I’m a freelance digital designer with 10+ years of experience designing digital products, design systems and brand identities. I help startups, scale-ups and digital platforms turn complex problems into clear, scalable design solutions, bridging user needs, tech and business goals. My work spans across health, investment, education, sports and retail, with projects in Madrid and remote collaborations. I’m passionate about creating cohesive design systems, intuitive user interfaces and compelling brand identities that boost engagement and business outcomes.…

Raquel Sacristán

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5.0 (1 review)

I’m a freelance digital designer with 10+ years of experience designing digital products, design systems and brand identities. I help startups, scale-ups and digital platforms turn complex problems into clear, scalable design solutions, bridging user needs, tech and business goals. My work spans across health, investment, education, sports and retail, with projects in Madrid and remote collaborations. I’m passionate about creating cohesive design systems, intuitive user interfaces and compelling brand identities that boost engagement and business outcomes.…

Available to hire

I’m a freelance digital designer with 10+ years of experience designing digital products, design systems and brand identities. I help startups, scale-ups and digital platforms turn complex problems into clear, scalable design solutions, bridging user needs, tech and business goals.

My work spans across health, investment, education, sports and retail, with projects in Madrid and remote collaborations. I’m passionate about creating cohesive design systems, intuitive user interfaces and compelling brand identities that boost engagement and business outcomes.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Contractor Designer at The Dots (Madrid remote)
March 1, 2025 - Present
· Built AI as design infrastructure: set up a Claude workspace connected live to Figma via MCP, with versioned prompts and a handover suite, so non-designers could onboard and theme new white-label clients end to end without a designer. · Designed onboarding and sign-up flows across 10+ white-label apps (180 Studios, UN Women, Soho House), contributing to an 87% sign-up rate. · Designed the core surfaces behind the platform's 72% monthly active retention, iterating on user feedback and product metrics across native iOS and web.
Freelance Digital Designer at rsrdesign (Madrid remote)
August 1, 2021 - Present
· Selective product and digital design projects for startups, scale-ups and platforms across health, investment, education and retail, run alongside full-time roles when capacity allows.
Lead Product Designer at The Dots (Madrid remote)
January 1, 2021 - February 1, 2025
· Owned product design end-to-end across newsfeed, job board, profiles, events, forum and inbox for a B2C networking platform (1M+ members), from discovery and research through high-fidelity delivery. · Built and scaled the design system for white-label clients including Soho House and Dazed, achieving 59% monthly return and 63% member engagement respectively. · Led the Sketch-to-Figma migration, raising design-to-dev collaboration and team efficiency, and maintained component libraries across iOS and mobile/desktop web. · Product recognition: featured twice as Apple App of the Day and winner of two Lovie Awards.
Senior Product Designer at The Dots (London)
August 1, 2019 - December 31, 2020
· Shipped B2C product features across web and native mobile, balancing user needs, business goals and technical constraints. · Owned discovery-to-delivery on Core and Explore product streams, running hypothesis-driven experiments to validate features before build and reduce delivery risk.
Mid Product Designer at The Dots (London)
August 1, 2018 - August 1, 2019
· Retrofitted a design system into a live product: ran a full UI audit of the existing iOS and web interfaces, documented the patterns, and migrated everything into a single source of truth in Sketch, rolling it out incrementally without disrupting production. · Designed and tested product improvements contributing to a consistent, accessible experience across the platform.
UX/UI & Graphic Designer at Brintia SL
September 1, 2017 - September 1, 2018
· Led brand identity and first corporate website and organised the design team, supporting client acquisition through design-led proposals.
UX/UI Designer at Bravent 13 SL
October 1, 2015 - October 31, 2015
· Delivered High-Impact Solutions: Created user-centric design solutions for high-profile clients including Microsoft, LaLiga, and Repsol, contributing to their digital success. · Led AI Innovation: Played a key role in AI projects involving facial recognition, chatbots, and Augmented Reality with HoloLens, advancing the company’s technological capabilities. · Maintained Digital Platforms: Managed digital design, platform maintenance, and incident resolution, ensuring seamless operations and enhanced user experiences.

Education

University Degree in Audiovisual Communication at Universidad Complutense de Madrid
June 10, 2014
Master's Degree in Graphic Design, Web Design and Creative Advertising at Aula Creativa
January 11, 2030 - June 29, 2026
Degree in Audiovisual Communication at Universidad Complutense de Madrid
January 11, 2030 - June 29, 2026
Master’s Degree in Graphic Design, Web Design and Creative Advertising at Aula Creativa
January 11, 2030 - July 2, 2026
Degree in Audiovisual Communication at Universidad Complutense University
January 11, 2030 - July 2, 2026

Qualifications

Specialisation Programme in Usability and User Experience
January 11, 2030 - June 29, 2026
Specialisation Program in Usability and User Experience
January 11, 2030 - July 2, 2026

Industry Experience

Education, Software & Internet, Media & Entertainment, Other, Healthcare, Financial Services, Retail
    Graphic Design portfolio
    A collection of branding, visual identity and digital design projects created for startups, businesses and personal brands. The portfolio includes brand identities, marketing campaigns, social media, presentations, editorial design, illustration and digital assets, showcasing a versatile approach across both print and digital media.…
    Product Design portfolio
    A selection of product design case studies showcasing my work across UX/UI, design systems and scalable digital products. It includes projects from The Dots, white-label platforms, mobile and web applications, design system development and end-to-end product design, highlighting my approach to solving complex problems through thoughtful, user-centred experiences.…