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I specialize in lifestyle and body care brands, particularly in fragrance and sensory-driven storytelling. My expertise lies in crafting commercial copy that connects emotional and embodied experiences with brand communication. I have a strong background in social media, long-form content writing, and collaboration with design and marketing teams.…

RuiningZhang

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I specialize in lifestyle and body care brands, particularly in fragrance and sensory-driven storytelling. My expertise lies in crafting commercial copy that connects emotional and embodied experiences with brand communication. I have a strong background in social media, long-form content writing, and collaboration with design and marketing teams.…

Available to hire

I specialize in lifestyle and body care brands, particularly in fragrance and sensory-driven storytelling. My expertise lies in crafting commercial copy that connects emotional and embodied experiences with brand communication. I have a strong background in social media, long-form content writing, and collaboration with design and marketing teams.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Chinese

Fluent

English

Intermediate

Work Experience

Marketing Intern at Xiamen, International Expo Center

April 1, 2025 - June 1, 2025

Researched and collated customer info. Produced social media content.

Brand Copywriter at Shanghai, Anns Rosary

January 1, 2022 - Present

Collaborated on product launches and participated in brand theme development. Planned seasonal campaigns and wrote copy for brand social media content. Created copy for e-commerce product pages and collaborated with designers/marketing team to ensure consistent messaging.

E-media Editor at Xiamen, Meizhijian Internet Company

September 1, 2020 - February 1, 2021

Managed lifestyle WeChat account with 400,000+ subscribers; wrote daily posts (social info and original articles on lifestyle & culture). Executed commercial collaborations with FMCG brands (Nayuki’s Tea, Heytea) and local stores.