Rui Silva

Full UX/UI audit of the existing website identifying issues in clarity, information hierarchy, and conversion; strategic redesign proposition (V2) focused on immediate value proposition communication and CTA-driven experience; wireframes and mockups (low/mid fidelity) for homepage and inner pages; prioritized, actionable recommendations tailored to an early-stage startup with a controlled budget; visual and strategic alignment with B2B industrial positioning and sustainability.

Developed visual content and social media strategies to increase a digital presence; edited videos for Instagram and TikTok to boost audience growth; analyzed metrics and optimized digital strategies, resulting in a notable follower increase and broad post reach; applied UX writing and visuals to storytelling to improve audience engagement; created a cohesive visual identity and optimized the user experience; redesigned content based on responsive design concepts aligned with the project's visual identity.

Developed visual content and social media strategies to increase digital presence; edited videos for Instagram and TikTok; analyzed metrics and optimized digital strategies, resulting in a 10,000-follower increase and reach over 700,000 users. Applied UX writing and visuals to storytelling to improve audience engagement.