I’m a communications graduated from BINUS University with hands-on experience in media production, digital marketing, content creation, event management, and entrepreneurship. I enjoy building and sustaining partnerships, executing event and project management, and driving digital marketing initiatives. I’m skilled in administration, social media analysis and management, photo and video editing, and field production. I’m known for my passion, strong work ethic, ambitious mindset, and eagerness to learn and stay organized.

A Tenri Lutia Astri

I’m a communications graduated from BINUS University with hands-on experience in media production, digital marketing, content creation, event management, and entrepreneurship. I enjoy building and sustaining partnerships, executing event and project management, and driving digital marketing initiatives. I’m skilled in administration, social media analysis and management, photo and video editing, and field production. I’m known for my passion, strong work ethic, ambitious mindset, and eagerness to learn and stay organized.

Available to hire

I’m a communications graduated from BINUS University with hands-on experience in media production, digital marketing, content creation, event management, and entrepreneurship. I enjoy building and sustaining partnerships, executing event and project management, and driving digital marketing initiatives.

I’m skilled in administration, social media analysis and management, photo and video editing, and field production. I’m known for my passion, strong work ethic, ambitious mindset, and eagerness to learn and stay organized.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate

Language

Indonesian
Advanced
English
Advanced

Work Experience

Marketing Communications Intern at PT BERDIKARI
July 1, 2024 - December 1, 2024
Upgraded e-commerce presence by implementing ShopeeMall and TikTok Shop with seamless Tokopedia integration; managed Gerai Daging Berdikari e-commerce; designed and contributed content for the Gerai Daging Berdikari website; created and published engaging content for Bazaar, Instagram, and TikTok; edited assets with Adobe Premiere, Photoshop, and FilmoraGo; developed and executed targeted marketing strategies during bazaars; hosted live streams to boost engagement and sales.
Creative Freelancer at RANS ENTERTAINMENT
May 1, 2024 - July 1, 2024
Supported the host during live streams; managed end-to-end live stream operations across TikTok and Shopee; monitored audiovisual quality and platform features; analyzed viewer behavior and purchase patterns; conducted post-stream analyses to assess impact and optimize engagement.
Corporate Communications Intern at PT PETROKIMIA GRESIK
October 1, 2022 - March 1, 2023
Photographed/filmed events and edited content; managed Jakarta office social media planning with Meta Business; created video tutorials; tracked attendance for 40+ employees; generated reports to analyze patterns and communications efficiency.
Digital Marketing Intern at PEONY STYLE
July 1, 2022 - October 1, 2022
Developed and implemented strategies to strengthen brand presence on social media, increasing follower engagement by 32%; managed end-to-end content creation and hosted live streams for product launches and Q&A sessions.
Production Assistant Intern at MNC VISION PICTURES
January 1, 2022 - July 1, 2022
Oversaw production-related processes; created and managed documents for approvals; improved satisfaction by 84% through process enhancements; negotiated and secured approvals for applications/resources; assisted in planning and controlling talent-related financial activities during shoots.
Owner at RUBY.SO
June 1, 2020 - December 1, 2020
Monitored market trends and customer behavior; built strong relationships with audiences and achieved significant market gains; developed and scheduled content; grew follower base to 3000+; executed digital marketing tactics including advertising and influencer collaborations.
Volunteer and Project at SUNIB PRODUCTION
March 1, 2023 - June 1, 2023
Volunteer involvement and project coordination supporting production activities.
Wedding Organizer Assistant at Sejuta Makna
February 1, 2024 - April 1, 2024
Assisted wedding planning and coordination for clients; supported event production and logistics.

Education

Bachelor's Degree in Communication at BINUS UNIVERSITY
September 1, 2019 - April 1, 2024

Qualifications

Google Ads Creative Assessment
January 1, 2024 - June 20, 2026

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Other