Available to hire
I’m Ruslan, a Product Designer with 11+ years of experience creating B2B and B2C products across Enterprise SaaS, IoT, AI Integrated Apps, Cybersecurity & Fraud Prevention, Fin Tech, Productivity, Health Tech, Ed Tech, Social Media Platforms, e-Commerce and more.
I’ve collaborated with both startups and enterprise SaaS platforms handling trillions of transactions annually, delivering solutions and enhancing user experiences for over 100 companies, including McDonald’s, Uber, Twitter, Twilio, Estée Lauder, Amazon, Etsy, Nike, Microsoft, Samsung, Wayfair, Airbnb, DoorDash, and more.
Skills
Experience Level
Language
English
Fluent
Ukrainian
Fluent
Work Experience
Senior Product Designer at Wonder Devs
December 1, 2024 - December 1, 2025Led end-to-end product design and launch of a Health Tech mobile app, driving growth to 340K+ users, 8K DAU, and a 4.7 App Store rating. Introduced an AI-powered Nutrition Assistant and a Weekly Report feature, increasing user retention by 27%. Redesigned and A/B tested the subscription flow, boosting annual plan adoption from 24% to 39% and significantly increasing recurring revenue. Conducted 60+ discovery interviews with product managers from leading SaaS companies, informing a pivot of an early-stage AI SaaS platform into a plugin, which grew DAU by 34%. Designed and launched a crypto-to-base game, reaching 28K+ total users and 1.4K DAU with zero paid marketing, and improved retention by 18% through a daily rewards system.
Senior Product Designer at Sift
November 1, 2021 - November 1, 2024Designed enterprise SaaS tools for fraud analytics and risk teams at Sift, a fraud prevention platform securing trillions of transactions for companies including McDonald’s, Uber, Twitter, Airbnb, DoorDash, TikTok and Wayfair; led end-to-end design from customer interviews to prototypes and usability testing. Introduced user network visualizations with 19% adoption in the first 6 months, helping analysts uncover fraudulent networks up to 60% faster. Updated automation setup workflows and improved analyst search and filtering, making rule configuration on average 45% faster and increasing query precision by 34% while reducing false positives in usability studies. Led migration of collaboration tools, cutting annual license costs by $100,000 and reducing average design-to-engineering handoff time by 3x. Built a design system in Storybook with Chromatic, contributed to the Sift Console 2.0 redesign, reducing duplicate components by 40%, adding automated visual regression checks, improvi
Founding Product Designer at Turbota
March 1, 2022 - May 1, 2022Founded Turbota, a non-profit iOS app that went from idea to fully functioning MVP in 5 weeks, connecting volunteers with people in need during the full-scale invasion of Ukraine in 2022. Enabled more than 6,000 requests for help to be fulfilled through a complete volunteer coordination flow from request creation to matching. Reached over 32,000 users and maintained a 4.8 App Store rating.
Senior Product Designer at Follow Agency
April 1, 2018 - October 1, 2021Designed web and mobile products for clients across Broadband, SaaS, Solar-tech, Food-tech and Non-Profit sectors, delivering scalable UX flows and responsive UI systems for early-stage startups and growing digital platforms. Improved design collaboration and delivery speed by helping the team adopt modern design tools and workflows across distributed projects. Delivered end-to-end design solutions for CRM dashboards, e-commerce sites and service platforms while collaborating remotely with international development and stakeholder teams.
Senior Product Designer at Empat
January 1, 2021 - September 1, 2021Led product design for a power bank rental mobile app, scaling to 210,000+ downloads, 120,000 active users and 6,500+ charging stations; expanded from UAE launch to 80+ cities across Europe and Ukraine. Redesigned rental pricing flows and payment experience, increasing average transaction value by 35% and improving checkout conversion by 17% through clearer pricing tiers and Apple Pay / Google Pay support. Designed and built a social learning platform for an EdTech company behind a Guinness World Record-setting entrepreneurial conference, owning UX architecture, UI systems, content structure and end-to-end product logic in close collaboration with engineers and stakeholders.
Senior Product Designer at SMP
September 1, 2019 - November 1, 2020Designed the world’s first AI-driven olfactory factory experience by combining scent personalization, machine learning and connected hardware ahead of mainstream AI adoption. Built full end-to-end UX for mobile control of fragrance blending, automation and real-time scent delivery, defining interaction patterns for a novel hardware category. Shaped product positioning and experience by conducting user and market research and directing visual style in collaboration with industrial designers to align physical, digital and brand touchpoints.
Product Designer at Upwork
December 1, 2015 - September 1, 2019Designed mobile apps, SaaS tools, e-commerce platforms and responsive websites for clients across the US, UK, Germany, Canada, UAE, Australia, Ukraine and New Zealand, delivering user-centered solutions across diverse industries and business models. Shipped production-ready designs independently and with remote teams under tight timelines, building long-term client relationships through consistent quality, adaptability and strategic input.
UI/UX Designer at Sense Production
July 1, 2016 - December 1, 2016Gained early experience designing for scale and performance, delivering measurable business impact through conversion-focused design decisions. Designed for Ukraine’s largest e-commerce platforms and marketplaces, creating wireframes, prototypes and UI for data-heavy, conversion-optimized user flows.
Education
Bachelor’s Degree of Technology in Computer Science (Software Development and Graphic Design) at KROK University
January 11, 2030 - February 16, 2026Qualifications
Industry Experience
Software & Internet, Healthcare, Education, Non-Profit Organization, Professional Services, Government
Skills
Experience Level
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