Available to hire
I’m Ruchi Bohra, a marketing professional who specializes in building strong brand identities and delivering integrated campaigns across APAC markets. I love translating wellness, beauty, and hospitality experiences into compelling stories that drive awareness, engagement, and bookings.
Throughout my experience with Dhun Wellness, COA & Co, PIXI Beauty, and Ripple Effect, I’ve led campaigns, built partnerships, and shaped product marketing strategies that resonate with Gen Z and premium customers. I’m currently pursuing an MSc in Marketing Management & Digital Media at ESSEC Singapore to deepen my digital and data-driven skills.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Bengali
Advanced
German
Beginner
French
Beginner
Work Experience
Brand Strategy Assistant at COA & Co
June 1, 2025 - PresentLed development of two new protein chocolate flavours (Matcha and Coconut) via market trend analysis, competitor benchmarking, and consumer taste tests, resulting in successful product launches. Orchestrated social media strategy for COA’s TikTok and Instagram, driving 150% higher impressions. Managed setup, logistics, and brand representation at 35+ gym/wellness events in Singapore, boosting topline across products. Represented COA & Co. and secured 1st place at the 2025 Foodtech World Cup Global Semi-Finals in Singapore, backed by FoodHack, Nestlé R&D, and Givaudan.
Marketing Assistant at PIXI BEAUTY
April 1, 2025 - October 16, 2025Supported regional brand expansion strategy for Pixi Beauty in SAPMENA by developing in-depth market and competitor insights. Curated a data-driven influencer marketing strategy by evaluating 30+ creators across platforms. Contributed to PR events in Bangkok, Kuala Lumpur and Dubai with personalized activations.
Marketing Intern at VALENTINO Beauty
November 30, 2024 - October 16, 2025Assisted rollout of digital content in the SAPMENA region for Valentino fragrances, achieving a 15% uplift in engagement across regional social platforms. Conducted market research to support refined positioning of key fragrance launches.
Marketing Manager at Ripple Effect
August 31, 2024 - October 16, 2025Developed an upscale Italian fine dining restaurant’s brand elements by integrating market research and Italian cultural insights for an authentic identity. Executed a PR campaign for PC Totuka around an exclusive event featuring businesswomen wearing PC Totuka jewellery, increasing exhibition visitors by 60% year over year. Revamped the agency’s website with a refined brand identity, improving visuals, messaging, and UX, yielding a 40% rise in client inquiries.
Creative Head at Ripple Effect
August 31, 2024 - October 16, 2025Directed creative strategy for all clients, approving 100% of visual and content outputs across digital and print. Mentored over 6 interns/junior designers, leveraging Krea AI, Canva, and Mid Journey, boosting design quality and cutting turnaround time by 30%.
Senior Marketing Manager at Dhun Wellness (luxury wellness centre), Mumbai
November 1, 2025 - PresentLed an integrated brand campaign #Spacation, translating wellness services into aspirational travel-inspired experiences; drove 93K+ digital impressions and 40% increase in bookings during peak holiday period. Built strategic partnerships with premium fitness clubs and restaurants for January recovery and weight-loss initiatives; conceptualised community-led activations including expert talks with industry icons, wellness workshops and a multi-brand wellness festival, strengthening brand equity.
Brand Strategy Assistant at COA & Co (chocolate start-up), Singapore
June 1, 2025 - October 31, 2025Led development of two new protein chocolate flavours (Matcha and Coconut) via market trend analysis, benchmarking and taste tests; orchestrated social media marketing strategy for TikTok and Instagram, driving higher impressions; managed setup, logistics and representation of product portfolio at 35+ gym and wellness events to boost topline.
Marketing Assistant Intern at PIXI BEAUTY, Singapore
January 1, 2025 - April 30, 2025Supported regional brand expansion in SAPMENA by providing market and competitor insights; curated data-driven influencer strategy evaluating 130+ creators; contributed to PR events in Bangkok, Kuala Lumpur & Dubai with personalised activations.
Marketing Manager at Ripple Effect (marketing agency), India
June 1, 2023 - August 31, 2024Developed brand elements for an upscale Italian fine dining restaurant by integrating market research and Italian cultural insights; led PR campaign for PC Totuka featuring businesswomen; oversaw website refresh to improve UX and significantly grow client inquiries.
Senior Marketing Manager at Dhun Wellness (luxury wellness centre)
November 1, 2025 - PresentLed an integrated brand campaign #Spacation, translating wellness services into aspirational travel-inspired experiences; drove 93K+ digital impressions and increased bookings by 40% during the peak holiday period. Developed strategic partnerships with premium fitness clubs & restaurants to launch January recovery and weight-loss initiatives, leveraging exclusive member vouchers to accelerate brand awareness and understand consumer preferences. Conceptualized and executed community-led marketing activations, including expert talks with icons such as Blossom Kochhar, wellness workshops & a multi-brand wellness festival, generating 210 leads & strengthening brand equity.
Brand Strategy Assistant at COA & Co (chocolate start-up)
June 1, 2025 - October 1, 2025Led the development of two new protein chocolate flavours - Matcha and Coconut, by conducting market trend analysis, competitor benchmarking, & consumer taste tests, resulting in smooth launches. Orchestrated & executed the social media marketing strategy for COA’s TikTok and Instagram accounts, leading to 150% greater impressions. Commandeered the setup, logistics, & brand representation of product portfolio at over 35+ gym and wellness events across Singapore, directly accentuating the topline across all product offerings.
Marketing Assistant Intern at PIXI BEAUTY
January 1, 2025 - April 1, 2025Assisted with the regional brand expansion strategy for Pixi Beauty in the SAPMENA region by developing in-depth market & competitor insight reports. Curated a data-driven influencer marketing strategy by evaluating 130+ creators across platforms. Contributed to PR events in Bangkok, Kuala Lumpur & Dubai, enhancing engagement with personalised activations like custom calligraphed blush boxes.
Marketing Manager at Ripple Effect (marketing agency)
June 1, 2023 - August 1, 2024Developed an upscale Italian fine dining restaurant’s brand elements by integrating market research & Italian cultural insights for an authentic identity. Executed a PR campaign for PC Totuka around an exclusive event featuring businesswomen wearing PC Totuka jewellery, achieving a 60% increase in exhibition visitors compared to the previous year. Revamped the agency’s website with a refined brand identity, enhancing communication & UX, resulting in 40% growth in client inquiries.
Education
MSc in Marketing Management & Digital Media at ESSEC Business School, Singapore
September 1, 2024 - April 1, 2025Bachelor's in Management Studies (Specialisation in Marketing) at St. Xavier’s College, Kolkata
September 1, 2020 - June 1, 2023MSc in Marketing Management & Digital Media at ESSEC Business School, Singapore
September 1, 2024 - April 30, 2025Bachelor’s in Management Studies (Specialisation in Marketing) at St. Xavier’s College, Kolkata, India
September 1, 2020 - June 30, 2023MSc in Marketing Management & Digital Media at ESSEC Business School, Singapore
September 1, 2024 - April 1, 2025Bachelor’s in Management Studies (Specialisation in Marketing) at St. Xavier’s College, Kolkata, India
September 1, 2020 - June 1, 2023Qualifications
Content Writing by TTT Academy (79%)
January 11, 2030 - October 16, 2025Introduction to Chat GPT & Implementation of AI in business by Data Camp
January 11, 2030 - October 16, 2025Fundamentals of Digital Marketing by Google
January 11, 2030 - October 16, 2025Google Ads
January 11, 2030 - October 16, 2025Inside LVMH (ongoing)
January 11, 2030 - October 16, 2025Content Writing Certification
January 11, 2030 - March 31, 2026Introduction to Chat GPT & Implementation
January 11, 2030 - March 31, 2026AI in Business - L’Oréal Brandstorm'25 (Data Camp)
January 11, 2030 - March 31, 2026Fundamentals of Digital Marketing - Google
January 11, 2030 - March 31, 2026Google Ads
January 11, 2030 - March 31, 2026Inside LVMH
January 11, 2030 - March 31, 2026Content Writing – TTT Academy (79%)
January 11, 2030 - April 12, 2026Introduction to Chat GPT & Implementation
January 11, 2030 - April 12, 2026L’Oréal Brandstorm’25 AI in business by Data Camp
January 11, 2030 - April 12, 2026Fundamentals of Digital Marketing
January 11, 2030 - April 12, 2026Google Ads
January 11, 2030 - April 12, 2026Inside LVMH (ongoing)
January 11, 2030 - April 12, 2026Industry Experience
Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet, Healthcare, Education, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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