Tuen In for #GivingTuesday
rudypdx
Published
Non-profit organizations usually encourage their supporters to donate to their programs or organizations during #GivingTuesday, which occurs after the Thanksgiving weekend. In 2023, Children In Harmony (CIH) launched an email campaign for this day to increase their Instagram followers by 500.
The campaign consisted of three emails. The first email introducing the campaign was sent a day before #GivingTuesday. The second email was sent that Tuesday and the final email was a follow-up email thanking participants for their support.
The campaign was successful, with an average open rate of 36.63%. CIH gained approximately 539 new followers on Instagram, and the campaign also raised nearly $500 coincidentally during the campaign.
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