Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a strategic, data-driven marketing professional with a passion for innovation and digital storytelling. I’ve led influencer marketing and growth initiatives across multiple markets, driving customer acquisition and revenue growth through cross-channel campaigns, partnerships, and creative experimentation. I thrive on building scalable programs, onboarding creators, and forging long-term brand collaborations. My experience spans HelloFresh across Italy, Ireland, the UK, and Germany, as well as earlier roles in performance marketing and SEO that sharpen my ability to connect with audiences and optimize KPIs.…I'm a strategic, data-driven marketing professional with a passion for innovation and digital storytelling. I’ve led influencer marketing and growth initiatives across multiple markets, driving customer acquisition and revenue growth through cross-channel campaigns, partnerships, and creative experimentation. I thrive on building scalable programs, onboarding creators, and forging long-term brand collaborations. My experience spans HelloFresh across Italy, Ireland, the UK, and Germany, as well as earlier roles in performance marketing and SEO that sharpen my ability to connect with audiences and optimize KPIs.

Roberta Fichera

Brand Strategist, Growth Marketer, Marketing Strategist, +4





I'm a strategic, data-driven marketing professional with a passion for innovation and digital storytelling. I’ve led influencer marketing and growth initiatives across multiple markets, driving customer acquisition and revenue growth through cross-channel campaigns, partnerships, and creative experimentation. I thrive on building scalable programs, onboarding creators, and forging long-term brand collaborations. My experience spans HelloFresh across Italy, Ireland, the UK, and Germany, as well as earlier roles in performance marketing and SEO that sharpen my ability to connect with audiences and optimize KPIs.…I'm a strategic, data-driven marketing professional with a passion for innovation and digital storytelling. I’ve led influencer marketing and growth initiatives across multiple markets, driving customer acquisition and revenue growth through cross-channel campaigns, partnerships, and creative experimentation. I thrive on building scalable programs, onboarding creators, and forging long-term brand collaborations. My experience spans HelloFresh across Italy, Ireland, the UK, and Germany, as well as earlier roles in performance marketing and SEO that sharpen my ability to connect with audiences and optimize KPIs.

Available to hire

I’m a strategic, data-driven marketing professional with a passion for innovation and digital storytelling. I’ve led influencer marketing and growth initiatives across multiple markets, driving customer acquisition and revenue growth through cross-channel campaigns, partnerships, and creative experimentation.

I thrive on building scalable programs, onboarding creators, and forging long-term brand collaborations. My experience spans HelloFresh across Italy, Ireland, the UK, and Germany, as well as earlier roles in performance marketing and SEO that sharpen my ability to connect with audiences and optimize KPIs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

German

Beginner

Italian

Fluent

Work Experience

Paid Social & Influencer Marketing Lead at HelloFresh SE

January 1, 2024 - November 26, 2025

Led creative and data-driven multi-market, multi-brand initiatives in collaboration with platform partners to optimize KPIs through influencer content. Drove cross-market tests, streamlined onboarding of creators, and ensured high-impact campaign execution across Paid Social, CRM, and SEO; co-branded activations.

Senior Manager – Influencer Marketing at HelloFresh SE

December 31, 2023 - December 31, 2023

Promoted to Senior Manager and launched the Iris influencer channel; replicated proven playbooks and drove influencer-led customer acquisition in new and underserved markets.

Creator Program Lead at HelloFresh SE

December 31, 2022 - December 31, 2022

Designed and rolled out HelloFresh’s first inbound CPA Creator Program; enabling creators to apply directly on a CPA model across 10 markets. Oversaw tech setup, legal vetting, and process logistics in partnership with Upfluence; built influencer marketing as a core customer acquisition channel.

Channel Launch Lead at HelloFresh SE

December 31, 2021 - December 31, 2021

Channel launches (Italy & Green Chef UK): Built Italy’s influencer channel from scratch, defining go-to-market strategies across IG, TikTok, Twitch, YouTube, and blogs. Set up workflows, reporting, and agency operations. Simultaneously launched Green Chef UK with a premium, health-focused positioning.

Influencer Relationship Manager at AirHelp

December 31, 2020 - December 31, 2020

Managed SEO strategies, online marketing campaigns, and partnerships to enhance digital presence and drive user acquisition. Led SEO marketing management (on-page & off-page). Developed and executed influencer marketing strategies; built influencer marketing as a key customer acquisition channel. Managed international influencer campaigns and social media strategies. Launched and optimized a Referral Program. Led PR activities and served as AirHelp spokesperson for Italy.

Online Marketing Manager at Auto1

December 31, 2018 - December 31, 2018

Developed and executed online marketing campaigns across channels to improve digital presence and user acquisition; built influencer partnerships; Led SEO initiatives.

Online Marketing Manager at Auto1

January 1, 2015 - January 1, 2018

Led online marketing programs in Berlin, including influencer relations, SEO (on-page & off-page), and cross-channel campaigns. Built relationships with publishers and supported growth initiatives to raise digital presence.

Influencer Relations Manager at Auto1

January 1, 2018 - January 1, 2020

Managed influencer relationships, built creator pipelines, and led online marketing campaigns with a focus on SEO strategies to extend reach in the German market.

SEO & Online Marketing Manager at AirHelp

January 1, 2020 - January 1, 2021

Led on-page and off-page SEO, managed SEO marketing across channels, and built partnerships with publishers to enhance online visibility and drive user acquisition.

Senior Manager – Paid Social & Influencer Marketing at HelloFresh SE

January 1, 2021 - Present

Strategic and data-driven influencer marketing and partnerships leader responsible for growth across multiple markets. Led cross-market experiments, forged high-impact partnerships, and drove customer acquisition and revenue growth. Built and scaled influencer programs, launched new channels (Italy, Ireland) and established channel operations across Paid Social, CRM, SEO, and co-branded activations. Spearheaded initiatives such as the first inbound CPA Creator Program in 2022 and a 2023 channel expansion. Promoted to Senior Manager in 2023 and currently building a robust influencer marketing engine for sustainable, long-term brand growth.

Paid Social & Influencer Marketing Lead at HelloFresh

January 1, 2024 - Present

Lead creative and process-driven multi-market, multi-brand projects in collaboration with platform channels to optimize KPIs through influencer content. Streamlined operations, improved creator/campaign onboarding, and ensured effective campaign execution across Paid Social, CRM, SEO, and co-branded activations.

Market Expansion & Promotion at HelloFresh

January 1, 2023 - January 1, 2024

Promoted to Senior Manager and launched the Irish influencer channel, replacing proven playbooks and driving influencer-led acquisition in new and underpenetrated markets.

Inbound CPA Creator Program Lead at HelloFresh

January 1, 2022 - January 1, 2023

First Inbound CPA Creator Program: Designed and rolled out HelloFresh’s first inbound performance program, enabling creators to apply directly on a CPA model across 10 markets. Oversaw tech setup, legal vetting, and process logistics in partnership with Upfluence.

Channel Launches (Italy & Green Chef UK) at HelloFresh / Green Chef UK

January 1, 2021 - January 1, 2022

Built HelloFresh Italy’s influencer channel from scratch, defining go-to-market strategies across IG, TikTok, Twitch, YouTube, and blogs. Set up workflows, reporting, and agency operations. Simultaneously launched Green Chef UK with a premium, health-focused positioning.

Influencer Relationship Manager at AirHelp

January 1, 2018 - January 1, 2020

Managed influencer relationships; SEO strategies, online marketing campaigns, and partnerships to enhance digital presence and drive user acquisition. Led SEO marketing management (on-page & off-page). Developed and implemented online marketing strategies; built relationships with publishers and partners for content expansion. Conducted data analysis to refine marketing strategies and boost performance.

Lead SEO Marketing Manager (on-page & off-page) at AirHelp

January 1, 2018 - January 1, 2020

Led SEO marketing management (on-page & off-page), online marketing campaigns, and partnerships to enhance digital presence and drive user acquisition.

Channel Launches (Italy & Green Chef UK) at HelloFresh

January 1, 2021 - December 31, 2021

Built Hello Fresh Italy’s influencer channel from scratch, defining go-to-market strategies across IG, TikTok, Twitch, YouTube, and blogs. Set up workflows, reporting, and agency operations. Simultaneously launched Green Chef UK with a premium, health-focused positioning.

Senior Manager, Market Expansion & Promotion at HelloFresh

January 1, 2023 - December 31, 2023

Promoted to Senior Manager and launched the Irish influencer channel, replacing proven playbooks and driving influencer-led acquisition in new and underserved markets.