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I am a Design Leader with 30+ years of global experience shaping end-to-end user and brand experiences across digital, physical, and experiential touchpoints. I specialize in Conversational UX (CUI), AI-driven design processes, and systems-based brand governance, translating complex business goals into high-impact outcomes for major brands, cultural institutions, and technology organizations. I excel at building scalable design systems, championing WCAG 2.2 accessibility, and driving business success through Human-Centered Design (HCD), Jobs-to-be-done (JTBD), Value Proposition Design (VPD), and Behavioural Design. I lead multidisciplinary teams across global locations, stay current with Generative AI and immersive tech, and mentor the next generation of designers as a Designer-in-Residence and educator.…I am a Design Leader with 30+ years of global experience shaping end-to-end user and brand experiences across digital, physical, and experiential touchpoints. I specialize in Conversational UX (CUI), AI-driven design processes, and systems-based brand governance, translating complex business goals into high-impact outcomes for major brands, cultural institutions, and technology organizations. I excel at building scalable design systems, championing WCAG 2.2 accessibility, and driving business success through Human-Centered Design (HCD), Jobs-to-be-done (JTBD), Value Proposition Design (VPD), and Behavioural Design. I lead multidisciplinary teams across global locations, stay current with Generative AI and immersive tech, and mentor the next generation of designers as a Designer-in-Residence and educator.

Rehamuddin Saiyed

Creative Director, Brand Designer, UX Designer, +4

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I am a Design Leader with 30+ years of global experience shaping end-to-end user and brand experiences across digital, physical, and experiential touchpoints. I specialize in Conversational UX (CUI), AI-driven design processes, and systems-based brand governance, translating complex business goals into high-impact outcomes for major brands, cultural institutions, and technology organizations. I excel at building scalable design systems, championing WCAG 2.2 accessibility, and driving business success through Human-Centered Design (HCD), Jobs-to-be-done (JTBD), Value Proposition Design (VPD), and Behavioural Design. I lead multidisciplinary teams across global locations, stay current with Generative AI and immersive tech, and mentor the next generation of designers as a Designer-in-Residence and educator.…I am a Design Leader with 30+ years of global experience shaping end-to-end user and brand experiences across digital, physical, and experiential touchpoints. I specialize in Conversational UX (CUI), AI-driven design processes, and systems-based brand governance, translating complex business goals into high-impact outcomes for major brands, cultural institutions, and technology organizations. I excel at building scalable design systems, championing WCAG 2.2 accessibility, and driving business success through Human-Centered Design (HCD), Jobs-to-be-done (JTBD), Value Proposition Design (VPD), and Behavioural Design. I lead multidisciplinary teams across global locations, stay current with Generative AI and immersive tech, and mentor the next generation of designers as a Designer-in-Residence and educator.

Available to hire

I am a Design Leader with 30+ years of global experience shaping end-to-end user and brand experiences across digital, physical, and experiential touchpoints. I specialize in Conversational UX (CUI), AI-driven design processes, and systems-based brand governance, translating complex business goals into high-impact outcomes for major brands, cultural institutions, and technology organizations.

I excel at building scalable design systems, championing WCAG 2.2 accessibility, and driving business success through Human-Centered Design (HCD), Jobs-to-be-done (JTBD), Value Proposition Design (VPD), and Behavioural Design. I lead multidisciplinary teams across global locations, stay current with Generative AI and immersive tech, and mentor the next generation of designers as a Designer-in-Residence and educator.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead UX & Accessibility Designer (Contract) at 2DC

December 1, 2024 - October 22, 2025

Delivered comprehensive UX research and accessibility strategy for National Disability Services. Conducted in-depth qualitative interviews across the spectrum of impairments, produced personas and journey maps, and applied WCAG 2.2 and ARIA standards. Provided actionable, human-centered insights to inform the redesign and accessibility roadmap.

Lead CUI/UX Consultant (Contract) at ShineMe AI

December 1, 2024 - Present

Led strategic and UX overhaul of an AI-powered SaaS platform, shifting from a form-based interface to a Conversational UX. Redesigned the entire user journey from landing to final goal, applying HCD, JTBD, VPD, and Behavioural Design to simplify complexity and clarify flows. Created a development-ready prototype ecosystem using a new vibe coding methodology to accurately translate emotional tone and empathy into the conversational experience, and established a foundational design system and motion language with Generative AI-generated assets.

Design Director (Full-time) at Splashbox/Six Point One

June 1, 2024 - October 22, 2025

Directed end-to-end design strategy across branding, UX/UI, web/app design, and high-impact digital campaigns. Led multidisciplinary teams across Melbourne and Sri Lanka, established scalable Design Systems, and aligned design outcomes with executive objectives and client needs to improve efficiency and consistency.

Product Design & Design System Lead (Contract) at Transurban

March 1, 2022 - October 22, 2025

Designed and led initiatives for Revenue Optimisation (NAT) and the Master Payment Gateway System (MPGS) migration. Implemented and scaled a Design System to unify brand language across digital and marketing teams, improving usability for millions of motorists and driving consistency across touchpoints. Directed front-end research and journey mapping to define strategic product roadmaps.

Senior UX Designer (Contract) at Target Australia

June 1, 2020 - October 22, 2025

Spearheaded core feature redesigns including the Order Status, as well as high-volume search and checkout experiences. Delivered full-cycle UX work—discovery, wireframes, high-fidelity prototypes, and internal stakeholder presentations. Validated designs through formal user testing and integrated cross-platform considerations with Catch platform integration to enhance e-commerce flow.

Senior UX Researcher & Designer (Contract) at DDB Group Australia

February 1, 2019 - October 22, 2025

Developed a Customer Experience (CX) framework for Volkswagen Australia, including journey mapping and persona development. Led ethnographic research for the British Paints Novice Painter Journey and contributed to the ANZ Customer Index Report 2019. Delivered end-to-end UX deliverables including IA, UI design, and prototyping.

Brand Design & Strategy Lead (Contract) at Institute of Public Administration Australia (IPAA) Victoria

January 1, 2018 - October 22, 2025

Led IPAA Victoria rebrand, achieving unified national branding across state chapters. Developed a new visual design system aligning BX with organisational goals and managed the rebrand across print, digital, and physical touchpoints, including a Brand Discovery report and Brand & Style Guide.

Brand and Internal Communication Specialist (Full-time) at Commercial Bank Qatar

May 1, 2017 - October 22, 2025

Led internal brand equity and employee experience transformation, including a service design system to improve operational efficiency. Directed employer branding initiatives, recruitment websites, career fairs, and immersive campaigns to attract local talent. Oversaw digital EX products and large-scale experiential projects.

Brand and Internal Communication Specialist (Full-time) at Qatar Museums

September 1, 2014 - October 22, 2025

Spearheaded holistic brand strategy and governance across Qatar Museums’ verticals, including exhibit design for Mathaf and international awards. Led Employee Experience initiatives, wayfinding systems, and spatial branding across museum sites and offices; won the Cannes Black Dolphin for a strategic employer-brand film.

Brand and Spatial Design Director (Full-time) at Lausanne Project Management

November 1, 2011 - October 22, 2025

Managed global brand partnerships with Hilton and GHM Resorts, delivering a cohesive visual identity across architecture, advertising, and digital experiences. Directed cross-medium execution to create immersive, high-value guest experiences and maintain brand consistency.

Visiting Faculty, School of Design (Part-time) at Massey University

December 1, 2007 - October 22, 2025

Mentored final-year design students, teaching advanced typography and reinforcing core principles of visual design and typography.

Senior Graphic Designer & Art Director at Image Centre / Naked Spirit

June 1, 2005 - October 22, 2025

Led marketing projects and defined visual strategy across digital and print. Directed content creation, including photography, ensuring brand alignment across touchpoints and media.

Senior Graphic Designer at Mindworks

February 1, 2003 - October 22, 2025

Managed global brand projects for Adidas and Yamaha, focusing on high-volume retail communications, brand identities, product catalogs, and campaigns; led projects from concept to production.

Graphic Designer (Full-time, Freelance) at Digital Strategies

January 1, 2002 - October 22, 2025

Launched and managed a design studio delivering integrated graphic, interior, and exhibit design. Collaborated with Silicon Valley teams on multimedia projects and built long-standing client relationships.