See What Your Love of Grilling has Done

I wrote this email as part of a campaign introducing Asmoke as a new wood pellet brand and promoting a pre-purchase opportunity offered by Asmoke on IndieGoGo.

The email focuses on thanking customers for their support in reaching the campaign’s $100,000 goal in 3.5 hours. On the landing page, the content begins with a brief overview of how to operate the grill, followed by a colorful video, then crucial features and benefits, and ending with grilling ideas to begin one’s cooking experience.

The campaign’s funding goal was met within the first few hours, raising a million dollars roughly in a month.