Rucha Sanket Sawant

Provide paid media strategy and campaign management for clients across apparel, aesthetics, and healthcare. Manage Meta and Google ads including audience targeting, creative direction, optimisation, and performance analysis. Develop lead-generation and customer acquisition campaigns focused on improving lead quality and return on ad spend. Work directly with business owners to translate commercial goals into actionable growth strategies, continuously optimising budgets, targeting, creative, and conversion outcomes using data-driven insights.

Led digital marketing activities across domestic and international business verticals, planning and executing paid and organic campaigns with ideation, execution, and performance evaluation responsibilities. Developed digital infrastructure to integrate field operations with marketing activities and coordinated external agencies for delivery. Managed marketing activity across verticals while balancing brand requirements, stakeholder expectations, and regulatory guidelines, and supported customer acquisition and lead-generation initiatives through integrated audience-focused digital communications.

Managed B2B marketing campaigns using Adobe Marketo and LinkedIn Paid Ads to support lead generation and customer acquisition across international audiences, including UK-market activity. Planned, strategised, and visualised paid and organic campaigns across multiple digital channels while complying with GDPR requirements, focusing on consent and campaign compliance. Analysed performance using Looker Studio and translated insights into optimisation actions; supported social media activity for websites and events and coordinated digital content and campaign execution with stakeholders.