Rue Al-Tiay
I'm a Senior B2B Marketing Manager with 8+ years of experience driving growth across SaaS, fintech, and global markets.
About
I’m a Senior B2B Marketing Manager with 8+ years of experience driving growth across SaaS, fintech, and global markets. I design and scale multi-channel inbound strategies that align paid media, SEO, CRM, and content to generate qualified CEO prospects and accelerate revenue.
I lead cross-functional teams and build scalable marketing systems that optimize funnels, strengthen positioning, and improve ROI visibility and customer retention across global markets.
- 6 years' experience
- Joined October 2025
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
Work experience· 5 roles
Delivered go-to-market strategies and B2B campaigns for clients across EdTech, FinTech, Health Care and more; achieved 10x engagement and scalable content plans; led paid strategy across Meta, Google, and TikTok; owned CRM and lifecycle automation in Klaviyo; produced creative campaigns aligned to product launches and releases.
Built multi-channel B2B inbound strategies across LinkedIn, paid media, email, and personal brand amplification, generating a consistent CEO prospect pipeline; designed and optimized conversion funnels, improving lead-to-opportunity rates, reducing CAC, and increasing retention. Developed marketing systems (ActiveCampaign, Sales Navigator, Google Ads, GA4) to track ROI across the funnel.
Scaled traffic from 2.6K to 72K monthly users via SEO, SEM, and content optimization with no additional spend; launched 3 brands and increased lead generation by 40% through funnel refinement; built and managed a cross-functional team of 5 across design, social, and web; contributed to ARR growth from $3M to $5M in 12 months.
Education
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