Available to hire
Toronto-based freelance Content Creator (Producer, Videographer, Editor & Marketing) with 14+ years of experience spanning production and post-production. I build structured workflows and deliver consistent, multi-platform content through concept/script, shooting, editing, finishing, and versioned deliveries.
I develop content strategies aligned with business goals, optimize performance using analytics, and manage stakeholder communication end-to-end. As founder of an independent production label, I ensure quality, timelines, budgeting, and smooth delivery across teams, vendors, and clients.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Content Creator (Producer, Videographer, Editor & Marketing) | Freelance at CA — Toronto (Freelance)
January 1, 2024 - December 31, 2026Developed content strategies aligned with business goals for clients across industries (fitness, lifestyle, and small businesses), producing promotional videos, Reels/short-form content, event coverage, and storytelling assets in collaboration with digital agency Brand Space®. Analysed performance metrics to refine formats/edits and improve reach and engagement. Managed full-cycle production from concept/script and planning to shooting and editing, including versioning and multi-platform deliveries (9:16, 1:1, 16:9), post-production, and final delivery. Founder of NoBadFilms.com, overseeing commercial projects for clients and partners with a focus on quality, deadlines, and stakeholder communication.
Content Creator (Producer, Videographer, Editor & Marketing) | Freelance CA
January 1, 2024 - January 1, 2026Developed content strategies aligned with business goals for clients across industries (fitness, lifestyle, and small businesses), producing promotional videos, Reels/short-form content, event coverage, and storytelling assets in collaboration with digital agency Brand Space®. Analyzed performance metrics and refined formats/edits to optimize reach and engagement across client channels.
Led full-cycle production (concept/script, planning, shooting, editing, versioning, and multi-platform deliveries in 9:16, 1:1, 16:9), including post-production and final delivery. Founder of NoBadFilms.com, an independent production label responsible for producing and delivering commercial projects, ensuring quality, deadlines, and stakeholder communication.
Post Producer at Innocean Worldwide CA
January 1, 2024 - January 1, 2024Managed end-to-end video projects through post-production and delivery pipelines across multiple platforms, ensuring alignment with creative brief, budget, and deadlines. Built and independently managed budgets up to CAD$120,000, as well as schedules/timelines, coordinating across teams and departments. Oversaw editors and post-production teams, optimising workflows and resource allocation. Partnered with Account Management and Creative leadership to define strategic solutions and deliver project goals. Implemented contingency plans to mitigate risk, and coordinated with vendors (video post, music, talent) including cost negotiation and vendor management. Took on additional responsibilities such as archiving, award submissions, vendor management, internal pitching, and in-house productions.
Content Creator (Producer, Videographer, Editor & Marketing) | Freelance at Self-Employed (dianasilvaprod.com)
January 1, 2024 - January 1, 2026Developed content strategies aligned with business goals for clients across industries (fitness, lifestyle, and small businesses), producing promotional videos, Reels/short-form content, event coverage, and storytelling assets in collaboration with Brand Space®. Analysed performance metrics and refined formats/edits to optimise reach and engagement across client channels. Managed full-cycle production (concept/script, planning, shooting, editing, versioning, and multi-platform deliveries including 9:16, 1:1, 16:9), post-production, and final delivery. Founder of NoBadFilms.com, delivering commercial projects while ensuring quality, deadlines, and proactive stakeholder communication.
Post Producer at Innocean Worldwide CA — Toronto
January 1, 2024 - December 31, 2024Managed end-to-end video projects through post-production and delivery pipelines across multiple platforms, ensuring alignment with creative briefs, budgets, and deadlines. Built and independently managed budgets up to CAD$120,000, as well as schedules/timelines, coordinating across teams and departments. Oversaw editors and post-production teams to optimize workflows and resource allocation. Partnered with Account Management and Creative leadership to define strategic solutions and deliver against project goals. Implemented contingency plans to mitigate risk and manage expectations. Coordinated with vendors, negotiating and managing costs for video post, music, and talent. Also handled archiving, award submissions, vendor management, internal pitching, and in-house productions.
Content Creator (Producer, Videographer, Editor & Marketing) | Freelance at CA — Toronto
January 1, 2024 - January 1, 2026Developed content strategies aligned with business goals for clients across industries (fitness, lifestyle, and small businesses), producing promotional videos, Reels/short-form content, event coverage, and storytelling assets for marketing and advertising in collaboration with Brand Space®. Analyzed performance metrics to refine formats and edits for improved reach and engagement. Managed full-cycle production from concept/script through planning, shooting, and editing short-form content, including versioning and multi-platform deliveries (9:16, 1:1, 16:9), post-production, and final delivery. Founded NoBadFilms.com, an independent production label responsible for producing and delivering commercial projects while ensuring quality, deadlines, and stakeholder communication.
Post Producer at Innocean Worldwide
January 1, 2024 - PresentManaged end-to-end video projects through post-production and delivery pipelines across multiple platforms, ensuring alignment with creative brief, budget, and deadlines. Built and independently managed budgets up to CAD$120,000 and schedules/timelines, coordinating across teams and departments. Oversaw editors and post-production teams, optimising workflows and resource allocation. Partnered with Account Management and Creative leadership to define strategic solutions and deliver against project goals; implemented contingency plans to mitigate risk and manage expectations. Coordinated with vendors, negotiating and managing costs for video post, music, and talent, and additionally handled archiving, award submissions, vendor management, internal pitching, and in-house productions.
Content Creator (Producer, Videographer, Editor & Marketing) at Freelance
January 1, 2024 - January 1, 2026Developed content strategies aligned with business goals for clients across industries (fitness, lifestyle, and small businesses), producing promotional videos, Reels/short-form content, event coverage, and storytelling assets for marketing and advertising with Brand Space®. Analysed performance metrics and refined formats/edits to optimise reach and engagement and support organic growth across client channels. Managed full-cycle production from concept/script and planning through shooting and editing, including versioning and multi-platform deliveries (9:16, 1:1, 16:9), post-production, and final delivery. Founder of NoBadFilms.com, producing and delivering commercial projects while ensuring quality, deadlines, and stakeholder communication.
Education
Master’s in Film & Television Production (Merit) at Royal Holloway, University of London
January 11, 2030 - July 21, 2026Multimedia Communication at Universidade Lusófona de Humanidades e Tecnologias
January 11, 2030 - July 21, 2026Master’s in Film & Television Production (Merit) at Royal Holloway, University of London
January 11, 2030 - July 21, 2026Multimedia Communication at Universidade Lusófona de Humanidades e Tecnologias
January 11, 2030 - July 21, 2026Master’s in Film & Television Production (Merit) at Royal Holloway, University of London
January 11, 2030 - July 21, 2026Multimedia Communication at Universidade Lusófona de Humanidades e Tecnologias
January 11, 2030 - July 21, 2026Master’s in Film & Television Production (Merit) at Royal Holloway, University of London
January 11, 2030 - July 21, 2026Multimedia Communication at Universidade Lusófona de Humanidades e Tecnologias
January 11, 2030 - July 21, 2026Qualifications
Industry Experience
Media & Entertainment, Government, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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