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Strategic Art Director with 15+ years of in-house experience building and evolving beauty and consumer goods brands. I translate creative strategy into compelling visual storytelling across digital, print, packaging, and social channels—driving cohesive identity systems that strengthen market presence and consumer engagement. I thrive in fast-paced environments, leading transformative brand redesigns, concept development, and high-volume production workflows (photoshoots, retail rollouts, and multi-channel campaigns). I also enjoy mentoring designers and partnering cross-functionally to deliver measurable business growth.…Strategic Art Director with 15+ years of in-house experience building and evolving beauty and consumer goods brands. I translate creative strategy into compelling visual storytelling across digital, print, packaging, and social channels—driving cohesive identity systems that strengthen market presence and consumer engagement. I thrive in fast-paced environments, leading transformative brand redesigns, concept development, and high-volume production workflows (photoshoots, retail rollouts, and multi-channel campaigns). I also enjoy mentoring designers and partnering cross-functionally to deliver measurable business growth.

Rachel Reilly

Art Director, Designer, Graphic Designer, +3

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Strategic Art Director with 15+ years of in-house experience building and evolving beauty and consumer goods brands. I translate creative strategy into compelling visual storytelling across digital, print, packaging, and social channels—driving cohesive identity systems that strengthen market presence and consumer engagement. I thrive in fast-paced environments, leading transformative brand redesigns, concept development, and high-volume production workflows (photoshoots, retail rollouts, and multi-channel campaigns). I also enjoy mentoring designers and partnering cross-functionally to deliver measurable business growth.…Strategic Art Director with 15+ years of in-house experience building and evolving beauty and consumer goods brands. I translate creative strategy into compelling visual storytelling across digital, print, packaging, and social channels—driving cohesive identity systems that strengthen market presence and consumer engagement. I thrive in fast-paced environments, leading transformative brand redesigns, concept development, and high-volume production workflows (photoshoots, retail rollouts, and multi-channel campaigns). I also enjoy mentoring designers and partnering cross-functionally to deliver measurable business growth.

Available to hire

Strategic Art Director with 15+ years of in-house experience building and evolving beauty and consumer goods brands. I translate creative strategy into compelling visual storytelling across digital, print, packaging, and social channels—driving cohesive identity systems that strengthen market presence and consumer engagement.

I thrive in fast-paced environments, leading transformative brand redesigns, concept development, and high-volume production workflows (photoshoots, retail rollouts, and multi-channel campaigns). I also enjoy mentoring designers and partnering cross-functionally to deliver measurable business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Art Director at UNITE Hair

September 1, 2021 - Present

Led multi-channel concept development and execution for brand initiatives, product launches, and promotional campaigns. Championed the evolution of the brand design system to ensure visual coherence across all customer touchpoints. Partnered with marketing to grow the consumer business to 41% of revenue and increased professional channel over 200% through strategic partnerships with SalonCentric and Cosmoprof. Implemented and managed an Asana system with 9,422 tasks completed over the last three years. Launched four new retailers nationwide within two years (SalonCentric, Cosmoprof, ULTA, Sephora). Directed 22+ photoshoots (in-person and remote) including planning and post production. Managed workflow of a direct report and provided mentorship.

Strategic Art Director at UNITE Hair

September 1, 2021 - Present

Led multi-channel concept development and execution of all creative for brand initiatives, product launches, and promotional campaigns. Championed the evolution of the brand design system to ensure visual coherence across all customer touch points. Partnered with the marketing team to build the consumer business (41% of revenue) while growing the professional channel by 200% through strategic partnerships with SalonCentric and Cosmoprof. Implemented and managed an Asana project management system with 9,422 tasks completed over the last 3 years. Launched four new retailers nationwide within two years (SalonCentric, Cosmoprof, ULTA, Sephora). Directed 22+ photoshoots (in-person and remote), including planning and post-production. Directed and managed workflow for one direct report, providing mentorship.

Strategic Art Director at Living Proof

May 1, 2018 - July 31, 2021

Partnered with the Creative Director to provide art direction for product launches and brand campaigns. Directed a team of 4 designers across creative development and execution for all channels. Conceptualized, planned, and directed photoshoots in-house and off-site. Managed retouching of photography with outside vendors. Managed video art direction with outside agencies, including storyboarding and designing graphics.

Art Director at Living Proof

May 1, 2018 - July 31, 2021

Partnered with the Creative Director to provide art direction for product launches and brand campaigns. Directed a team of four designers across creative development and execution spanning all channels. Conceptualized, planned, and directed photoshoots (in-house and off-site). Managed retouching of photography with outside vendors. Managed video art direction with outside agencies, including storyboarding and designing graphics.

Senior Designer at Living Proof

May 1, 2014 - May 1, 2018

Designed and supported brand assets across marketing and product initiatives. Contributed to creative development for digital and print channels and assisted with campaign production workflows.

Designer at Tea Forté

January 1, 2010 - May 1, 2014

Produced design work supporting brand marketing and creative needs, including assets for various channels.