THE Ultima Global Markets — Brand Identity & Guidelines

Created a new international brand from scratch for the premium arm of a major investment bank: naming lockup, logo, colour system, typography and a full set of brand guidelines.

The identity had to read as restrained and premium across print, digital and client-facing documents, while staying legible at the small sizes financial materials demand. I delivered the logo system, the brandbook, and the templates the in-house teams use to apply it — so the brand stays consistent without every piece coming back through design.

Role: Creative Director / Art Director — concept, identity system, brandbook, rollout.