I’m a freelance digital designer with 10+ years of experience designing digital products, design systems and brand identities. I help startups, scale-ups and digital platforms turn complex problems into clear, scalable design solutions, bridging user needs, tech and business goals. My work spans across health, investment, education, sports and retail, with projects in Madrid and remote collaborations. I’m passionate about creating cohesive design systems, intuitive user interfaces and compelling brand identities that boost engagement and business outcomes.…

Raquel Sacristán

5.0 (1 review)

I’m a freelance digital designer with 10+ years of experience designing digital products, design systems and brand identities. I help startups, scale-ups and digital platforms turn complex problems into clear, scalable design solutions, bridging user needs, tech and business goals. My work spans across health, investment, education, sports and retail, with projects in Madrid and remote collaborations. I’m passionate about creating cohesive design systems, intuitive user interfaces and compelling brand identities that boost engagement and business outcomes.…

Available to hire

I’m a freelance digital designer with 10+ years of experience designing digital products, design systems and brand identities. I help startups, scale-ups and digital platforms turn complex problems into clear, scalable design solutions, bridging user needs, tech and business goals.

My work spans across health, investment, education, sports and retail, with projects in Madrid and remote collaborations. I’m passionate about creating cohesive design systems, intuitive user interfaces and compelling brand identities that boost engagement and business outcomes.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Freelance Digital Designer at rsr design
April 1, 2018 - Present
Independent design practice working with agencies and clients across health, investment, education, sports and retail sectors. Services include brand identity, graphic design and web design for different channels.
Lead Product Designer at The Dots
January 1, 2021 - February 1, 2025
Spearheaded design enhancements across the platform, boosting member engagement to 72% through improved features on the newsfeed, job board, user profile, events, forum and inbox.
Senior Product Designer at Bravent SL
August 1, 2019 - December 1, 2020
Delivered high-impact design solutions for clients including Microsoft, LaLiga, and Repsol; led AI innovation projects involving facial recognition, chatbots, and AR with HoloLens; maintained digital platforms and incident resolution.
UX/UI Designer at Bravent SL
October 1, 2015 - April 1, 2018
Delivered high-impact solutions for high-profile clients; AI initiatives; maintained digital platforms.
UX/UI Designer at Brintia SL
September 1, 2017 - February 1, 2018
Launched Brand Identity: Led the brand identity strategy and launched Brintia's first corporate website, positioning the company effectively in the market. Drove business growth by organizing the design team and supporting client acquisition through compelling sales proposals.
Freelance Digital Designer at Self-employed / Freelance
April 1, 2018 - Present
Independent design practice working with agencies and clients across health, investment, education, sports and retail sectors. Services include brand identity, graphic design and web design for different channels.
Senior Product Designer at Sketch
August 1, 2019 - December 31, 2020
Delivered high-impact product design solutions and contributed to design system evolution. Played a key role in product iterations and collaboration across teams.
Contractor Designer at The Dots
March 1, 2025 - Present
Current contract design work as a contractor, continuing to contribute to product design and system improvements.

Education

University Degree in Audiovisual Communication at Universidad Complutense de Madrid
June 10, 2014
Master's Degree in Graphic Design, Web Design and Creative Advertising at Aula Creativa
January 11, 2030 - June 29, 2026
Degree in Audiovisual Communication at Universidad Complutense de Madrid
January 11, 2030 - June 29, 2026
Master’s Degree in Graphic Design, Web Design and Creative Advertising at Aula Creativa
January 11, 2030 - July 2, 2026
Degree in Audiovisual Communication at Universidad Complutense University
January 11, 2030 - July 2, 2026

Qualifications

Specialisation Programme in Usability and User Experience
January 11, 2030 - June 29, 2026
Specialisation Program in Usability and User Experience
January 11, 2030 - July 2, 2026

Industry Experience

Education, Software & Internet, Media & Entertainment, Other, Healthcare, Financial Services, Retail
    Graphic Design Portfolio
    A collection of branding, visual identity and digital design projects created for startups, businesses and personal brands. The portfolio includes brand identities, marketing campaigns, social media, presentations, editorial design, illustration and digital assets, showcasing a versatile approach across both print and digital media.…
    Product Design portfolio
    A selection of product design case studies showcasing my work across UX/UI, design systems and scalable digital products. It includes projects from The Dots, white-label platforms, mobile and web applications, design system development and end-to-end product design, highlighting my approach to solving complex problems through thoughtful, user-centred experiences.…