Ruben

Designed digital products for multiple brands across internal communications, web/mobile platforms, events, and social networks. Owned end-to-end UX/UI for brand and business line products across B2C platforms. Implemented Mixpanel-driven research to inform iterations and measure design impact. Built CRM dashboards that improved data visibility and management efficiency for multiple clients. Ran usability testing with Lookback and Ethnio, iterating on real user behavior.

Integrated AI tools (ChatGPT, Claude, Cursor, Figma AI) into daily design workflows, accelerating research, copywriting, and prototyping. Led end-to-end design for CMS dashboards and client-facing management tools; automated multi-platform file delivery and collaborated with QA/engineering through full testing cycles for pixel-perfect implementation.

Led content design for the organization’s internal magazine and digital communication campaigns. Defined wireflows and user journeys for the company’s web platform, improving navigation clarity. Created low and high fidelity wireframes that accelerated stakeholder alignment on design direction. Applied Design Thinking methodology across web marketing, microsite, and mailing projects.