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I'm a seasoned marketing executive who serves as a fractional head of marketing or consultant for start-ups and small- and medium-sized businesses. With 11 years' ecommerce experience and 8 years in executive marketing leadership roles, I'm a strategic marketing leadership, planning and growth powerhouse for brands that aren't yet ready to hire an in-house CMO. Because I've been developing content for 20 years and marketing brands for 13 years, I can offer both high-level strategy as well as in-the-weeds execution, depending on client budget and needs.…I'm a seasoned marketing executive who serves as a fractional head of marketing or consultant for start-ups and small- and medium-sized businesses. With 11 years' ecommerce experience and 8 years in executive marketing leadership roles, I'm a strategic marketing leadership, planning and growth powerhouse for brands that aren't yet ready to hire an in-house CMO. Because I've been developing content for 20 years and marketing brands for 13 years, I can offer both high-level strategy as well as in-the-weeds execution, depending on client budget and needs.

Robin Shelley

Growth Marketer, Product Marketer, Brand Strategist, +2

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I'm a seasoned marketing executive who serves as a fractional head of marketing or consultant for start-ups and small- and medium-sized businesses. With 11 years' ecommerce experience and 8 years in executive marketing leadership roles, I'm a strategic marketing leadership, planning and growth powerhouse for brands that aren't yet ready to hire an in-house CMO. Because I've been developing content for 20 years and marketing brands for 13 years, I can offer both high-level strategy as well as in-the-weeds execution, depending on client budget and needs.…I'm a seasoned marketing executive who serves as a fractional head of marketing or consultant for start-ups and small- and medium-sized businesses. With 11 years' ecommerce experience and 8 years in executive marketing leadership roles, I'm a strategic marketing leadership, planning and growth powerhouse for brands that aren't yet ready to hire an in-house CMO. Because I've been developing content for 20 years and marketing brands for 13 years, I can offer both high-level strategy as well as in-the-weeds execution, depending on client budget and needs.

Available to hire

I’m a seasoned marketing executive who serves as a fractional head of marketing or consultant for start-ups and small- and medium-sized businesses. With 11 years’ ecommerce experience and 8 years in executive marketing leadership roles, I’m a strategic marketing leadership, planning and growth powerhouse for brands that aren’t yet ready to hire an in-house CMO. Because I’ve been developing content for 20 years and marketing brands for 13 years, I can offer both high-level strategy as well as in-the-weeds execution, depending on client budget and needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Fractional CMO & Marketing Consultant at Envisionize LLC

May 20, 2023 - Present

Fractional CMO and marketing consultant providing strategic leadership for natural products and wellness brands. Lead two-year track record of building marketing and e-commerce capabilities, ROI-focused campaigns, and cross-functional growth initiatives. MBA candidate.

Vice President of Marketing & Director of E-commerce at Casa Tea & Coffee

May 20, 2018 - April 20, 2023

Led growth from startup to $2M+ revenue; developed pricing, sales forecasting, and product development; defined lean marketing initiatives; spearheaded sustainable packaging and customer acquisition.

Marketing Manager at Eco-Fused

August 20, 2015 - May 20, 2018

Managed content and marketing strategy for 700+ Amazon SKUs across 9 international markets for two brands; led Shopify setup; directed cross-functional team across international markets; built consumer-centric packaging solutions; improved international trade show presence.

Freelance Copywriter at China & USA

December 20, 2012 - January 20, 2020

Freelance copywriter crafting product descriptions, marketing materials, and editorial content for diverse clients; included work for Here! Dongguan Magazine (part-time).

English Teacher at AIP/ETI Guangzhou (Guangzhou, China)

June 1, 2010 - February 28, 2011

English teacher for adult learners in Guangzhou, China; part of early career in education.