I’m a Lead Product Designer with 10+ years of experience building enterprise and consumer products from 0→1 across SaaS, fintech, healthcare, and commerce. I translate complex, data-heavy workflows into intuitive user experiences and measure success through clear product metrics—while building design systems that scale across product lines and white-label deployments. I’ve led multi-disciplinary teams (product, engineering, data, and compliance), owned end-to-end UX strategy and design, and consistently improved key outcomes such as engagement, login support efficiency, and accessibility compliance (WCAG 2.1 AA). I also embed AI-assisted workflows into the team process to reduce delivery timelines without sacrificing craft.…

Ruchir Prajapati

I’m a Lead Product Designer with 10+ years of experience building enterprise and consumer products from 0→1 across SaaS, fintech, healthcare, and commerce. I translate complex, data-heavy workflows into intuitive user experiences and measure success through clear product metrics—while building design systems that scale across product lines and white-label deployments. I’ve led multi-disciplinary teams (product, engineering, data, and compliance), owned end-to-end UX strategy and design, and consistently improved key outcomes such as engagement, login support efficiency, and accessibility compliance (WCAG 2.1 AA). I also embed AI-assisted workflows into the team process to reduce delivery timelines without sacrificing craft.…

Available to hire

I’m a Lead Product Designer with 10+ years of experience building enterprise and consumer products from 0→1 across SaaS, fintech, healthcare, and commerce. I translate complex, data-heavy workflows into intuitive user experiences and measure success through clear product metrics—while building design systems that scale across product lines and white-label deployments.

I’ve led multi-disciplinary teams (product, engineering, data, and compliance), owned end-to-end UX strategy and design, and consistently improved key outcomes such as engagement, login support efficiency, and accessibility compliance (WCAG 2.1 AA). I also embed AI-assisted workflows into the team process to reduce delivery timelines without sacrificing craft.

See more

Language

English
Fluent
Hindi
Fluent
Gujarati
Fluent

Work Experience

Product Designer
January 1, 2020 - February 1, 2021
Worked on fintech and digital products including a contactless appointment booking platform and a scheduling SaaS experience (web app and staff dashboard).
Product Designer
July 1, 2019 - December 1, 2020
Built UX/UI for multiple scheduling and card/wallet experiences across web and mobile, including a scheduling SaaS web app and an enterprise multi-currency prepaid card + wallet/loyalty platform; delivered UI design with visual QA support.
Lead UX Designer / Lead Product Designer at Apexon
April 2, 2018 - May 1, 2026
Owned end-to-end UX strategy and product design for an enterprise-scale SaaS platform and its white-label client solution ecosystem (iOS, Android, web, and 20+ deployments). Drove adoption of the platform’s pricing tool by 2.8× through progressive disclosure of dense financial screens. Reduced login-related support tickets by 35% by rebuilding authentication and account recovery with contextual, action-oriented error states, and consolidated multiple discovery/filter views into a unified map-list-filter with persistent filters. Architected a Figma design system (semantic tokens, component library, variants, Dev Mode handoff docs) across 3 product lines and 6 squads, reducing UI inconsistencies ~40% and improving onboarding speed. Led UX across 6 cross-functional squads and mentored 4–5 designers and UI developers; ensured design critiques, briefs, and roadmap shaping. Embedded AI-assisted workflows to reduce delivery timelines by 30% and contributed to pre-sales UX storytelling th
Lead UX Designer at Apexon
April 1, 2018 - May 1, 2026
Led UX strategy and product design for an enterprise-scale Pharmacy Benefit Management (PBM) ecosystem used across consumer apps, web platforms, and white-label client solutions. Managed multiple squads and mentored a small design team, driving quality through critiques and delivery oversight. Architected and scaled a Figma design system (tokens, components, variants, Dev Mode handoff docs) adopted across product lines to reduce UI inconsistency and improve onboarding. Embedded AI-assisted workflows into research and delivery to reduce timelines, and contributed to pre-sales UX strategy supporting acquisition of long-term enterprise contracts.
Sr. Visual Designer at IndiaNic Infotech
December 1, 2013 - February 1, 2018
Delivered 20+ mobile projects across fintech, health, and commerce. Created high-fidelity mockups and interactive prototypes to align stakeholders early and compress iteration cycles before development. Owned visual QA from requirements through production validation, ensuring design intent translated accurately across diverse technology stacks.

Education

Bachelor of Computer Applications (BCA) at ISBM University
January 1, 2020 - January 1, 2023
Diploma in Multimedia at Arena Multimedia
January 1, 2005 - January 1, 2007
Bachelor of Computer Applications (BCA) at ISBM University
January 1, 2020 - January 1, 2023
Diploma in Multimedia Design at Arena Multimedia
January 1, 2005 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Software & Internet, Other
    Mobile App UX/UI Design
    I design intuitive, scalable mobile experiences that balance user needs with business goals. With 12+ years of Product Design experience across Healthcare, SaaS, Fintech, Food and Delivery, Travel and Hospitality, E-commerce, and Enterprise products, I help businesses turn complex ideas, workflows, and user problems into clear, engaging mobile experiences. From early product thinking and user flows to wireframes, prototypes, high-fidelity UI, and design systems, I work across the full product design process. creating experiences that are not only easy to use, but also support adoption, retention, efficiency, and business growth. What I can help you with • Mobile UX strategy and product thinking • User flows and information architecture • UX research and usability insights • Wireframes and interaction design • High-fidelity UI design • Interactive prototypes • iOS and Android app experiences • Responsive design where mobile connects with web • Design systems, components, and design tokens • Accessibility and WCAG considerations • Complex workflows and data-heavy experiences • Developer-ready Figma files and specifications • Design QA and collaboration with engineering teams • UX audits and improvement recommendations • Existing app redesign and modernization • 0→1 mobile product design My approach Business Goals → User Needs → Product Strategy → UX → UI → Measurable Outcomes This helps create mobile products that are easier for users to understand and easier for businesses to grow and maintain. Ideal for Founders, startups, product teams, and established businesses looking to: • Turn an idea into a mobile product • Improve an existing app experience • Increase user adoption and engagement • Simplify complex user journeys • Modernize outdated interfaces • Improve conversion and retention • Create scalable design systems • Prepare designs for development • Bring clarity to complex products Whether you're starting from an idea, improving an existing product, or scaling a mature platform, I can help transform complexity into a clear, usable, and business-focused mobile experience.…
    Healthcare - Mobile and Web Application Design

    https://www.twine.net/signin

    Designed a unified digital hospital experience that simplifies complex healthcare journeys for patients, visitors, and employees. The goal was to create an intuitive experience at the surface while seamlessly coordinating the complex systems, services, and workflows operating behind the scenes.

    Rather than making users navigate the hospital’s organisational structure, the experience is task-oriented and context-aware, prioritising the user’s next most likely action whether that’s checking in, finding a department, managing billing, understanding policies, or getting assistance from AI.

    The result is a single digital front door that makes navigating the hospital feel simple, connected, and purposeful.