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I'm a Senior B2B Marketing Manager with 8+ years of experience driving growth across SaaS, fintech, and global markets. I design and scale multi-channel inbound strategies that align paid media, SEO, CRM, and content to generate qualified CEO prospects and accelerate revenue. I lead cross-functional teams and build scalable marketing systems that optimize funnels, strengthen positioning, and improve ROI visibility and customer retention across global markets.…I'm a Senior B2B Marketing Manager with 8+ years of experience driving growth across SaaS, fintech, and global markets. I design and scale multi-channel inbound strategies that align paid media, SEO, CRM, and content to generate qualified CEO prospects and accelerate revenue. I lead cross-functional teams and build scalable marketing systems that optimize funnels, strengthen positioning, and improve ROI visibility and customer retention across global markets.

Rue Al-Tiay

Growth Marketer, Brand Strategist, Marketing Strategist, +2

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I'm a Senior B2B Marketing Manager with 8+ years of experience driving growth across SaaS, fintech, and global markets. I design and scale multi-channel inbound strategies that align paid media, SEO, CRM, and content to generate qualified CEO prospects and accelerate revenue. I lead cross-functional teams and build scalable marketing systems that optimize funnels, strengthen positioning, and improve ROI visibility and customer retention across global markets.…I'm a Senior B2B Marketing Manager with 8+ years of experience driving growth across SaaS, fintech, and global markets. I design and scale multi-channel inbound strategies that align paid media, SEO, CRM, and content to generate qualified CEO prospects and accelerate revenue. I lead cross-functional teams and build scalable marketing systems that optimize funnels, strengthen positioning, and improve ROI visibility and customer retention across global markets.

Available to hire

I’m a Senior B2B Marketing Manager with 8+ years of experience driving growth across SaaS, fintech, and global markets. I design and scale multi-channel inbound strategies that align paid media, SEO, CRM, and content to generate qualified CEO prospects and accelerate revenue.

I lead cross-functional teams and build scalable marketing systems that optimize funnels, strengthen positioning, and improve ROI visibility and customer retention across global markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Growth Marketing Manager (Freelance) at Lighthouse Group

January 1, 2025 - Present

Built multi-channel B2B inbound strategies across LinkedIn, paid media, email, and personal brand amplification, generating a consistent CEO prospect pipeline; designed and optimized conversion funnels, improving lead-to-opportunity rates, reducing CAC, and increasing retention. Developed marketing systems (ActiveCampaign, Sales Navigator, Google Ads, GA4) to track ROI across the funnel.

Senior Marketing Manager at Steela

December 31, 2024 - October 20, 2025

Scaled traffic from 2.6K to 72K monthly users via SEO, SEM, and content optimization with no additional spend; launched 3 brands and increased lead generation by 40% through funnel refinement; built and managed a cross-functional team of 5 across design, social, and web; contributed to ARR growth from $3M to $5M in 12 months.

Senior Marketing Manager at Swift

December 31, 2023 - October 20, 2025

Directed growth for 16 product lines with a $15M AUD budget, reducing CPL by 50% and CPC to one-third of industry benchmarks; scaled LinkedIn followers from 110K to 170K+, generating 300–500 qualified leads fortnightly; delivered persona-driven campaigns to build brand visibility and EVP positioning across global markets.

Freelance Marketing Roles at Various Clients

December 31, 2025 - October 20, 2025

Delivered go-to-market strategies and B2B campaigns for clients across EdTech, FinTech, Health Care and more; achieved 10x engagement and scalable content plans; led paid strategy across Meta, Google, and TikTok; owned CRM and lifecycle automation in Klaviyo; produced creative campaigns aligned to product launches and releases.

Medical Copywriter at Woolley Pau Gyro

December 31, 2019 - October 20, 2025

Translated clinical research into engaging, compliant content for public and healthcare professional campaigns; produced multi-format health care campaigns across diverse audiences.