R

RuiningZhang

Available to hire

I specialize in lifestyle and body care brands, particularly in fragrance and sensory-driven storytelling.

About

I specialize in lifestyle and body care brands, particularly in fragrance and sensory-driven storytelling. My expertise lies in crafting commercial copy that connects emotional and embodied experiences with brand communication. I have a strong background in social media, long-form content writing, and collaboration with design and marketing teams.

  • 5 years' experience
  • Joined February 2026

Skills· 1

Languages

  • ChineseFluent
  • EnglishIntermediate

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Education

More experts in Shanghai, China

Work experience

Marketing Intern · Xiamen, International Expo CenterApr 2025 – Jun 2025 · 3 mos

Researched and collated customer info. Produced social media content.

Brand Copywriter · Shanghai, Anns RosaryJan 2022 – Present · 4 yrs 11 mos

Collaborated on product launches and participated in brand theme development. Planned seasonal campaigns and wrote copy for brand social media content. Created copy for e-commerce product pages and collaborated with designers/marketing team to ensure consistent messaging.

E-media Editor · Xiamen, Meizhijian Internet CompanySep 2020 – Feb 2021 · 6 mos

Managed lifestyle WeChat account with 400,000+ subscribers; wrote daily posts (social info and original articles on lifestyle & culture). Executed commercial collaborations with FMCG brands (Nayuki’s Tea, Heytea) and local stores.

Education

Master · Shanxi Datong University2022 – 2025
Bachelor · Yangzhou University2015 – 2019

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