog posts, case studies, flyers, presentations, and other collateral; leveraged CRM and list-building features to execute campaigns and measure results; connected B2B contract research organization to pharma/biotech clients with CRM automation; established efficient processes across marketing, sales and operations to strengthen content development and drive sales.
Marketing Operations & Quality Assurance at Superior Effective Technology Co.
March 1, 2017 - March 31, 2022Led content marketing efforts for mobile apps (website content, app store content, blog content, and social media ads); coordinated cross-functional software development sprints between product management, QA, and content marketing; standardized workflows for content updates and releases and addressed UX issues to improve user experience.
Product Development Manager at Studio Shenzhen
November 1, 2014 - December 31, 2016Managed a team of three in launching over 50+ custom fashion/collectible products, driving revenue growth; improved product launch strategy by outlining a step-by-step pipeline for U.S. brands to source custom-manufactured products from China; published product landing pages with SEO copy and web forms; coordinated between sales and manufacturing, documented workflows, standardized product specifications, trained team members, and configured the CRM to support new product types.
Product Development Manager at The/Sudio
November 1, 2014 - December 1, 2016Operational Excellence: developed and executed repeatable SOPs expanding product line from 2 to 54 types, resulting in $300,000 in monthly recurring revenue. Relationship Management: coordinated between sales and manufacturing teams to reduce order refund rates by 50% via standardized communication and data accuracy. Content Optimization: published and optimized product landing pages using SEO copywriting to drive organic search visibility.
Marketing & Product Operations Specialist at Super Efficient Technology Co.
March 1, 2017 - March 1, 2022Software Aptitude: quickly mastered new software tools to perform QA testing across iOS and Android while managing content updates in staging and production environments. Market Research: conducted in-depth keyword/topic research and defined ICPs to guide SEO page creation. Bilingual Communication: coordinated workflows between global teams, translating English-Mandarin content to ensure clear messaging and user engagement.
Marketing Associate at Duro
July 1, 2022 - July 1, 2025SEO & Growth: built and executed technical SEO and SEM strategies that grew website traffic by 66% and increased inbound lead generation by 50%. Project Management: managed a CMS/CRM platform with 5,000+ shared assets, ensuring cross-functional teams had immediate access to high-quality digital content. Data Analysis: used GA4, GSC, Ahrefs, and Semrush to audit site performance, conduct keyword research, and monitor keyword rankings.
Education
HubSpot Academy Online Certification (Content Marketing) at HubSpot Academy
January 1, 2026 - January 11, 2026Google Analytics Individual Qualification (GAIQ) at Google Skillshop
January 1, 2025 - January 11, 2026Certified Nurse Aide (CNA) at Professional Development & Training Services
January 1, 2025 - January 11, 2026Master's Degree in Marketing (MSci) at Sun Yat-sen University
January 1, 2014 - December 31, 2014Bachelor's Degree in Mandarin Chinese (BA) at Beloit College
January 1, 2009 - December 31, 2009Master's Degree in Marketing (MSci) at Sun Yat-sen University, China
January 11, 2030 - March 13, 2026Bachelor's Degree in Mandarin Chinese (BA) at Beloit College, Wisconsin
January 11, 2030 - March 13, 2026Qualifications
HubSpot Academy Online Certification (Content Marketing)
January 1, 2026 - January 11, 2026Google Analytics Individual Qualification (GAIQ)
January 1, 2025 - January 11, 2026Certified Nurse Aide (CNA)
January 1, 2025 - January 11, 2026Content Marketing & Digital Marketing (HubSpot)
January 11, 2030 - March 13, 2026Generative AI Leader (Google)
January 11, 2030 - March 13, 2026Industry Experience
Healthcare, Software & Internet, Professional Services, Media & Entertainment, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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