I’m Rusiru D Pallawala, a senior creative design leader based in Moratuwa, Sri Lanka, with 18 years of experience blending creative direction with ICT and technology operations. I lead cross-functional work across branding, digital design, UI, content, and marketing communications—guiding teams to produce consistent, business-focused visual outcomes. I enjoy turning strategy into scalable creative systems, including AI-assisted creative workflows for ideation, visual exploration, and content development—while keeping a strong human creative direction. Having delivered solutions for 200+ clients across multi-client environments, I focus on clear stakeholder collaboration, on-time delivery, and modern digital experiences that strengthen brand identity across every touchpoint.…

Rusiru D Pallawala

I’m Rusiru D Pallawala, a senior creative design leader based in Moratuwa, Sri Lanka, with 18 years of experience blending creative direction with ICT and technology operations. I lead cross-functional work across branding, digital design, UI, content, and marketing communications—guiding teams to produce consistent, business-focused visual outcomes. I enjoy turning strategy into scalable creative systems, including AI-assisted creative workflows for ideation, visual exploration, and content development—while keeping a strong human creative direction. Having delivered solutions for 200+ clients across multi-client environments, I focus on clear stakeholder collaboration, on-time delivery, and modern digital experiences that strengthen brand identity across every touchpoint.…

Available to hire

I’m Rusiru D Pallawala, a senior creative design leader based in Moratuwa, Sri Lanka, with 18 years of experience blending creative direction with ICT and technology operations. I lead cross-functional work across branding, digital design, UI, content, and marketing communications—guiding teams to produce consistent, business-focused visual outcomes.

I enjoy turning strategy into scalable creative systems, including AI-assisted creative workflows for ideation, visual exploration, and content development—while keeping a strong human creative direction. Having delivered solutions for 200+ clients across multi-client environments, I focus on clear stakeholder collaboration, on-time delivery, and modern digital experiences that strengthen brand identity across every touchpoint.

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Language

English
Advanced
Sinhala, Sinhalese
Fluent

Work Experience

Senior Creative Designer / Lead at MBT Technologies (previously Coverage Exports Sri Lanka)
April 1, 2025 - Present
Lead creative direction across marketing and UI initiatives, shaping visual output around business and brand objectives. Manage internal and external branding to ensure a consistent visual identity across communication touchpoints. Drive social media channel and content development, guiding concepts through creative execution. Apply AI-assisted creative workflows to accelerate ideation, visual exploration, and content development while maintaining a human creative direction. Provide client-facing leadership and coordinate multidisciplinary requirements to deliver solutions across complex multi-client environments.
Senior Creative Designer / Lead at MBT Technologies (previously Coverage Exs Sri Lanka)
April 1, 2025 - Present
Led creative direction across marketing and UI initiatives, shaping visual outputs aligned to business and brand objectives. Managed internal and external branding to ensure a consistent visual identity across touchpoints. Led social media channels and content development, guiding concepts and creative execution. Applied AI-assisted creative workflows to accelerate ideation, visual exploration, and content development while maintaining strong human-led creative direction.
IT Executive cum Creative Lead at VOIGUEBPO, AU, Colombo
April 1, 2024 - June 30, 2024
Combined IT operations with creative leadership during contract engagement focused on strengthening brand identity. Managed ICT and creative requirements across day-to-day operations while supporting brand and visual communication.
IT Executive cum Creative Lead at Voigue BPO, Colombo
April 1, 2024 - June 30, 2024
Combined IT operations with creative leadership during a contract engagement focused on strengthening brand identity. Managed IT and creative requirements across day-to-day operations while supporting brand and visual communications.
Design Manager – ICT at SASCREATIVENZ | Pannipitiya
October 1, 2022 - March 31, 2024
Led design delivery and ICT responsibilities across a diverse portfolio of 200+ clients. Oversaw the design process from requirements through delivery, balancing visual quality, client needs, and technical considerations. Maintained ICT infrastructure and technical operations while integrating creative and technology expertise.
Design Manager – ICT at ASCREATIVE N Z | Pannipiti
October 1, 2022 - March 31, 2024
Led design delivery and ICT responsibilities across a large portfolio serving 200+ clients. Oversaw the design process end-to-end from requirements to delivery, balancing visual quality, client needs, and technical considerations. Maintained ICT infrastructure and technical operations while integrating creative and technology expertise.
IT & Advertising Manager at British Way English Academy, Nittambuwa
December 1, 2018 - July 31, 2022
Managed IT infrastructure and technology operations supporting reliable day-to-day business activities. Collaborated with external advertising partners to develop and execute campaigns supporting brand awareness and engagement. Combined technology management with creative strategy to strengthen internal systems and public-facing communication.
IT Executive / Senior Creative Designer at Full Circle Events, Malabe
February 1, 2018 - December 31, 2018
Managed technology infrastructure, security, digital tools, and operational efficiency. Supported creative strategy and design requirements while maintaining the technology foundation required for smooth creative operations.
Project Officer cum Design Instructor at MJFC Charitable Foundation, Dilmahta (Moratuwa)
November 1, 2015 - March 31, 2018
Managed project implementation, timelines, resources, and outcomes across foundation initiatives. Delivered practical design instruction and supported participants in building creative capabilities.
Project Officer cum Design Instructor at MJF Charitable Foundation, DilmahtE, Moratuwa
November 1, 2015 - March 31, 2018
Managed project implementation across timelines, resources, and outcomes for foundation initiatives. Delivered practical design instruction and supported participants in building creative capabilities.
IT Officer at Amaya Lake, Dambulla
August 1, 2015 - August 1, 2015
Managed IT resources and infrastructure, including network administration and hardware/software support, along with troubleshooting. Supported cybersecurity and reliable technology operations for staff and guest-facing environments.
ICT Lecturer at Infotech International Asia Campus, Kandy / Nugegoda
April 1, 2008 - November 30, 2014
Delivered computing and technology education with practical application and up-to-date industry knowledge. Developed curriculum and learning materials, assessed performance, and maintained an engaging learning environment.
ICT Lecturer at Infortec International Asia Campus, Kandy / Nugegoda
April 1, 2008 - November 30, 2014
Delivered computing and technology education with emphasis on practical applications and current industry knowledge. Developed curriculum and learning materials, assessed performance, and maintained an engaging learning environment.

Education

EDEXCEL HND in Multimeedia at AMDT
November 16, 2024 - November 16, 2024
Higher Diploma in ICT at Infortec International Asia Campus
January 1, 2009 - January 1, 2009
ED EXCEL HND – Multimedia Design & Technology at Infortec International Asia Campus
January 1, 2014 - January 1, 2014
Higher Diploma in ICT at Infortec International Asia Campus
January 1, 2009 - January 1, 2014
EDExcellence (HND) - Multimedia Design & Technology at Infortec International Asia Campus
January 1, 2014 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Consumer Goods, Education, Government, Media & Entertainment, Healthcare, Telecommunications, Travel & Hospitality, Professional Services, Other, Non-Profit Organization
    Ceylon Meraki - Brand design
    I had the privilege of crafting a logo and brand identity for Ceylon Meraki, a vibrant new event and entertainment company rooted in creativity and cultural richness. This brand, dedicated to hosting dynamic fashion events and elevating the entertainment industry, required a visual identity that captures its unique Sri Lankan essence and bold vision. I am thrilled to design the logo and brand identity for this fresh and dynamic event & entertainment company. From dazzling fashion events to unforgettable experiences, Ceylon Meraki is here to redefine entertainment. branding logo…