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I am a graphic designer with 20+ years of experience delivering high-impact visual solutions across print, digital, and experiential design. I am known for driving measurable results through exhibit design, marketing campaigns, and production excellence for national brands and mission-driven organizations. I thrive in cross-functional teams, turning complex briefs into engaging, on-brand visuals that support branding, engagement, and lead generation. My work spans museums, retail, education, and corporate sectors, delivering immersive experiences and materials that perform at trade shows and in-store environments.…I am a graphic designer with 20+ years of experience delivering high-impact visual solutions across print, digital, and experiential design. I am known for driving measurable results through exhibit design, marketing campaigns, and production excellence for national brands and mission-driven organizations. I thrive in cross-functional teams, turning complex briefs into engaging, on-brand visuals that support branding, engagement, and lead generation. My work spans museums, retail, education, and corporate sectors, delivering immersive experiences and materials that perform at trade shows and in-store environments.

Rodney Payton

Graphic Designer, Designer, Production Designer, +4

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I am a graphic designer with 20+ years of experience delivering high-impact visual solutions across print, digital, and experiential design. I am known for driving measurable results through exhibit design, marketing campaigns, and production excellence for national brands and mission-driven organizations. I thrive in cross-functional teams, turning complex briefs into engaging, on-brand visuals that support branding, engagement, and lead generation. My work spans museums, retail, education, and corporate sectors, delivering immersive experiences and materials that perform at trade shows and in-store environments.…I am a graphic designer with 20+ years of experience delivering high-impact visual solutions across print, digital, and experiential design. I am known for driving measurable results through exhibit design, marketing campaigns, and production excellence for national brands and mission-driven organizations. I thrive in cross-functional teams, turning complex briefs into engaging, on-brand visuals that support branding, engagement, and lead generation. My work spans museums, retail, education, and corporate sectors, delivering immersive experiences and materials that perform at trade shows and in-store environments.

Available to hire

I am a graphic designer with 20+ years of experience delivering high-impact visual solutions across print, digital, and experiential design. I am known for driving measurable results through exhibit design, marketing campaigns, and production excellence for national brands and mission-driven organizations.

I thrive in cross-functional teams, turning complex briefs into engaging, on-brand visuals that support branding, engagement, and lead generation. My work spans museums, retail, education, and corporate sectors, delivering immersive experiences and materials that perform at trade shows and in-store environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Graphic Designer at Museum of the Bible

January 1, 2022 - January 1, 2026

Designed and visualized exhibit layouts for Marketing, Curatorial, Education, and Exhibit departments, supporting immersive visitor experiences for 500,000+ annual guests. Collaborated with cross-functional teams to produce compliant marketing communications, including brochures, newsletters, and PowerPoint slides. Increased email newsletter subscribers by 15% and improved open rates by 22%. Created branded educational event materials and booth graphics that generated 25% more qualified leads at trade shows. Selected for advanced exhibit layout and visualization using SketchUp.

Graphic Designer at Freelance

January 1, 2015 - Present

Deliver branding, marketing, and production solutions for regional clients in retail, education, and corporate sectors. Created marketing collateral and POP displays that helped clients increase foot traffic and brand visibility by 20-25%. Redesigned Cradle to Cradle Certified Product Standard Version 4.0 (adopted by 65+ manufacturers worldwide). Created direct-mail and website assets that improved client response rates by an average of 19%.

Graphic Designer at The Johnson Group

January 1, 2009 - January 1, 2015

Delivered creative solutions for clients across fast food, trucking, and wireless industries. Developed creative assets for 10+ fast-food and wireless clients, including flyers, direct mail, and websites that supported multi-million dollar campaigns. Handled full-cycle design and production, from client briefs to vendor coordination, resulting in successful campaigns for brands like Krystal Restaurants, Cracker Barrel, and Kirkland's. Designed 50+ flyers and direct-mail pieces that increased coupon redemption rates by 31%. Built websites and branding collateral that raised online traffic for restaurant clients by 27% in first quarter.

Production Artist at Big Idea Inc.

January 1, 2000 - January 1, 2009

Maintained brand integrity for VeggieTales and 3-2-1 Penguins!, ensuring look and feel across design, print, and production. Sustained color accuracy across 250+ retail SKUs, eliminating reprint costs estimated at $85K annually. Produced in-house marketing materials that supported 20+ new product launches with zero production delays.