Rumchawun Keeratipitayaporn
I am a senior communications professional with over a decade of experience in marketing consultancy, client development, and people management.
About
I am a senior communications professional with over a decade of experience in marketing consultancy, client development, and people management. I’ve built and scaled integrated communications and business development programs across APAC, leading multicultural teams and shaping strategic direction for diverse clients in FMCG, tech, and healthcare. I’m passionate about aligning messaging with business goals, driving growth, and delivering measurable impact through collaborative leadership and data-driven decision making.
My approach combines strategic storytelling, rigorous project execution, and a focus on scalable processes. I enjoy building strong market positions for brands, optimizing operations, and mentoring teams to achieve sustainable results while staying adaptable in fast-paced, evolving markets such as gaming, blockchain, and digital media.
- 10 years' experience
- Joined December 2025
Skills· 2
Industry experience
- Gaming
- Media & Entertainment
- Software & Internet
- Professional Services
- Financial Services
Work experience· 6 roles
Lead business development, partnerships, and proposals to unlock new opportunities and expand the client portfolio across FMCG, healthcare, and technology sectors. Develop and execute strategic communications plans, from key messaging to media relations and crisis management, ensuring integrated service delivery. Guide multicultural teams and external partners to achieve results while upholding company systems and processes. Shape client strategy to ensure strong market positioning and year-over-year growth.
Oversee marketing for a play-to-earn crypto gaming ecosystem, driving mass appeal and market presence. Manage business development, investor relations, and pitch presentations to secure funding and strategic partnerships. Lead user acquisition campaigns and content management strategies across platforms, achieving meaningful growth in user base and engagement.
Drove B2B tech PR and communications efforts for global brands across Southeast Asia, proactively identifying opportunities for service expansion. Managed budgets and delivered quarterly reports on targets, contributing to fiscal responsibility and strategic direction. Supervised and mentored a team of account executives, fostering client servicing skills and leading talent recruitment and retention efforts.
Education
Certifications and awards
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