I'm a confident and collaborative marketing professional with a First Class MSc in Digital Marketing. I’m driven to create and execute multi-channel digital campaigns that boost brand awareness, initiate sales and generate revenue. I excel in turning data into insights and delivering innovative campaigns across integrated digital touchpoints, staying ahead of current trends and leveraging influencer partnerships. I’ve enjoyed partnering with major brands and top online creators, and I pride myself on clear communication and relationship-building across all levels of management. In fast-paced environments, I deliver high-quality content and campaigns—on time and on budget—while continually refining the brand voice for Gen-Z audiences.

Ruby Johal

I'm a confident and collaborative marketing professional with a First Class MSc in Digital Marketing. I’m driven to create and execute multi-channel digital campaigns that boost brand awareness, initiate sales and generate revenue. I excel in turning data into insights and delivering innovative campaigns across integrated digital touchpoints, staying ahead of current trends and leveraging influencer partnerships. I’ve enjoyed partnering with major brands and top online creators, and I pride myself on clear communication and relationship-building across all levels of management. In fast-paced environments, I deliver high-quality content and campaigns—on time and on budget—while continually refining the brand voice for Gen-Z audiences.

Available to hire

I’m a confident and collaborative marketing professional with a First Class MSc in Digital Marketing. I’m driven to create and execute multi-channel digital campaigns that boost brand awareness, initiate sales and generate revenue. I excel in turning data into insights and delivering innovative campaigns across integrated digital touchpoints, staying ahead of current trends and leveraging influencer partnerships.

I’ve enjoyed partnering with major brands and top online creators, and I pride myself on clear communication and relationship-building across all levels of management. In fast-paced environments, I deliver high-quality content and campaigns—on time and on budget—while continually refining the brand voice for Gen-Z audiences.

See more

Language

English
Fluent

Work Experience

Social and Content Manager at Tortilla Mexican Grill PLC
April 1, 2024 - August 1, 2025
Led the social and content strategy for the company across the UK and supported expansion into the European market. Planned and created all channel-specific social media content across Instagram, TikTok and Facebook; directed paid media campaigns with an external agency; managed six-figure budgets; established content creator collaborations and influencer partnerships; led a social-first brand rebrand with high-impact events generating millions of impressions; produced marketing insight reports and set a Gen-Z tone of voice; produced in-house photo/video content; onboarded a team of 10 creators.
Digital Marketing Officer at British Universities and Colleges Sport (BUCS)
October 1, 2022 - April 1, 2024
Led development, creation, and publishing of digital content across social media, websites, apps and email; collaborated with partners (Amazon, BT Group, New Balance, Aldi, Technogym) to plan and deliver student-targeted campaigns; generated marketing insight reports via audits (Google Analytics) to optimise campaigns; created content/branding for 130+ events; designed high-quality email campaigns (open rate +5.6%); conducted A/B testing; grew social platforms via paid social; managed campaign budgets including paid ads and influencer spend.
Content Marketing Advisor at Booji Ltd
December 1, 2021 - February 1, 2022
Created a digital marketing launch strategy for a startup; content creation using Canva, Adobe Illustrator, and Adobe Express; collaborated with influencers to boost brand awareness and produce paid promotional content.
Sales Advisor at Lakeland Guildford
October 1, 2020 - June 1, 2021
Delivered exceptional customer service aligned with company values and planned innovative festive store layouts.
Sales Advisor at H&M Windsor
September 1, 2017 - April 1, 2018
Provided excellent customer service to a wide range of clientele.

Education

Master of Science in Digital Marketing (Distinction) at King’s College London
January 1, 2021 - January 1, 2022
Bachelor of Science in Marketing (First Class Honours) at University of Surrey
January 1, 2018 - January 1, 2021
Master of Science in Digital Marketing at King's College London
January 1, 2021 - January 1, 2022
Bachelor of Science in Marketing (First Class Honours) at University of Surrey
January 1, 2018 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services