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Hi, I’m Ruby Goyal, a strategic partner marketing professional with 8+ years of B2B IT marketing experience. I specialize in building cloud ecosystem partnerships, running co-marketing programs, and shaping AI-powered content strategies to drive demand and revenue. I’ve partnering with Microsoft, Adobe, and SAP to orchestrate integrated GTM campaigns, manage MDF-funded initiatives, and create asset libraries that accelerate joint opportunities. In my roles across Embee Software and partner ecosystems, I’ve led end-to-end programs, collaborated across global teams, and turned data into actionable insights that boost pipeline and brand visibility. I’m proficient with AI content tools and marketing platforms, and I enjoy designing scalable, cross-channel campaigns that combine thought leadership, demand generation, and measurable ROI.…Hi, I’m Ruby Goyal, a strategic partner marketing professional with 8+ years of B2B IT marketing experience. I specialize in building cloud ecosystem partnerships, running co-marketing programs, and shaping AI-powered content strategies to drive demand and revenue. I’ve partnering with Microsoft, Adobe, and SAP to orchestrate integrated GTM campaigns, manage MDF-funded initiatives, and create asset libraries that accelerate joint opportunities. In my roles across Embee Software and partner ecosystems, I’ve led end-to-end programs, collaborated across global teams, and turned data into actionable insights that boost pipeline and brand visibility. I’m proficient with AI content tools and marketing platforms, and I enjoy designing scalable, cross-channel campaigns that combine thought leadership, demand generation, and measurable ROI.

Ruby Goyal

Content Creator, Writer, Content Strategist, +4

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Hi, I’m Ruby Goyal, a strategic partner marketing professional with 8+ years of B2B IT marketing experience. I specialize in building cloud ecosystem partnerships, running co-marketing programs, and shaping AI-powered content strategies to drive demand and revenue. I’ve partnering with Microsoft, Adobe, and SAP to orchestrate integrated GTM campaigns, manage MDF-funded initiatives, and create asset libraries that accelerate joint opportunities. In my roles across Embee Software and partner ecosystems, I’ve led end-to-end programs, collaborated across global teams, and turned data into actionable insights that boost pipeline and brand visibility. I’m proficient with AI content tools and marketing platforms, and I enjoy designing scalable, cross-channel campaigns that combine thought leadership, demand generation, and measurable ROI.…Hi, I’m Ruby Goyal, a strategic partner marketing professional with 8+ years of B2B IT marketing experience. I specialize in building cloud ecosystem partnerships, running co-marketing programs, and shaping AI-powered content strategies to drive demand and revenue. I’ve partnering with Microsoft, Adobe, and SAP to orchestrate integrated GTM campaigns, manage MDF-funded initiatives, and create asset libraries that accelerate joint opportunities. In my roles across Embee Software and partner ecosystems, I’ve led end-to-end programs, collaborated across global teams, and turned data into actionable insights that boost pipeline and brand visibility. I’m proficient with AI content tools and marketing platforms, and I enjoy designing scalable, cross-channel campaigns that combine thought leadership, demand generation, and measurable ROI.

Available to hire

Hi, I’m Ruby Goyal, a strategic partner marketing professional with 8+ years of B2B IT marketing experience. I specialize in building cloud ecosystem partnerships, running co-marketing programs, and shaping AI-powered content strategies to drive demand and revenue. I’ve partnering with Microsoft, Adobe, and SAP to orchestrate integrated GTM campaigns, manage MDF-funded initiatives, and create asset libraries that accelerate joint opportunities.

In my roles across Embee Software and partner ecosystems, I’ve led end-to-end programs, collaborated across global teams, and turned data into actionable insights that boost pipeline and brand visibility. I’m proficient with AI content tools and marketing platforms, and I enjoy designing scalable, cross-channel campaigns that combine thought leadership, demand generation, and measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Marketing Manager | Partner Marketing Focus at Embee Software (Microsoft Gold Partner)

July 1, 2021 - November 7, 2025

Led strategic partner marketing initiatives with Microsoft, Adobe, and SAP; managed end-to-end co-marketing programs from campaign development to ROI reporting; executed MDF-funded campaigns; developed co-sell aligned assets; drove integrated digital campaigns promoting Microsoft cloud and security solutions; collaborated cross-functionally to drive pipeline and brand visibility; built GTM assets and thought leadership programs; measured ROI and MQL-to-SQL conversions; leveraged AI-powered content tools for scalable production; managed paid media for partner lead generation and remarketing.

Assistant Marketing Manager at Espire Infolabs

June 30, 2021 - June 30, 2021

Developed integrated marketing solutions through industry analysis; executed omnichannel campaigns (SEO, social, digital) to boost brand awareness and lead generation; collaborated with sales, product, delivery, and customer relations teams; managed multiple email campaigns and created collateral for client presentations and business development.

Senior Technical Writer | Content Strategy at ServerGuy

May 31, 2020 - May 31, 2020

Led technical content development, optimized content performance via web metrics and SEO, and designed integrated marketing content across blogs, social media, emails, and landing pages; collaborated with design, product marketing, and SEO teams; maintained strategic content calendar and identified new content opportunities.

Senior Content Writer | Team Leadership at Collegedunia

August 31, 2019 - August 31, 2019

Led a content team of 5 writers; collaborated with SEO to produce high-performance website content across Education, Health, and IT verticals; coordinated with Corporate Communications & Marketing to establish long-term content strategies for effective brand positioning.

Medical Content Writer at Zatak Softech

March 31, 2016 - March 31, 2016

Developed multimedia content formats for online consumption; created instructional and assessment content; maintained website content through periodic reviews and updates aligned with company requirements.