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I’m Rucha Sawant, a digital marketing professional with 6+ years of experience across B2B, e-commerce, start-ups, and pharmaceutical environments. I focus on performance marketing, lead generation, and integrated paid + organic campaigns, blending brand thinking with a data-driven approach to customer acquisition and growth. I’ve worked on everything from Meta and Google paid media to CRM/marketing automation and campaign analytics, including international audiences and UK-market activity. I enjoy turning business goals into actionable strategies—building audience insights, shaping creative direction, and continuously optimizing based on KPI and ROI analysis. With an MBA in Marketing and a PG Diploma in Digital Marketing, I bring both strategic planning and hands-on execution, while collaborating effectively with stakeholders and agencies to deliver results across multiple verticals.…I’m Rucha Sawant, a digital marketing professional with 6+ years of experience across B2B, e-commerce, start-ups, and pharmaceutical environments. I focus on performance marketing, lead generation, and integrated paid + organic campaigns, blending brand thinking with a data-driven approach to customer acquisition and growth. I’ve worked on everything from Meta and Google paid media to CRM/marketing automation and campaign analytics, including international audiences and UK-market activity. I enjoy turning business goals into actionable strategies—building audience insights, shaping creative direction, and continuously optimizing based on KPI and ROI analysis. With an MBA in Marketing and a PG Diploma in Digital Marketing, I bring both strategic planning and hands-on execution, while collaborating effectively with stakeholders and agencies to deliver results across multiple verticals.

Rucha Sanket Sawant

Digital Marketer, Performance Marketer, Marketing Strategist, +3

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I’m Rucha Sawant, a digital marketing professional with 6+ years of experience across B2B, e-commerce, start-ups, and pharmaceutical environments. I focus on performance marketing, lead generation, and integrated paid + organic campaigns, blending brand thinking with a data-driven approach to customer acquisition and growth. I’ve worked on everything from Meta and Google paid media to CRM/marketing automation and campaign analytics, including international audiences and UK-market activity. I enjoy turning business goals into actionable strategies—building audience insights, shaping creative direction, and continuously optimizing based on KPI and ROI analysis. With an MBA in Marketing and a PG Diploma in Digital Marketing, I bring both strategic planning and hands-on execution, while collaborating effectively with stakeholders and agencies to deliver results across multiple verticals.…I’m Rucha Sawant, a digital marketing professional with 6+ years of experience across B2B, e-commerce, start-ups, and pharmaceutical environments. I focus on performance marketing, lead generation, and integrated paid + organic campaigns, blending brand thinking with a data-driven approach to customer acquisition and growth. I’ve worked on everything from Meta and Google paid media to CRM/marketing automation and campaign analytics, including international audiences and UK-market activity. I enjoy turning business goals into actionable strategies—building audience insights, shaping creative direction, and continuously optimizing based on KPI and ROI analysis. With an MBA in Marketing and a PG Diploma in Digital Marketing, I bring both strategic planning and hands-on execution, while collaborating effectively with stakeholders and agencies to deliver results across multiple verticals.

Available to hire

I’m Rucha Sawant, a digital marketing professional with 6+ years of experience across B2B, e-commerce, start-ups, and pharmaceutical environments. I focus on performance marketing, lead generation, and integrated paid + organic campaigns, blending brand thinking with a data-driven approach to customer acquisition and growth. I’ve worked on everything from Meta and Google paid media to CRM/marketing automation and campaign analytics, including international audiences and UK-market activity.

I enjoy turning business goals into actionable strategies—building audience insights, shaping creative direction, and continuously optimizing based on KPI and ROI analysis. With an MBA in Marketing and a PG Diploma in Digital Marketing, I bring both strategic planning and hands-on execution, while collaborating effectively with stakeholders and agencies to deliver results across multiple verticals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

SEO

Intermediate

Language

Work Experience

Paid Media Specialist at WondeRucha (Self-Employed)

November 1, 2025 - Present

Provide paid media strategy and campaign management for clients across apparel, aesthetics, and healthcare. Manage Meta and Google ads including audience targeting, creative direction, optimisation, and performance analysis. Develop lead-generation and customer acquisition campaigns focused on improving lead quality and return on ad spend. Work directly with business owners to translate commercial goals into actionable growth strategies, continuously optimising budgets, targeting, creative, and conversion outcomes using data-driven insights.

Digital Marketing Manager at GUFIC BIOSCIENCES LTD.

November 1, 2023 - October 31, 2025

Led digital marketing activities across domestic and international business verticals, planning and executing paid and organic campaigns with ideation, execution, and performance evaluation responsibilities. Developed digital infrastructure to integrate field operations with marketing activities and coordinated external agencies for delivery. Managed marketing activity across verticals while balancing brand requirements, stakeholder expectations, and regulatory guidelines, and supported customer acquisition and lead-generation initiatives through integrated audience-focused digital communications.

Digital Marketer at Blenheim Chalcot India Pvt. Ltd.

November 1, 2022 - October 31, 2023

Managed B2B marketing campaigns using Adobe Marketo and LinkedIn Paid Ads to support lead generation and customer acquisition across international audiences, including UK-market activity. Planned, strategised, and visualised paid and organic campaigns across multiple digital channels while complying with GDPR requirements, focusing on consent and campaign compliance. Analysed performance using Looker Studio and translated insights into optimisation actions; supported social media activity for websites and events and coordinated digital content and campaign execution with stakeholders.

Social Media & Marketing Executive at The Face Shop India

December 1, 2021 - October 31, 2022

Managed social media and marketing activities across digital channels, translating brand requirements, target audience insights, and guidelines into customer-facing campaigns. Supported brand campaign management, website activity, email marketing, and social media marketing. Collaborated with videographers, designers, agencies, and vendors to deliver integrated campaigns and content, handling end-to-end content development for web and social channels and using campaign/audience data to improve performance.

Social Media & Marketing Manager at Ellybean Designs, India

November 1, 2020 - November 1, 2021

Managed website, email, and social media marketing with ownership of campaign planning, content strategy, and execution. Developed and executed campaigns grounded in brand sentiment, customer needs, target audience behavior, and brand guidelines. Partnered with creative teams, agencies, and vendors to deliver digital content and marketing campaigns. Oversaw end-to-end content creation for website and social channels and analyzed performance data to guide ongoing optimization.

Social Media & Marketing Manager at Ellybean Designs (India)

November 1, 2020 - November 30, 2021

Managed website, email, and social media marketing activities, including campaign planning, content strategy, and execution. Developed and executed campaigns based on brand sentiment, customer requirements, audience needs, and brand guidelines. Worked with creative teams, agencies, and vendors to deliver digital marketing content and analysed performance data to inform continuous improvements.

Marketing Executive at Fabbag.com (Vellvette Lifestyle Private Limited)

April 1, 2017 - September 30, 2017

Managed Facebook, Instagram, and Pinterest activities and supported day-to-day digital marketing campaigns. Planned and executed marketing campaigns across social media and digital channels, managed influencer onboarding and partnerships, and supported strategic alliances including website listings and brand partnerships. Created blogs, newsletters, product copy, and press-kit content to support PR outreach and product shoots.