Senior Product Designer with 8+ years of experience designing SaaS platforms and digital products for web and mobile. I specialize in leading end-to-end UX/UI processes—from research and wireframes to prototyping and production-ready design systems in Figma. I’m passionate about systems thinking, accessibility, and cross-functional collaboration. I build robust Figma libraries with design tokens, auto layout, and variables to streamline dev handoff and maintain visual consistency across teams. I create systems that grow with the product and experiences that resonate with users.

Ruben

Senior Product Designer with 8+ years of experience designing SaaS platforms and digital products for web and mobile. I specialize in leading end-to-end UX/UI processes—from research and wireframes to prototyping and production-ready design systems in Figma. I’m passionate about systems thinking, accessibility, and cross-functional collaboration. I build robust Figma libraries with design tokens, auto layout, and variables to streamline dev handoff and maintain visual consistency across teams. I create systems that grow with the product and experiences that resonate with users.

Available to hire

Senior Product Designer with 8+ years of experience designing SaaS platforms and digital products for web and mobile. I specialize in leading end-to-end UX/UI processes—from research and wireframes to prototyping and production-ready design systems in Figma.

I’m passionate about systems thinking, accessibility, and cross-functional collaboration. I build robust Figma libraries with design tokens, auto layout, and variables to streamline dev handoff and maintain visual consistency across teams.

I create systems that grow with the product and experiences that resonate with users.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Senior UX/UI Designer at Brand Art Club
January 1, 2021 - January 1, 2022
Integrated AI tools (ChatGPT, Claude, Cursor, Figma AI) into daily design workflows, accelerating research, copywriting, and prototyping. Led end-to-end design for CMS dashboards and client-facing management tools; automated multi-platform file delivery and collaborated with QA/engineering through full testing cycles for pixel-perfect implementation.
Senior UX/UI Designer at Brand Art Club
January 1, 2021 - January 1, 2022
Designed digital products for multiple brands across internal communications, web/mobile platforms, events, and social networks. Owned end-to-end UX/UI for brand and business line products across B2C platforms. Implemented Mixpanel-driven research to inform iterations and measure design impact. Built CRM dashboards that improved data visibility and management efficiency for multiple clients. Ran usability testing with Lookback and Ethnio, iterating on real user behavior.
Senior Designer at Grupo Mariscal
January 1, 2020 - January 1, 2021
Led content design for the organization’s internal magazine and digital communication campaigns. Defined wireflows and user journeys for the company’s web platform, improving navigation clarity. Created low and high fidelity wireframes that accelerated stakeholder alignment on design direction. Applied Design Thinking methodology across web marketing, microsite, and mailing projects.
Designer at Katana Agency
January 1, 2019 - January 1, 2020
Designed and implemented content for digital campaigns and commercial tools across multiple brands. Led responsive UX/UI as product design owner, creating component libraries in Adobe XD. Built web experiences in Framer, Webydo, and Webflow, bridging design and development. Managed SEO strategy and website mapping to optimize organic reach for client brands.
Designer at Aubi & Ramsa
January 1, 2018 - January 1, 2019
Built brand identity, brand books, and a responsive e-commerce platform with SEO optimization.
Designer at 3D Market
January 1, 2016 - January 1, 2017
Designed 360° digital media campaigns spanning web, social, outdoor, and Google Ads.
Designer at WMG
January 1, 2014 - January 1, 2016
Supported marketing campaigns with design, wireframes, user flows, and information architecture.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail