Content Strategist at Find My Creator s – Portugal

Developed conversion-focused UGC content ideas by researching TikTok and Instagram trends, including viral hooks, formats, and audio selection for the US market. Oversaw content quality and optimization to align creator output with brand goals and performance benchmarks. Drove 5M+ views in one month across TikTok and Instagram and delivered weekly performance updates to clients.

Marketing Executive at Fuze Finance – United Arab Emirates

Directed social media strategy and content planning, achieving +32.8% LinkedIn impressions, +66.5% reactions, +12% followers, +1.3% page views, and on Instagram +23.1% profile visits and +44% reach. Led video/post/digital asset briefs to strengthen brand positioning. Coordinated event strategy and execution with PR agencies, and supported PR communications by producing press materials and leadership talking points for industry forums.

Affiliate Manager at Daraz (Alibaba International Digital Commerce) – Pakistan

Designed and launched performance-driven affiliate campaigns, increasing orders by 13% and traffic by 20%. Managed 70+ affiliate partners and improved conversions by 7% through targeted UGC and performance optimization. Built scalable influencer/affiliate campaigns with 1M+ organic views, improved earned media and engagement, partnered with agencies to expand the network, contributed to 12% MoM order uplift, and built reporting dashboards while collaborating with product teams to automate campaign processes.

Project Lead – Category Campaigns (Electronics) at Daraz (Alibaba International Digital Commerce) – Pakistan

Led electronics category campaign planning and execution, delivering a 12% YoY uplift in conversion and 27% MoM GMV growth. Coordinated GTM launches for Samsung Fold/Flip and iPhone 15, achieving 100% sell-out within 24 hours. Revamped “Electronics Week” with key brands to improve marketing efficiency and ROI, using dashboards to monitor KPIs and refine strategy in real time.

Led category-specific campaign planning and execution, delivering 12% year-over-year uplift in conversion and 27% month-over-month GMV growth. Coordinated GTM launches for Samsung Fold/Flip and iPhone 15, achieving 100% sell-out within 24 hours. Revamped “Electronics Week” with key brands to improve marketing efficiency and ROI. Used dashboards to monitor KPIs and refine campaign strategy in real time.

Managed execution of high-impact campaigns (11.11, Tier A/B/C), increasing GMV by 50% and order count by 41%. Collaborated with product and engineering teams to build an automated campaign management tool, reducing manual effort by 15%. Introduced A/B testing and customer segmentation, increasing returning user rate by 35%. Analyzed performance data and implemented optimizations, boosting conversion by 1.8%.

Project Manager – Campaigns (CCO Office) at Daraz (Alibaba International Digital Commerce) – Pakistan

Managed execution of high-impact campaigns (11.11, Tier A/B/C), increasing GMV by 50% and order count by 41%. Collaborated with product and engineering teams to build an automated campaign management tool, reducing manual hours by 15%. Conducted A/B testing and segmentation tactics to raise returning user rate by 35%, analyzed performance data, and implemented optimizations that boosted conversion by 1.8%.

Executed high-volume campaigns (11.11, 12.12) generating $38M+ in GMV and record order growth. Coordinated with marketing and commercial category teams to ensure well-integrated campaign rollouts. Supported launch of a new product channel with 60K+ SKUs, improving conversion to 2%.

Project Associate – Campaigns (CCO Office) at Daraz (Alibaba International Digital Commerce) – Pakistan

Delivered execution of high-volume campaigns (11.11, 12.12) achieving $38M+ in GMV and record order growth. Liaised with marketing and commercial category teams to ensure well-integrated campaign rollouts. Supported the launch of a new product channel with 60K+ SKUs, improving conversion to 2%.

Assisted in managing Mega, Tier A/B/C campaigns with an assortment of 15M+ products. Led an app revamp project to enhance customer experience and improve search relevancy.

Campaign Intern at Daraz (Alibaba International Digital Commerce) – Pakistan

Assisted in managing Mega, Tier A/B & C campaigns with an assortment of 15M+ products. Led an app revamp project to enhance customer experience and improve search relevancy.