https://www.sugarfacestudio.com/ -- A down-to-earth creative with a passion for big ideas and good, impactful design that actually lands. With 9+ years’ experience across brand, commercial campaigns and content, I blend creative direction with practical thinking and have a keen eye for detail. Recently relocated to the sunny Gold Coast after nearly five years at Melbourne Racing Club, I’m ready for a fresh challenge and a new creative chapter. --- Brand & Design Manager | Melbourne Racing Club | 2021 – 2025 Founder & Designer | Sugarface Studio | 2018 – Present E-Commerce Brand Manager | Lights Lights Lights | 2019 – 2020 Graphic Designer & Event Coordinator | Direct Image | 2018 – 2019…

Ruby Ivers

PRO

https://www.sugarfacestudio.com/ -- A down-to-earth creative with a passion for big ideas and good, impactful design that actually lands. With 9+ years’ experience across brand, commercial campaigns and content, I blend creative direction with practical thinking and have a keen eye for detail. Recently relocated to the sunny Gold Coast after nearly five years at Melbourne Racing Club, I’m ready for a fresh challenge and a new creative chapter. --- Brand & Design Manager | Melbourne Racing Club | 2021 – 2025 Founder & Designer | Sugarface Studio | 2018 – Present E-Commerce Brand Manager | Lights Lights Lights | 2019 – 2020 Graphic Designer & Event Coordinator | Direct Image | 2018 – 2019…

Available to hire

https://www.sugarfacestudio.com/

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A down-to-earth creative with a passion for big ideas and good, impactful design that actually lands.

With 9+ years’ experience across brand, commercial campaigns and content, I blend creative direction with practical thinking and have a keen eye for detail.

Recently relocated to the sunny Gold Coast after nearly five years at Melbourne Racing Club, I’m ready for a fresh challenge and a new creative chapter.

Brand & Design Manager | Melbourne Racing Club | 2021 – 2025
Founder & Designer | Sugarface Studio | 2018 – Present
E-Commerce Brand Manager | Lights Lights Lights | 2019 – 2020
Graphic Designer & Event Coordinator | Direct Image | 2018 – 2019

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Language

English
Fluent

Work Experience

Brand & Design Manager at Melbourne Racing Club
January 1, 2021 - January 1, 2025
Led creative direction for the Caulfield Cup Carnival, producing campaign visuals that supported 52,000+ attendees (+5% YOY), +49% female attendance, +10% member participation and a +129% media reach uplift. Partnered with Marketing, Membership and Sponsorship teams to deliver campaigns driving 8% membership growth and 6% increase in member satisfaction YOY. Designed integrated campaigns across digital, print and event channels, aligning creative output with business objectives and audience insight. Supported digital campaign activity that achieved a 20% uplift in website clicks and 54% increase in impressions YOY across key event and membership pages. Delivered visual assets for loyalty and rewards initiatives returning $438K in member value. Oversaw brand evolution across three racecourses, including the 2022 rebrand modernising MRC’s identity across signage, apparel and digital. Lead and mentor a team of designers and freelancers, managing workloads, creative output and stakeholde
Founder & Designer at Sugarface Studio
January 1, 2018 - Present
Create bespoke brand identities for clients in varied industries including hospitality, construction, real estate and wellness. Design digital, print, packaging and social content, produce photography and manage Squarespace website updates. Manage projects end-to-end, including client communication, timelines, budgets and vendor relationships.
E-Commerce Brand Manager at Lights Lights Lights
January 1, 2019 - January 1, 2020
Managed the full consumer journey from website to product delivery. Led Shopify site overhaul, implemented SEO strategies and developed a content-driven blog. Designed visuals and executed social campaigns that boosted site traffic and conversions. Gained industry knowledge in architectural lighting and interior design.
Graphic Designer & Event Coordinator at Direct Image
January 1, 2018 - January 1, 2019
Designed original marketing content across print and digital, including brochures, posters and promotional assets. Coordinated on-site event logistics from technical setups to decor. Admin management using Excel, Word and Outlook.

Education

Bachelor of Communication Design at Billy Blue College of Design
January 11, 2030 - January 1, 2015
Adobe After Effects Short Course at University of Sydney
January 11, 2030 - January 1, 2024

Qualifications

Certificate III in Business Administration
January 11, 2030 - January 1, 2014
Adobe After Effects Short Course
January 11, 2030 - January 1, 2024
Certificate III in Business Administration
January 11, 2030 - January 1, 2014

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Travel & Hospitality
    uniE621 Clip Clop Club Membership Rebrand
    Clip Clop Club is Melbourne Racing Club’s kids’ membership (ages 0–11), designed to introduce young racegoers to the excitement of the sport alongside their families. After more than 10 years in market, the brand was ready for a refresh. The original identity offered little flexibility, with only one logo and no supporting guidelines and it no longer aligned with MRC’s modern rebrand in 2022. Through competitor research and audience analysis, we reimagined the brand to strike the right balance: playful and engaging for kids, yet cohesive within MRC’s broader identity. A clean black-and-white base palette with bold colour, lively typography and custom character heroes (developed in collaboration with an illustrator) brought it to life. I extended this style into complementary elements, patterns and type treatments, and paired them with considered layouts to give the brand both energy and longevity. This project is a personal favourite — the new identity has endless flexibility through multiple logos, dynamic patterns, and a spirit of creativity that’s genuinely fun to design with.…
    uniE621 Caulfield Cup Carnival
    The Caulfield Cup Carnival is one of Australia’s most iconic racing events, in 2025 I led the internal creative team, collaborating closely with external agency Akcelo to refine imagery, aesthetics and campaign direction. Across three huge days of racing, we produced a full suite of digital, print and on-course assets - spanning everything from OOH across Melbourne city and surrounds, to menus across several hospitality spaces. Bold typography, confident colour, and adaptable layouts allowed the campaign to scale seamlessly, with each day featuring a unique palette and the now-iconic teal blue representing the Carnival itself. Working closely with marketing and commercial teams, the campaign helped drive stronger engagement on course and online, attracting new audiences while still resonating with loyal racegoers. Seeing the creative come to life across the racecourse and watching people interact with it in real time, made this one of those projects that reminds you why you love what you do.…
    uniE621 MRC Foundation Blue Diamond Ball
    In 2022, Melbourne Racing Club’s charitable arm, the MRC Foundation, raised $270,000 for Koala Kids. Founded by Nick Mandie, Koala Kids supports children and families impacted by cancer—bringing moments of joy and a sense of normalcy during incredibly difficult times. The branding for this event remains one of my all-time favourites. With such a meaningful and sensitive cause, I was determined to portray it in the right light. I combined natural textures and illustrative nods to Australian flora representing Koala Kids, with a blue, modern script font echoing the evenings title. This all resulting in something truly special. The branding rolled out beautifully across all print and digital touchpoints, setting the tone for a successful and heartfelt fundraising event.…