Available to hire
I’m a Visual Design leader with 15+ years delivering enterprise brand systems, executive presentations, and AI product storytelling for B2B technology organizations. I translate complex agentic AI concepts into visual narratives that drive executive alignment and product adoption.
I’ve built and led design teams, managed parallel workstreams across motion direction, editorial layout, presentation frameworks, and stakeholder creative leadership—partnering deeply with Microsoft and Intuit programs to ship high-impact, production-ready work at scale.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Creative Director at TRANSCENDS
January 1, 2026 - PresentLead enterprise visual design for an AI-first B2B marketing company, delivering brand creative, executive presentation decks, and product storytelling for Microsoft and Intuit partner programs. Visualize agentic AI capabilities and go-to-market narratives for enterprise decision-makers, building and maintaining visual design systems across 20+ partner accounts. Integrate Figma AI and generative tooling into production workflows; mentor designers and set quality bar across all enterprise visual output.
Branding and Identity Course Instructor at Yorkville University
January 1, 2025 - August 26, 2025Served as an instructor specializing in branding, identity design, and campaign conceptualization. Developed and delivered course materials aligned with industry standards, integrating interactive, hands-on projects and professional demos to engage students and nurture strategic brand storytelling and design skills. Collaborated on curriculum planning and cross-diploma initiatives to enhance the student learning experience.
Creative Director at E Inc. (EBlock, EDealer, Cars.ca)
January 1, 2025 - August 26, 2025Led brand, digital, and campaign strategy for EBlock and dealer-focused platforms, overseeing the creation and deployment of 200+ dealership websites aligning with brand guidelines and marketing goals. Directed design and content strategy for the launch of Cars.ca, increasing brand engagement by 30% and doubling social media audience within six months. Managed a multidisciplinary creative team producing digital, motion, social, and campaign content, and spearheaded an integrated rebrand modernizing EBlock's identity across various environments.
Creative Director at E. INC. (EBLOCK, EDEALER, CARS.CA)
January 1, 2022 - December 31, 2025Owned full visual design responsibility across consumer and B2B marketplace brands; built a 7-person design team from scratch with design systems and quality standards at production volume. Led Cars.ca national launch, directing visual identity, motion direction, and integrated campaign design; produced executive decks and sales enablement materials for enterprise stakeholder engagement.
Founder / Fractional Creative Director at THE CR8V CONSULTANCY
January 1, 2022 - December 31, 2025Senior visual design lead for growth-stage companies, producing executive presentations, RFP submissions, and enterprise marketing design across concurrent engagements. Designed C-suite-facing investor materials for Access Healthcare, translating complex AI and technology concepts into compelling, visually rigorous narratives.
Art Director at Vicimus
January 1, 2022 - August 26, 2025Developed and executed strategic audience-driven creative concepts alongside copywriters, transforming marketing strategies, audience insights, and brand positioning into impactful visual storytelling across digital, print, and experiential channels. Led design, UX strategy, and buildout of OEM-branded dealership websites tailored to various regional markets. Collaborated with marketing and product teams to optimize user experience and improve customer engagement and conversion rates.
Branding and Identity Course Instructor at YORKVILLE UNIVERSITY
January 1, 2020 - December 31, 2025Taught visual design, editorial layout, and brand identity to post-graduate students; developed curriculum grounded in enterprise and industry best practices.
Art Director at VICIMUS
January 1, 2019 - December 31, 2022Directed visual design and motion-informed creative across digital, print, and 40+ brand touchpoints; contributed to standardized design systems at network scale.
Creative Director/Co-Founder at Stinkweb
January 1, 2019 - August 26, 2025Executed high-impact design solutions applying UX/UI best practices to improve website design and user engagement. Leveraged analytics to refine marketing strategies and optimize campaign outcomes. Led and mentored a multidisciplinary creative team promoting brand consistency and quality. Successfully managed delivery of digital and marketing assets for 30–50 clients within tight 4-month timeframes on-time and on-brand.
Art Director at C&D Group
January 1, 2019 - August 26, 2025Designed engaging layouts for presentations, proposals, and marketing materials consistent with brand identity and campaign goals. Curated typography, graphics, video, and photography assets to enhance visual storytelling across digital and print campaigns. Led brand development for a multi-chain QSR including identity design, packaging, in-store environmental graphics, and promotional campaigns. Managed experiential design initiatives translating brand values into immersive physical office environments, improving client retention by 60%.
Co-Founder / Creative Director at STINKWEB
January 1, 2017 - December 31, 2019Co-founded a digital creative studio; executed brand identity, UI/UX, motion, and marketing visuals for 30 to 50 clients under compressed timelines.
Art Director at C&D GROUP
January 1, 2017 - December 31, 2019Led brand and visual design for multi-location clients; produced editorial layouts, presentation collateral, and print-production-ready assets with strong typographic hierarchy.
Visual Merchandising/Retail Designer at Lululemon Athletica
January 1, 2017 - August 26, 2025Led brand storytelling and social media initiatives boosting community engagement and store visibility. Executed national retail branding with third-party vendors, positioning the Toronto location as a key community hub. Managed visual merchandising for store fronts and retail spaces, ensuring alignment with brand aesthetics and seasonal narratives. Strategically increased men’s product visibility, driving male purchases to 37% of total clothing sales, a significant rise from previous figures.
Education
Post-Graduate Courses, Graphic Design and Interactive Media at Yorkville University
January 1, 2020 - January 1, 2025Bachelor's Degree, Double Major Art History and Computer Science - Business Minor at Carleton University
January 11, 2030 - August 26, 2025Post-Graduate Courses, Graphic Design and Interactive Media at Yorkville University (Toronto Film School)
January 11, 2030 - July 21, 2026Bachelor's Degree, Art History & Computer Science (Double Major), Business Minor at Carleton University
January 11, 2030 - July 21, 2026Qualifications
Industry Experience
Retail, Media & Entertainment, Education, Consumer Goods, Software & Internet, Healthcare, Professional Services
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