SEO Specialist and Digital Marketing Coordinator with 3+ years of experience driving organic growth through technical SEO audits, on-page optimization, and data-driven content strategies. Skilled in improving crawlability, indexation, site health, and Core Web Vitals while aligning content to search intent. Hands-on with international clients across WordPress, Shopify, and Wix, delivering end-to-end SEO execution from keyword research and SERP analysis to implementation and performance reporting using GA4, Google Search Console, and SEMrush.

Rusha Patel

SEO Specialist and Digital Marketing Coordinator with 3+ years of experience driving organic growth through technical SEO audits, on-page optimization, and data-driven content strategies. Skilled in improving crawlability, indexation, site health, and Core Web Vitals while aligning content to search intent. Hands-on with international clients across WordPress, Shopify, and Wix, delivering end-to-end SEO execution from keyword research and SERP analysis to implementation and performance reporting using GA4, Google Search Console, and SEMrush.

Available to hire

SEO Specialist and Digital Marketing Coordinator with 3+ years of experience driving organic growth through technical SEO audits, on-page optimization, and data-driven content strategies. Skilled in improving crawlability, indexation, site health, and Core Web Vitals while aligning content to search intent.

Hands-on with international clients across WordPress, Shopify, and Wix, delivering end-to-end SEO execution from keyword research and SERP analysis to implementation and performance reporting using GA4, Google Search Console, and SEMrush.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Work Experience

Sales Associate | Retail Sales & Customer Engagement at Eclipse Store
June 1, 2024 - June 30, 2024
Advised customers on product selection by assessing needs and preferences, handling customer complaints/returns/exchanges, and collaborating on in-store visual merchandising to improve conversions and customer experience.
Customer Service Associate | Retail Operations at Walmart
June 1, 2024 - Present
Managed high-volume customer interactions and transactions (150–250 per shift), supporting loyalty programs and upsell conversions. Assisted and guided customers through self-service kiosks and digital tools to reduce average wait times. Ensured accurate POS transactions and issue resolution while maintaining operational compliance and improving customer satisfaction metrics through strong communication and problem-solving.
SEO Specialist | Search Engine Optimization Executive | Digital Marketing at Searchminds Pty Ltd
May 1, 2021 - November 1, 2023
Executed keyword research, search intent analysis, and competitive research (500+ target keywords). Conducted technical SEO audits covering crawlability, indexation, site architecture, Core Web Vitals, broken links, and duplicate content; resolved 100+ issues to improve site health and page performance. Optimized on-page SEO on 50+ pages (metadata, headers, schema markup, internal linking, URL structure, keyword placement) and supported backend implementation with WordPress updates. Increased organic traffic by 8,000+ monthly visits through publishing 40+ SEO-focused blogs, landing pages, and FAQs targeting long-tail keywords and featured snippets. Built link-building strategies to acquire 150+ backlinks/citations and supported concurrent SEO projects with ongoing adaptation to algorithm updates and AI-driven search trends.

Education

Post Graduate Diploma – Social Media Marketing at Conestoga College
January 1, 2024 - January 1, 2025
Post Graduate Diploma – Interactive Media Management at Conestoga College
January 1, 2024 - December 31, 2024
Bachelor of Engineering – Computer Engineering at Gujarat Technological University
January 1, 2020 - July 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Other