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Rachel Roumeliotis

Available to hire

I’m Rachel Roumeliotis, a content strategist and ecosystem builder with 20+ years helping technical companies grow by building communities, creating durable editorial programs, and producing education that turns…

About

I’m Rachel Roumeliotis, a content strategist and ecosystem builder with 20+ years helping technical companies grow by building communities, creating durable editorial programs, and producing education that turns developers into long-term advocates. I work across open source and developer ecosystems, AI/data content strategy, and content-driven growth systems—so the impact lasts well beyond any single campaign.

I currently run Punch Tape Consulting, where I advise technical teams on community-led content marketing, editorial operations, and GenAI/tool adoption strategies, and I host two podcasts. Previously, I led open source ecosystem growth strategy at Intel (including driving OPEA participation growth), and I spent many years at O’Reilly leading editorial and content strategy across learning, events, and multi-partner technical programs.

  • 20 years' experience
  • Joined September 2026

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Education
  • Computers & Electronics

Work experience· 7 roles

Founder & Principal — Punch Tape Consulting · Punch Tape ConsultingJan 2025 – Present · 1 yr 11 mos

Designs and executes content marketing strategy for technical companies with a focus on open source ecosystems, developer communities, and AI/data platforms. Produces virtual events and webinar programs that generate demand, build authority, and create reusable content assets. Delivers marketing training on content strategy, GenAI tool adoption, and community-led growth. Advises clients on ecosystem growth strategy including community segmentation, content workflow design, partner enablement content, and editorial operations.

Director, Open Source Strategy · Intel CorporationJan 2023 – Jan 2025 · 2 yrs 1 mo

Built and led ecosystem growth strategy for OPEA (Open Platform for Enterprise AI), an Intel-led Linux Foundation project, expanding participating organizations from 14 to 50+ in under 18 months. Developed open source content and messaging strategy aligned to corporate goals, positioning Intel as a credible voice in the developer and AI community. Produced and published technical content and ecosystem narratives for developer audiences, including coverage related to OPEA 1.0 and enterprise AI adoption.

Vice President, Content Strategy · O’Reilly MediaJan 2017 – Jan 2023 · 6 yrs 1 mo

Led editorial teams responsible for a developer and technologist learning ecosystem contributing ~$165M in annual revenue across books, video, and live training. Launched O’Reilly’s digital event program in 2020, growing to ~$20M in three years, including a flagship ChatGPT event that attracted 30,000+ registered attendees. Built content marketing partnerships with Google, IBM, Microsoft, Palo Alto Networks, Dataiku, and F5, delivering technical content programs across modalities totaling $20M+ over three years, including expansion to APAC with localized, time-zone-friendly programming.

Strategic Content Director · O’Reilly MediaApr 2014 – Jul 2017 · 3 yrs 4 mos
Chair, Software Architecture; plus additional OSS conference/editorial leadership roles (2014–2020) · Software Architecture Conferences; OSCONJan 2014 – Jan 2020 · 6 yrs 1 mo
Senior Supervising Editor / Senior Editor / Editor · O’Reilly MediaJan 2011 – Jan 2014 · 3 yrs 1 mo
Senior Acquisitions Editor · Elsevier (Syn Cress / Morgan Kaufmann)Jan 2006 – Jan 2011 · 5 yrs 1 mo

Education

Bachelor of Fine Arts · New York University1998 – 2026

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